Mobile Oil Change Businesses Are Very Hard to Succeed In

There have been many people who have come and gone in the mobile oil change business. It always looks easy from the surface and is relatively inexpensive to start with minimum investment compared to most other businesses. But most mobile oil change operators rarely make it past the first year. In fact most do not make it past the first several months. One has to wonder why such a good idea ultimately ends in failure. Lets take a closer look.

First the profit generated from oil changes is not enough to sustain a healthy business. After you calculate the cost of goods from the total bill there is rarely is more than twenty five dollars net profit made from your typical oil change. And that figure does not include the gas used driving to the actual location. You have to be doing a lot of oil changes per day for you to make a decent profit to support your business and your personal expenses. Most quick lubes make even less due to their substantially higher overhead yet make up for it in large volume. Most successful fixed locations are doing 60 oil changes on a bad day. A mobile oil change company, with most of the time one or perhaps two people working it, does not have that luxury. The most your typical mobile oil change van can do is ten oil changes per day and after that the operator is exhausted. And even if a person could consistently do ten oil changes per day he still has to generate those oil changes from somewhere. They do not magically appear. Do you have a plan how to do that? Most start out thinking corporate campuses will provide tons of business especially if its marketed by the companies there. In reality that rarely works as advertised and you will be lucky if you get 10 customers in one year from a huge corporate campus. The end conclusion is that the net per oil change is just too low to make a viable business from it without a massive amount of volume.

Second, many mobile oil change operators are not very good salesmen. They are usually very honest people and ones who are very passionate about what they do and you gotta love that but I have found that most owners of mobile oil changes are terrible at the sales end. They are usually the type who try to charge way less than the going market rate and think they can tell a few people about their “awesome service” and wait by the phone. That never works. You have to go out and get them. You have to do a copious amount of cold calling. You have to talk to a lot of fleet managers and sale yourself first and then your service. Most in the mobile oil change business do not fully understand this or never really apply themselves to this side of business. Its probably the most important part not just in the mobile oil change business but any business for that matter. I will go out on a limb and say that if you are a great salesmen you will do well running a mobile oil change business or franchise. If you know about cars but not sales then I recommend working for a new or used car dealer for 2-3 months and get the experience. It will be tough and gruesome but that is the quickest way to get good a pure hard core sales without a lot of the “fluff.” Then open your mobile oil change company.

Third, the weather cannot be understated in limiting what mobile oil change operators can do. There are few states that have decent weather throughout the year. Half the states get really cold several months out of the years and the other half get really hot throughout 3/4 of the year. Both are equally discouraging. A fixed location can turn on the air or turn on the heat. Their operators work in a controlled environment. You do not have that luxury. You may have several fleets planned for one day and it can be pouring down rain that day. Have you thought about changing oil in 0 degrees. Your hands will not be able to grip that oil filter or wretch its as hard as a rock or you cannot feel them. Or changing hot 150 degree motor oil in 100 degree humid weather on a vehicle where it’s oil filter is in the middle of a hot engine manifold and you have to burn yourself to get to it? Do you clean it off and skip it or burn yourself to get to it? That will happen.

Having mentioned these three major hurdles, and there are more, I will say that it is not impossible. I have made a success of it. But I wish that someone would have been straightforward with me before me and my partner spent over $80,000 getting into the mobile oil change business. We were sold on a lot of unreal hopes and dreams from Jet Set Life Technologies about great wealth using a flawed model involving oil extreme. They set us up with a nice van and their product is good but their whole system is flawed from the bottom to the top. We found a way to make it work but sadly 90% of the mobile oil change business operators do not. The success rate is very small. Understand whats really involved and if you think you can grind it out and not make any money for 2-3 years, go for it.

Confessions of a Mortgage Insider

Have you wondered why the mortgage and banking industry are in their current shape of disarray? Did you ever wonder how some people managed to get something for nothing and leave us the average tax payer footing the bill? Are you curious why the once respectable mortgage industry became so corrupt and brought the US economy so quickly to its knees?

Denny Andrew’s first book, Confessions of a Mortgage Insider, explores how the mortgage brokerage industry went into a spiraling failure that resulted in a complete meltdown of epidemic proportions. Confessions of a Mortgage Insider uncovers more than the excesses of the industry. It explores the people and personalities of those who worked in the industry through the personal stories of leaders, followers, slimy wheeler-dealers, and the victims. It tells the story through the eyes of mortgage broker Rick Agnew. Agnew goes from naïve freshman loan application agent to a diamond level broker whose life is filled with fast cars, fast women and fast parties. His up close and personal experiences with the industry open his eyes to the rampant fraud and chicanery of the industry.

Part story collection, part instruction, and part personal discovery, Andrew’s book is a fun and interesting book that makes you angry with the money lust of the brokers, makes you cry for those who are victimized, and laugh at the antics of Rick Agnew the half man/half naughty child protagonist. Using illustrative stories and hilarious hi-jinx this book instructs even the most casual reader on the dangers of the current mortgage failure to the housing market. This book can be that ‘tell all’ source the casual reader has been seeking to establish some sanity from the current economic crisis in the mortgage industry.

Confessions of a Mortgage Insider prompts the reader to really assess where they are currently in their mortgage and financial stability and then to make a specific plan to get where they want to be. Living in the house of your dreams is not just a wish if you plan carefully and shop wisely for a mortgage and a mortgage broker, according to Andrews. The American dream is not over…it has just become something that once again is only realized through hard work and a good savings plan.

