A lot of people are aware of how powerful YouTube Marketing can be. But few actually take the time to work on it, and fewer even try to really do market on YouTube the right way. This is because there is confusion about how to properly implement YouTube marketing. In this article, I will answer some of the most frequently asked questions about YouTube marketing.
How do I get my videos found?
This is done by first doing keyword research. This is very important for a few reasons.
1) It helps your video get found by the search engines and YouTube by using good related keywords in your tags, titles, and used or “sprinkled” throughout your description.
2) There are many ways to say something, and there are just as many ways to search for something. Keyword research will show you how your audience is searching for your content.
3) Keyword research also shows you more ideas for new content later. Search engines like Google also want to show you related content. Their keyword tools want you to see there are many other things related to your keywords that are in your niche that are entirely new topics. Take some notes while you do keyword research. You will be glad that you did.
How long should my video be?
We live in an age where attention is the new currency. If you can keep peoples attention, you will be rewarded for it. That being said, YouTube is not a place to put very long videos. Keep your videos “bite size” 60 – 90 seconds for the most part. If you are teaching something it’s okay to make it 3 – 5 minutes. Any longer than that and you endanger losing attention.
How do I keep their attention?
You need to give viewers a reason to stick around and watch the whole video. You need to be compelling. This is easier than you may think. The first 8 – 12 seconds of the video are very important. This is where the person watching the video will decide weather or not to watch till the end, or to simply click away. There is no magic spell you cast on people. All you need to do is tell them what benefit they will get out of watching this video. Say, in this video you will learn, see, find, etc. and then tell them the benefit they will get by watching the video.
By using good keywords, keeping your videos short, and keeping your audiences attention, you will also be able to insert a call to action at the end of the video to get people to come to your site, comment, subscribe, sign up for your list, or all of the above. The big benefit of doing your research right is that you know people are watching your video, are targeted and interested in your content before you even click play.