First of all what is content marketing? Content marketing is a marketing technique of creating and distributing valuable content to your target audience. So why use content marketing in your online home business?
When advertising your online home business, there are thousands of ways to do this. There are paid versions and free versions. With paid versions, like pay-per-click, you will get tons of traffic, but the biggest percentage are just looking around. Pay-per-click can get very expensive, so you need to have an expense account just for it.
One bad thing about using pay-per-click, if you happen to get shut down, there goes your advertising. It is either up or it is down, there is no in between when it comes to pay-per-click. Because of the Google Slap, many online markets have gone to content marketing.
If you have not heard about the Google slap, what happened was, the FTC (Federal Trade Commission) came down hard on Google. They made Google re-due all their ads which in-turn caused the shut down of accounts that had income claims. This hit a lot of internet marketers real hard and they had to find another advertising method.
Are All Your Eggs In One Basket?
Now when using content marketing, whatever article, video, blog post, or press release you put out there, it is there to stay for years. The saying goes, never have all your eggs in one basket. With all your valuable information content out there in different forms it will keep your adverting going for years to come.
If is very important to keep your content of good value. When writing an article, keep it keyword rich. Meaning, have your keyword in your title, at least three times in the body, and of course relevant tags. This will get Google to put it on their front page and give you more exposure. When people search for a certain term, and your article has that term in it, it will pop up.
Are You Giving?
The internet now days is all about giving. The more you give valuable content, and ask nothing in return, the more people will trust and like you. The more great information you share, the more you will be known as a leader and the more people will follow you.
People are searching on the internet for two things, education and entertainment. Either they want to learn something or the want to be entertained. Once you learn to incorporate the two, educating by entertaining, you have the best of both worlds. People will be falling all over themselves to find out what you are doing.
Are You An Authority In Your Niche?
When advertising with content marketing for your online business, you need to stay within your niche. The more you brand yourself in knowing what you are talking about, the more people will come find you. You need to make sure that all your articles, press releases, blog posts and videos, not only have great content, but make you look like an authority in your niche.
Once you offer your free education to others without asking for anything in return, they will trust you and thank you. They will be much more apt to finding out about your online business this way, than if you tried to shove it down their throat.
When doing your advertising with content marketing, it is very labor driven. It takes a lot of hard work and dedication, but the benefits out way paid advertising in the long run. It does not cost you anything, but your time, and it stays on the world wide web for years.
Remember, never put all your eggs in one basket. Utilize all types of content marketing for your online home business and watch your business sore to new heights.