The mortgage bubble has been broken and according to Denny Andrews, it is not a bad thing that the party is over. His exposure of the ugly secrets of such a sleekly designed profiteering machine clearly illustrates the symptoms of our society’s pervasive illness: excess. This fast moving book encourages responsible lending and commanding the life choices that promotes accountability and fiduciary common sense. Andrews captures the madness and mayhem through his original stories and then provides sound business advice that everyone can understand.

Title: Confessions of a Mortgage Insider Author: Denny Andrews Publisher: Aviva Publishing Date: 2008 Price: 24.95

How to Trade Cryptocurrencies – The Basics of Investing in Digital Currencies

Whether it’s the idea of cryptocurrencies itself or diversification of their portfolio, people from all walks of life are investing in digital currencies. If you’re new to the concept and wondering what’s going on, here are some basic concepts and considerations for investment in cryptocurrencies.

What cryptocurrencies are available and how do I buy them?

With a market cap of about $278 billion, Bitcoin is the most established cryptocurrency. Ethereum is second with a market cap of over $74 billion. Besides these two currencies, there are a number of other options as well, including Ripple ($28B), Litecoin ($17B) and MIOTA ($13B).

Being first to market, there are a lot of exchanges for Bitcoin trade all over the world. BitStamp and Coinbase are two well-known US-based exchanges. Bitcoin.de is an established European exchange. If you are interested in trading other digital currencies along with Bitcoin, then a crypto marketplace is where you will find all the digital currencies in one place. Here is a list of exchanges according to their 24-hour trade volume.

What options do I have to store my money?

Another important consideration is storage of the coins. One option, of course, is to store it on the exchange where you buy them. However, you will have to be careful in selecting the exchange. The popularity of digital currencies has resulted in many new, unknown exchanges popping up everywhere. Take the time to do your due diligence so you can avoid the scammers.

Another option you have with cryptocurrencies is that you can store them yourself. One of the safest options for storing your investment is hardware wallets. Companies like Ledger allow you store Bitcoins and several other digital currencies as well.

What’s the market like and how can I learn more about it?

The cryptocurrency market fluctuates a lot. The volatile nature of the market makes it more suited for a long-term play.

There are many established news sites that report on digital currencies, including Coindesk, Business Insider, Coin Telegraph, and Cryptocoin News. Besides these sites, there are also many Twitter accounts that tweet about digital currencies, including @BitcoinRTs and @AltCoinCalendar.

Digital currencies aim to disrupt the traditional currency and commodity market. While these currencies still have a long way to go, the success of Bitcoins and Ethereum have proven that there is genuine interest in the concept. Understanding the basics of cryptocurrency investment will help you go in the right direction.

What to Expect From the iPhone 8

Apple is expected to release the next generation of its iPhone series later this year.

The new iPhone 8 series, if rumors are correct, will be different in size and feel.

DigiTimes cited a source indicating Apple will launch three models in different sizes. These include 4.7, 5.5, and 5.8 inches. The phones are expected to be released in the second half of 2017.

The phones will have a curved display something like the 5.5 inch Galaxy S7 Edge.

The tech giant expects to sell a lot of these new editions. Some 60-70 million units are expected to be sold for the larger version alone.

Some believe the smaller two versions will actually be called the 7s and 7s Plus, as Apple has done with previous lines.

The iPhone 8 could be the special 10th anniversary edition as the company unveils a special phone to mark the decade old milestone.

Many reporters who follow this space say iPhone 8 will have an OLED screen. The screens will be supplied by Samsung.

The screens could be made of plastic instead of glass. Some believe the wrap round style OLED screen will have imbedded sensors for things like gesture recognition.

An article from PCADVISOR in the UK quoted Robert Scoble, a well-known tech strategist, who posted on Facebook that the phone screen will be a clear piece of glass where holograms can be put on top of the real world much like Microsoft HoloLens does. There will be a new kind of interface with a pop into it headset. The headset will have a sensor on it.

He quotes sources indicating the battery and the antennae will be hidden around the edges of the screen. Apple will fit in some of the pieces even while most of the chips that make up a phone are in a pack/strip at the bottom of the phone.

The article points to a report of a patent for a bezel free phone. The technology could feature a display technology that uses pixels capable of self-lighting (like OLEDs) arranged on a flexible surface with gaps in between.

Other rumors include a report that Apple will ditch the home button for a system that places the fingerprint sensing technology under the screen.

Both CNET and Apple Insider claim that Apple will forge the iPhone 8 from steel.

A new iPhone red color is also on tap, according to Japanese site Makotacara. This is in addition to the usual black, jet black, silver gold, and rose gold options.

The camera is thought to be a continuation of the dual lens set-up. Business Insider reports Apple is thinking of integrating augmented reality (AR) into the camera app.

Additional predictions include the new line of phones could feature wireless charging. The physical home button could also be removed.

Facial recognition and/or iris scanning is another possibility. Security could include biometric data storage, capturing the fingerprint and possibly the photo of the thief who stole the phone.

Some believe Apple is creating an electronic SIM card to replace the physical SIM cards used today. The benefit will provide the user with more flexible roaming and eliminate the need for specific SIM cards for each operation.

Pricing is still in limbo but many believe one or all of the so-called iPhone 8 series will be Apple’s highest priced phone to date.

