Business are ready to shift gears from old marketing techniques to digital media and content for brand promotion using digital catalog mediums such as websites, newsletters, mobile and tablet apps, CDs and e-mail. Business owners dream of establishing the products and services on top of the niche and trade.
Technology comes in a plethora of media tablets, mobile applications and solutions, capturing the hearts of business owners and entrepreneurs, highlighting the advantages of digital catalogs in business regardless of its size.
Consumer’s Benefits and Convenience
A business using digital catalogs like an iPad application or any type of mobile platform provides benefits and convenience to consumers. The heart of every business is to provide customer satisfaction.
Using them in business as a distribution channel to provide services and sell products will gain effective customer interaction. Consumers can access products and services, anytime and anywhere in the world. No hassle, fast delivery, easy navigation and secured system will build loyalty and interests.
Maximum ROI
One of the advantages of digital catalogs in business is the maximum return of investment. Instead of the traditional marketing communications such as newspapers, yellow pages, radios, and billboards that cost an insurmountable amount, a business using an iPad application for virtual catalog will save a significant amount of printed and distribution cost, and it can penetrate into larger audience both local and international.
Brand Awareness in Social Media
When they are combined with rich media and content are able to open the key for brand awareness. Various industries from apparel, real estate, home improvements, fashion, beauty and more leverage on the influence of social media.
Consumers who can access digital catalogs for shopping and browsing products and services can share their engaging and rich experience via social media. Facebook, Pinterest, Twitter, Google+ buttons pinned up to sites and virtual shopping stores can build your brand in broader audience.
Real Time Tracking
Another advantage of digital catalogs in business is the real-time tracking of performance and publications. Using them in business allow you to record and track the end-user’s buying patterns and habits in iPad apps catalogs with virtual shopping store. A business using a system can improve the weak areas of the company.
The real-time tracking system in digital catalogs analyzes the visitors’ behavior and records. Some points that can help the company strengthen the weak areas on total hits, geographic location of visitors, purchased products of consumers, frequent purchase products, click on advertisements and sales agents tools and stock inventories.