Apple rarely misses with their new phone introductions and the new iPhone 8 series will be something the tech world is watching with the greatest of anticipation.

Why People Don’t Seek Mental Health Treatment

Because of the increase of school shootings across the United States, there is an ongoing debate regarding solutions. One of the most looked at causes behind mass shootings are the mental state of the shooters themselves. Most mass shooters have some things in common with each other.

1. Grew up in a fatherless home

2. Was on prescription psychotropic drugs

3. Had stressful events going on in their lives

For category #1, the solutions are obvious. We need to revamp the family law courts in way that there aren’t “winning” parents and “losing” parents. I speak about this topic in-depth in my published report sent to the U.N. titled, “Global Human Trafficking in The Family Law Courts”, which can be found on Amazon.

However, for the sake of this article, I want to focus on the mental health aspect. It is undeniable that our school systems and our healthcare systems are handing out psychotropic drugs like candy! Kids who aren’t paying attention in class are quickly prescribed Ritalin. Depressed teenagers are quickly give Prozac; the situation for adults isn’t much better.

Let’s look at modern rappers like, “Lil Xan”, “Future”, and the recently deceased 20 year old rapper, “Lil Peep”, who died from a Xanax pill laced with Fentanyl. The rapper was seen on Instagram frequently swallowing hand fulls of Xanax pills daily. His young fans who idolized him are most likely following suit.

According to the “business-insider” news site, the United States of America is the world’s leader in prescribing anti-depressant medication. According to one of its articles published, it was found that 12% of all Americans are on some type of drug used to treat mental illness.

There are pros and cons to these numbers. Take South Korea for example, a very developed nation, yet it is ranked #3 for suicides. In the Korean culture, seeing a doctor for depression is a social stigma that shows weakness, especially on part of a male. It isn’t surprising considering that 80% of all suicides in the world are attributed to men. Because mental illness is pretty much ignored in South Korea and among males in general due to society pressures to remain “stoic”, people are killing themselves left and right.

On the other hand, the United States, which is ranked between #30 – #40 (depending on the study), for suicides. So, there is some evidence that perhaps anti-depressant medications can work. Or is it merely cultural? Jamaica often ranks at the very bottom of the list for suicide rates despite being a poor country. Although the poor, the communities are very close knit, and their culture is very cheerful. Perhaps it’s because marijuana is legal to smoke in the country! Who knows!

But, I do know one thing; anti-depressants and other drugs used to treat mental illness carry many side-effects. “Suicidal Thoughts”, is often listed as one of the major side-effects of Prozac. Imagine that! A medication designed for suicidal people which may cause suicidal thoughts! There is no doubt that taking psychotropic drugs alters the brain chemistry, just like alcohol or any other intoxicant.

It is in my opinion that occupational therapy, talk therapy, and community interaction are among the best treatments for depression. However, yet again, there is a draw back to these types of therapies as well.

Anytime an American sees a counselor for depression, suicidal thoughts, or any mental health concern, they are then “logged” and “stereotyped”. Those who frequent a mental health counselor could have such activities used against them in a custody battle or those who seek to purchase a firearm.

Imagine you are battling depression, so you go see a counselor, only to have it used against you in the future. This is why many, myself included, fear the idea of seeing a mental health specialist during times of great stress. Once you visit these people, you are very “labeled” and will be “marked”. If you find yourself facing any future litigation, the courts can uncover your medical records whereas they will say,:

“Ahhh! You went to a mental health counselor several times for depression! You aren’t fit to own a gun or have custody of your kids!”.

In some cases, this may true, whereas in others, it could be an unfair stereotype. When people mentioned that they see a counselor or take anti-depressant medication, people will often sneer at you or perhaps take a step back. We associate mental health concerns with schizophrenia or severe manic depressive types. The fact is, we are all suffering with some form of mental illness.

If you are too happy, the doctors will say you are “manic”. If you are too grumpy, they will say you have “type A” personality. If you are too sad, they will say you are suffering from severe “Depression”. It is much like going to a mechanic. If you talk long enough, they will find something wrong with you!

The truth is simple. Visiting a mental health counselor could result in you losing rights to your child, to your firearms, and your reputation as a person. It is a sad truth. Under our current system, most people do not seek help for fear of being demonized.

The top ways we can prevent mass shootings is by encouraging a friendly community, surround yourself with loving people, do your best to be involved parents, seek natural therapies to mental health disorders over drugs if possible (Sports, work therapy, etc..). If you are hearing voices or are frequently attempting to complete your suicide, then you should certainly seek medical intention.

Requiring mental health screenings to purchase firearms sounds like a great idea until you realize that most don’t seek help so that they can purchase a firearm! Why not screen people’s health condition before they purchase alcohol, get a driver’s license, or board a plane? Mental health can make nearly any activity dangerous. Our country must stop looking for “quick” fixes and start looking at the true cause of our demise.

Our fast-food, sex-violence, entertainment, glorification of misunderstand anarchism. There is “freedom” and then there is “responsible” freedom. Make choices in life, however, make those choices in respect of how it will affect your society at large. Legislators cannot solve these issues. These issues are ones that will require families to step up, unite, and take back the reign of traditional values without going overboard.

A middle ground between progressive thought and traditional values must be balanced. We mustn’t be afraid to advance our society, but we must also not totally disregard traditional ways of living which have served our humanity for so long.

Lastly, we must encourage more anonymity within our mental health departments. Must like the “confessionals” at a Catholic church. If people can be anonymously treated without so much of a paper-trail to stigmatize them, I am sure that many more people would step forward and ask for help.

As a boxing coach, this job often requires me to be a counselor, talking with my students, building up their confidence. If you are depressed and need help, but do not trust or fear doctors, a great alternative in my opinion is to stay active in group settings. Building relationships are essential in combating mental illness. In poor countries, suicide rates are often low because their communities are so tight knit. They may be poor, but no one is as lonely as the isolated modern man who types away in his cold artificially lit office cubicle.

Home Based Network Marketing Insider’s Secret: How to Harness the Power of Tribe Marketing

Let’s face facts. When it comes to starting a home based network marketing business on the web, your goal is straightforward: increase the amount of exposure your content receives, generate leads, and make money.

It doesn’t get much more straightforward than that.

Correct?

But here’s a question: What if you could team up with dozens – or even hundreds – of like-minded home based network marketing pros to help push that kind of traffic to your respective sites, all through the power of social bookmarking?

Consider it a, You scratch my back, I’ll scratch yours approach to getting back links and generating huge online exposure, only with the special benefit of automating the entire process so that all you have to do is write your content and then share and be shared.

If you’re like most home based network marketing professionals who are in the know when it comes to generating leads, you’d probably jump at the chance.

The good news is, with the help of what’s known in the industry as “tribe marketing,” you can do just that.

Online tribes are unique community hubs where you as a home based network marketing owner can gather with other MLM pros with the one purpose of auto-syndicating a tribe member’s content to your social media platforms (like Facebook, Twitter, etc.).

In return for the favor, your article is then auto-syndicated by every other member of the tribe, who then broadcast it to their network of social bookmarking services. And so it goes.

The result is a ton of backlinks that will help your home based network marketing articles (and that of those in your tribe) rank high in the search engines.

Pretty nice, yes?

The fantastic thing behind the tribe marketing concept is that it’s all about group cooperation, where every tribe member is helping every other tribe member achieve a ton of backlinks which are the numero uno goal of home based network marketing.

When you use a tribe-based service, you set your account to automatically distribute the content of any member who’s syndicating yours in return and never mess with it again.

In addition, visitors who come to your site through a backlink will never know that your article has been autosyndicated. All they’ll see is that someone within their social network has given your home based network marketing site the virtual okay. That recommendation in and of itself is like getting an endorsement from the person who is referring you, which is fantastic when you’re looking to position yourself as an expert, generate leads, and make commissions.

There are a handful of tribe-based services that offer a no-cost trial account to get you up and running, but they are pretty limited at the free level. If you’re on a shoestring budget, by all means, take advantage of the freebie.

If not, might I make a recommendation?

Purchase a monthly subscription with a tribe-based service (which should cost less than $20 each month), set up your autosyndication relationships with other tribe members, and then turn the tribe loose on your article.

Then, reevaluate after eight weeks or so, and see if your site traffic (and sales) doesn’t jump into overdrive – all thanks to your fellow members in the tribe.

Social Media Marketing – Insider Social Media Optimisation Tips From An SEO Writer

Whatever your answer, you can be sure that as a small business owner looking for ways to supercharge your Internet marketing efforts, you have arrived at the right place!

In this article, you will find cost-effective social media marketing tips used by a SEO London firm specializing in developing custom SMO (social media optimisation) campaigns for clients ranging from SME to blue-chip companies, besides other useful SMO techniques that I’ve picked up in the course of my SEO content writing career spanning 10 years.

However, in order to harness the power of popular social media tools, it is important to first understand the nature and scope of Social Media Marketing, since this will help you identify the social networking platforms that are most relevant to your business.

Simply put, social media marketing involves using popular networking platforms like Facebook, Twitter, YouTube, Flicker, LinkedIn etc. for increasing a website’s appeal for prospects and extending its reach to a wider target audience. However, what many SMO companies don’t tell clients is the fact that social media benefits some business models more than others. This is why it is important to first establish which social media marketing method best suits your business.

Therefore, in order to leverage effective SMO strategies for your web business, online business owners are advised to clearly outline SMO goals and learn about free and paid tools for determining website popularity metrics, since these vital statistics enable you to measure your web business success in real-time.

Social Media Marketing Tips – 3 easy and cost-effective SMO tips to benefit any web business

1. Facebook Advertising – This is the most cost-effective social-media marketing tool available to web business owners. With its outreach of 300 million users, FB enables small businesses to build a friendly presence for themselves on a powerful platform that connects them to a huge potential customer base worldwide. Sign up for a Business Fan Page account with FB using your company’s username to register your company. Read all the special rules for Fan Pages, research your competition and assess the Facebook presence of your closest rivals (type of pages, number of fans, how many ‘likes’ and graphics have been used to build their popularity etc.). Then simply copy their strategy for success by customizing it for your target customers!

2. Grow Twitter Followers – This great marketing platform has grown in the past one year to surpass the popularity of Orkut and Flicker, two social media sites that enjoyed immense popularity till the cute, snappy and short message update system overtook their member base. Signing up with Twitter is free. So reserve a business account and secure your company’s name. Conduct a basic search for familiarizing yourself with hot keywords and phrases used by your top competitors to get more followers on Twitter and use these to develop a custom SMO strategy for your business!

3. Visit Other Blogs – Many website owners religiously update their company blog with keyword rich content, maintain that crucial reader connect by responding to blog comments, inquiries and suggestions without fail and even measure blog metrics regularly in order to track their high rank on the major search engines. However, many don’t utilise the full scope of ‘blogosphere’ open to them via participating in discussion on blogs belonging to other people. Visiting other blogs and commenting, praising, sharing industry inputs or your personal experience that may add value to the post is a no-cost, effective and quick way to build the credibility of your business without having to invest full-time in writing, posting and responding to new blog content. So, make it a part of your SMO campaign and improve your site’s rankings, starting today!

Rebranding And Its Benefits

Rebranding a business is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This may include changing the name, logo or packaging. Rebranding can be a very challenging but extremely rewarding process. It requires careful consideration and planning to achieve the desired goal which is to breathe new life into a brand to attract new customers and increase its popularity. Nigerian Breweries, Oando, and Glo are examples of Nigerian companies that are constantly rebranding and are enjoying wide acceptance among the Nigerian public.

In 1997, tech giant Apple was very close to declaring bankruptcy, but a little less than 17 years later, stock prices have gone up from $6 to $350 and the company keeps shooting in an upward trajectory. Apple did not only rebrand the company’s name, mascot and logo, but also started producing reliable and elegantly designed products, adding artistry to technology; as changing its name from Apple Computer to Apple enabled the company to produce innovative products such as iMac, iPod, iPad, and iPhone. Apple found a way to polish its brand and create a positive experience for its customers.

Until recently, McDonald’s had the image of a chain that served unhealthy meals sold at exorbitant prices; in fact, critics touted McDonald’s meals to be one of the leading causes of obesity. McDonald’s has since rebranded itself, now serving more healthy meals with reduced prices under the slogan “I’m lovin it”. This makeover appears to be having a ripple effect as there has been a reported 5.3 percent rise in sales according to Business Insider.

Wal-Mart, in a 2007 rebranding, replaced its tagline “Always low price” with “Save money. Live better”. This singular act changed the company’s reputation from offering retails at rock bottom prices to suggesting that buying items at low prices will improve the lifestyle of the customer. In 2010, Wal-Mart was the world’s largest public corporation by revenue, according to the Forbes Global 2000 for that year.

Rebranding is generally aimed at repositioning a brand or company, usually in an attempt to move the brand up market. According to Business Insider, it doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals. It’s a careful strategy; often times subtle and methodical, and may involve both re-imaging and regeneration. Change, as it is said, is inevitable; it is pertinent that companies adopt new strategies when needed rather than sticking with the same strategy for years even when it starts to feel uninteresting with time.

Rebranding is considered a smart business decision for the following reasons:

  • Every brand needs refreshing to stay relevant as the 21st century market is an ever evolving one, rebranding affords companies the chance to sort out a new strategy to make their brand relevant and more importantly, stay relevant.
  • Rebranding influences the customer’s perception, when a product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.
  • Rebranding offers the opportunity to clarify image, while allowing room for future growth this naturally improves the bottom line by conveying a company’s core value and brand message.
  • Rebranding can breathe new life into a business when it is done with a strategy, a process, thought and most importantly for the right reasons. This will set the product or company apart from competitors.

As has been undoubtedly witnessed in the examples of companies that have rebranded, rebranding brings along with it its own basket of gifts both for the company and their customers. It must be stressed that in rebranding, corporate establishments must take the current needs and desires of their customers into consideration but still stay true to themselves as a respectable brand as seen in the example of McDonald’s. Rebranding must also be meaningful and powerful enough that it would improve the relationship between the company and current customers as well as prospective new ones. Most importantly, companies need to rebrand to stay ahead of competition in a very competitive market where you can get left behind if you don’t keep up with the ever-growing demands of customers and the trends in the society that create such demands. This will ensure that brands don’t lose their usefulness and help them create a stronger voice for their brands.

We May Be Trapped in a Matrix Time Loop

During the first week of September, 2016, Bank of America Merrill Lynch sent out an unusual memo to its clients. According to Business Insider, “BAML included an infographic depicting a “future reality” stating there’s a 20 to 50 percent chance we’re living in “The Matrix.”

The idea of life being in a highly realistic and convincing virtual reality world called “The Matrix” has been gaining popularity over the years following the release of the movie trilogy.

Many people believe the physical realm or 3D reality we experience is a simulated virtual holographic environment. This theory suggests that we experience the material world in our minds and through the five senses of the human body. Thus, the human body is essentially a sensory suit we use to experience physical reality.

You could think of the Matrix as a “mind machine”. The experience of the Matrix is an inner journey. The simulated or virtual environments formed by the Matrix are mental constructs. In fact, the Matrix is something we create and experience. The world we perceive outside our minds are inner realities. So, the Matrix is basically a mindscape or a mental safari. The Matrix is truly a reflection of what we perceive and believe in the world outside our minds. The people, events and objects we perceive that are instrumental in forming our beliefs and opinions are merely interpretations of the mind.

According to a story published by the Business Insider last year: “Many scientists, philosophers, and business leaders believe that there is a 20-50% probability that humans are already living in a computer-simulated virtual world. In April 2016, researchers gathered at the American Museum of Natural History to debate this notion. The argument is that we are already approaching photorealistic 3D simulations that millions of people can simultaneously participate in. It is conceivable that with advancements in artificial intelligence, virtual reality and computing power, members of future civilizations could have decided to run a simulation of their ancestors.”

The Matrix itself is quite intelligent, independent and autonomous in its operation. The true power of Matrix is unknown. The Matrix appears to have been designed to collect and store information. This would be mean the Matrix operates under the Law of Expanding Consciousness or the Expanding Universe Theory. If this is the case, the Matrix will forever seek to expand into greater depths and dimensions in the pursuit of knowledge.

In its note, BAML wrote. “In April 2016, researchers gathered at the American Museum of Natural History to debate this notion. The argument is that we are already approaching photorealistic 3D simulations that millions of people can simultaneously participate in. It is conceivable that with advancements in artificial intelligence, virtual reality, and computing power, members of future civilizations could have decided to run a simulation of their ancestors.”

It’s been postulated by philosophers and scientists that the Matrix was specifically created to examine and understand our inner nature. However, the Matrix is far more complex than our current concept of artificial intelligence. The Matrix is programmed to contemplate its own existence, and is mostly aware of itself.

The knowledge base of the Matrix, which includes its physical and non-physical realities, continues to expand. It is both the universe we know and the hidden universe. The invisible or hidden universe… The reality that exists outside of body is another kind of Matrix people sometimes call the astral plane or the ethereal realm. It is not known whether the Matrix has definable limits or recognizable boundaries.

We do understand that each individual has their own perception of reality which is their “personal reality”. The stimuli received from outside of us through our physical senses is interpreted by our conscious minds and forms our understanding of reality. This is the ‘inner world’ or inner landscape of the mind which we believe to be the outer world.

Our interactions and communications with other beings we come into contact with in this simulated environment creates a kind of group experience that could be called a “consensus reality”. Our social relationships with others within the Matrix, allows us to form a general consensus concerning the nature of reality. In other words, people make agreements about the meaning and nature of objects, situations and diverse conditions that exist in the material world. This is where people agree that “apples are apples and oranges are oranges”. You could call this the ‘common reality’ or in some cases “conventional reality”. People find these agreements essential to forming and operating a functional society.

Some people, who are called Old Souls, believe the Matrix was once used as a means of personal entertainment and for challenging the “human spirit”. So, it was known as the “Game of Life”.

Most of us who participate in the game of life are “Players”. We play roles within the Matrix and act out our human dramas and controversies. There is an appropriate saying for this condition “We are spiritual beings having a human experience.”

It’s apparent that at some point the Matrix became a tool for personal growth and development. It became a virtual environment people used as a kind of ‘School of Life’ learning tool.

In the final stages the Matrix technology continued to advance in sophistication to the point that serious scientific experiments could be carried out to improve the condition of our species. Many of these experiments operated on the pleasure and pain principle. This became known as the ‘Human Experiment’.

We can theorize from reports of people who have had near death experiences, out-of-body experiences (OBEs) and astral travellers, like the late Robert Monroe, who authored the “Journeys Out of the Body” series, that volunteers participate in these psychological experiments for self-improvement and for the evolution of our species. These experiments often involve agreements between people which are referred to in the spiritual community as “karmic contracts”. This are pre-life contracts where one person agrees to play the role of an abuser and another person agrees to play the role of victim for personal growth and learning purposes.

A contract by its nature will involve at least two spirits who agree to collaborate on a particular issue or mission. In many cases a person will choose to be the “bad guy” in a particular life scenario that is to be acted out. This person could be thought of as a “competitor”. A person who chooses to take on the role of an “evil” character is supposed to be benefit by learning more about the nature of ‘evil’ and therefore more about their own nature.

“Players” or “volunteers” apparently agree to stay in their bodies while they are experiencing life. This means astral projection and out of body travel is prohibited while operating within the Matrix. Otherwise, the game is said to be comprised. This is a specific rule we agree to before entering into a life contract. Similarly, mediumship and channeling (spirit communication) is discouraged.

The operation of the Matrix appears to be highly controlled by the “Administrators”. Administrators are probably corrupt human spirits who serve extra-dimensional aliens with a hidden agenda.

The nature of Matrix is shrouded in mystery and concealed in secrecy. Volunteers or players are not privy to technology and its real purpose. Many believe we have been lied to by those who control the Matrix. Even Old Souls who have been reincarnating within the Matrix for eons do not have the answers.

Many spirits continue to play the Game of Life, because it has become an addiction for them. This is why spirit communication through mediumship has very limited value in terms of receiving answers concerning the meaning of life and the nature of reality. In the afterlife, “dead souls” remain in a dream state and under the spell of the Matrix. Very few spirits have the answers we seek. Most disembodied spirits seem to have fewer answers than living people.

The Matrix appears to have an interesting feature built into it that prevents us from knowing where we came from and where we go after our body dies. You could think of this as the “corporeal hypnotic amnesia effect”. It is believed that this was not always true.

At one time, we were fully aware of being spirits in physical bodies. This freedom to fully experience the Matrix changed when the technology became more sophisticated and it was used for serious scientific studies. It is thought that when these limitations were first conceived and instituted, it was to give a greater sense of reality to the simulated environments we experience while in the Matrix. Later, these limitations were said by the Administrators to be a necessary component of the experiments they conducted. It could be explained in the same way a medical researcher might conduct a double-blind study of an investigational medication. The results of a particular experiment need to be untainted and pure. Therefore, volunteers agree to abide by these terms and conditions.

Over time, dark entities became aware of these experiments and began to infiltrate the Matrix. Higher intelligent extra-dimensional aliens were successful in influencing the Matrix Administrators for their own hidden agendas. The Matrix technology was successfully usurped and subverted for sinister purposes by dark beings who sought to dominate and control humanity. We became slaves of Dark Forces long ago.

One way Dark Forces have managed to subvert the Matrix is by influencing the Cosmic Administrators to encourage humans to enter into karmic contracts and abusive relationships. The ‘Cosmic Administrators’ promote karmic contracts as a fast track approach to gaining personal insight and spiritual mastery. Pain and suffering in life is almost considered a badge of honour by those who choose the emotional roller coaster ride of karmic relationships. Those who have suffered the most in life have bragging rights for their hard-won lessons.

Many of the lower vibrational predatory entities directly invade our reality to feed on our life force. These astral predators are what people call “demons” or “dark spirits”. These negative parasites and predatory beings are clever enough to keep human spirits stuck in their emotional trauma so that they can continue to use them for sustenance. Predatory spirits will reinforce beliefs in illusory places like the biblical Hell. Human spirits do not realize they have the power to leave these places, as their captors take on fearsome forms to maintain the illusion for long as possible.

It has been written, there are also beings who create places of bliss (like the biblical Heaven) for humans in the afterlife. These spirits feed on love and the positive energy to maintain their vitality.

According to researchers and writers on the origins of humanity, such as Zecharia Sitchin, higher intelligent alien species have waged battles with each other to control humanity and this planet since ancient times. It is possible humanity has been conquered by several different alien races several times throughout our history. These advanced races were able to manipulate humans into believing they were “gods”. Our ancestors worshipped these beings and even made sacrifices to them. Humans led major bloody wars in their names.

As the BAML memorandum states, we may actually be trapped in a simulated past period that we keep playing out. The Matrix might be keeping us in programmed continuous ‘time loop’. This condition might account for paranormal phenomenon such as time distortion, deja vu, and the Mandala Effect. Or perhaps human spirits are being conned into playing roles in certain “movies” for “personal growth”. That would mean the movie never really changes. Only the people playing the roles might change, unless people decide to reincarnate into the same life over and over until they ‘get it right’.

If this is true, then all the global events are part of the this “movie” we are acting out. Even World War III or a ‘Judgement Day’ apocalypse would just be another scene in the movie.

It’s not that these external events are somehow unreal or a convincing hallucination of the mind. You could take it to be the ‘Illusion of Reality’. The experience of life is certainly “real” on a certain level. In other words, you can play a leading role in the Broadway play “Annie”. The experience of playing out the story of Annie is a real, but the storyline is made up. Eventually the illusion will come to an end. The real problem is when we take this illusion, and all the lies that go with it, to be the sacred and undeniable truth.

It is when we realize the illusory nature of our reality that we are able to step out the Matrix and experience true freedom.

Insider Secrets about Corporations: Or, Why Should I Incorporate?

-“Why should I incorporate? I can just do this business as a sole proprietor, right?”

-“Isn’t it complicated and expensive to form a corporation?”

-“I run my business with my spouse, and we have a partnership. Why would we need to have a corporation?”

These have to be the most frequently asked questions that I–and my own financial and legal advisors–get from our clients. The vast majority of people who operate small business or home-based business are sole proprietors or mom-and-pop shop-type partners. Yet, leading authorities on small business estimate that at least 90% of all small business and home business entrepreneurs would benefit from incorporating and using a corporation as an essential component of their overall business structure.

If this is true, why do so many entrepreneurs elect to operate as sole proprietors and general partners anyway? And why would you be better off incorporating?

The answer to the first question is usually either (1)ignorance of the tremendous risks of operating in this manner or (2) lack of familiarity with corporations and other legal entities and the ease with which they can be established. I should add that if the sole proprietorship is perilous, the partnership is more than twice as bad. This is because the partnership is by default a general partnership, in which each partner is responsible for all actions of the company, including decisions made by the other partner in which she did not participate. Now that’s frightening!

To answer the second question, we must first establish what a corporation is precisely. A corporation is an artificial legal entity that is separate from its owner/shareholders in the eyes of the law. The wealthy have learned that there are at least three major advantages that make the corporation an
essential component of your business structure.

1. Asset Protection.

The single most important benefit of the corporation is protection it affords for your personal assets.

The corporation is created when you file appropriate documents–“Articles of Incorporation” in the United States–to the appropriate state legal authorities. A corporation cannot be formed through some private agreement between the parties who elect to form it. It can only come into being by the state in which it is formed creating it, and it has the rights and obligations established by the laws of that state.

Most important here is the notion of the corporate veil–this is the shield that separates your business assets and activities from the private person and assets of the owner/shareholder(s). Because the corporation is a separate legal person, if you are a consultant or translator, for example–or own a small store–and someone claims that that they have suffered injury from your business (say, from a poor translation or a slip on your wet floor), and files a lawsuit, only the assets of your business are in jeopardy. The claimant cannot touch your personal residence or your automobile if these are owned by you and not your corporation.

There are significant differences among individual states and the degree of protection that they afford to the corporate veil. In California, for instance, there are a number of occasions–too many for comfort–in which the corporate veil has been pierced, thus allowing financial predators to seize the personal assets of an entrepreneur. This is almost never happened in Nevada, making it the state of choice for entrepreneurs seeking asset protection.

We will be devoting a separate article to the Nevada corporation in depth in a future issue of this eNewsletter. It is important to note for now that an additional advantage of the Nevada corporation for many is that Nevada has no state income tax. If you use a Nevada corporation to conduct business in your own home state outside Nevada (such as California, our own home state), you may still be subject to state income tax. Because of the superior asset protection afforded by the Nevada corporation, however, it may still be worth while for you to establish a Nevada corporation. Large numbers of entrepreneurs from other countries as well as other states establish Nevada corporations for precisely this reason.

2. The S Corporation versus the C Corporation: Know Which is Right for You

The issue of the personal service corporation only comes up with respect to the C corporation. The other type of corporation is an S corporation, which, like the limited liability company and the limited partnership is a pass-through entity. That is to say that the corporation is itself not taxed as an entity–instead the net income passes through to the shareholders (such as a husband and wife), and is taxed on the individual tax returns of the shareholders/owners.

There are situations in which establishing an S corporation would be preferable to using a C Corporation. If you have significant income from a job, for example, and you anticipate significant losses in early years and you don’t anticipate that your business will earn over $150,000, an S corporation will be your best choice. However, there are limitations on who can be members of an S corporation, and there are limits on employee benefits in an S corporation.

A sophisticated business structure will probably make use of both the C and the S corporation. On the other hand, because of the nature of corporations, you will never want to use either type of corporation to hold real estate. Instead you will want to use a limited liability company or a limited partnership. However, if you are a real estate investor, there might still be room for an S- or C-Corporation in your overall business structure. For example, a corporation could be used to manage your properties held in another entity.

Or–and this is a strategy that could be used for conducting various sorts of business-the corporation could be part of another business entity. For example, if you wish to operate a limited partnership, you will need to have a general partner. But the general partner is responsible for all decisions made and all liability resulting therefrom–the general partner, in short, has unlimited liability. Thus, an intelligent option is to use an S- or C-corporation to be the general partner. This way you have a general partner with the limited liability associated with the corporation.

3. Know How to Manage Your Corporation Properly to Keep the Corporate Veil Intact

Regardless of where you establish your corporation, you will need to make sure that you observe appropriate formalities–otherwise your corporate veil can be pierced very easily, thereby defeating the entire purpose of setting it up. Even if you have an accountant who handles your bookkeeping and tax returns, it remains your responsibility to assure that you are doing this correctly.

This involves holding regular meetings and maintaining minutes in your record book, issuing stock certificates, and other formalities.

The Personal Service Corporation

A final issue that may arise, particularly for independent consultants, translators, and other professionals, concerns the “Personal Service Corporation.” There are two separate categories of professionals who may be affected by this problem: Those, such as lawyers, accountants, psychologists, and health care professionals, who are required by their state laws to incorporate as professional corporations. These corporations are automatically classified by the IRS as personal service corporations.

In addition, the IRS has broadened the definition of “personal service” to include any work, such as translation or consulting, that is personally rendered by the owner/shareholder. This is of particular concern if you are operating on your own as an individual or as a couple. If 95% or more of your earnings come from work in that personal service activity, the corporation becomes qualified as a personal service corporation.

The reason that this is of concern is that a personal service corporation incorporated as a C corporation is subject to a flat 35 percent tax rate and to a lower ceiling ($150,000) for application of the accumulated earnings tax (normally $250,000). However, this is not an insurmountable obstacle to enjoying the benefits of incorporating:

1. First, the other advantages of incorporating still render the C corporation preferable to operating using another structure, such as the sole proprietor. It may be especially attractive if otherwise a high earning couple might be subject to a higher tax bracket.

2. Secondly, it is possible to structure your activities so that more than 5% of the activity is derived from work that falls outside the scope of personal services rendered by the owner/shareholder. For example, a translator or consultant might have a branch of the business involved in network marketing–as a medical professional might have a health food store or other income producing activity–so that the corporation is no longer qualified as a personal service corporation.

As you can see, the corporation is an extremely valuable tool, one that the wealthy have used extremely effectively. If you are operating as an independent entrepreneur and are not using a corporation or the popular alternative of the limited liability company, you are most likely handicapping yourself, limiting your profitability and paying excessive taxes. With the resources that we have available today, especially over the internet, there is no reason that the average individual cannot easily begin to take advantage of this valuable tool. We currently have 3 entities that we formed ourselves and that cost us just the cost of the various resources that we purchased plus the filing fees required by the State of California and postage to get these set up. And we have made sure to obtain the proper forms through the sources we list on our Resources page so that we can maintain the legality of these entities.

“Can’t I wait and start out as a sole proprietor or partner and incorporate later?” we are often asked.

Certainly, if you don’t mind exposing all your personal assets to risk, paying higher taxes, and finding yourself more likely to be subject to an IRS audit. Some people prefer to do things the hard way–but, armed with the right information and resources, there’s no reason why you should have to.

Even if you decide to allow a tax attorney to help you with the formalities, it is better to do so armed with the knowledge you need to judge whether the recommendations she makes are in fact in your best interest.

At the very least, you’ll know enough to head immediately for the nearest exit if any “expert” you consult tells you that you “don’t need” to establish a legal entity to run your business.

Copyright 2006 Azur Pacific Associates

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