It’s no secret that eBay listings with embedded video will convert more sales than listings with no video. Yet it’s surprising that many people don’t think to do this.
It is actually very easy to embed video into your eBay listing. You don’t need your own website or hosting account. All you need is an account set up with YouTube.
Just go to YouTube and follow the directions to set up your own account if you don’t already have one, and upload the desired video from your computer. You want to make sure you provide a good title and keywords people will use to search for your video. You then have the option to embed the video. Just copy the “embed” code provided, then go to the description for your eBay listing, open the “HTML” tab and paste in the code. It is that simple.
Once you have your eBay auction listing complete, go to the listing and copy the URL from the address bar. Go back to the description for the video you uploaded to YouTube and paste the URL with a plug for visitors to purchase your product. For example: “Click here to purchase this product”.
By imbedding your YouTube video into your eBay listing and then linking the video on YouTube’s site back to your listing, you are doing two things to increase the chances of someone purchasing your items:
1. By adding video to your listings you are giving potential buyers more information about the product or products you are selling. These days buyers like to have a lot of information before they commit to a purchase, so the more information you can provide, the better it will work out for you.
2. By linking your YouTube video back to your eBay listing, you create the possibility of bringing more visitors to your listing. More visitors mean more sales. Just make sure to go back and remove the links when your auctions end.
As you can see, embedding YouTube videos in your auction listings is a very simple and effective way to increase sales. Just make sure you own the rights to the videos, and make sure your videos are high quality. Otherwise, some buyers may interpret the quality of your products to be similar to the quality of your videos and if your videos are poor or unprofessional, then potential buyers may be turned off.
So what types of videos should you use?
You could have someone create a video testimonial or review for your product. Video reviews are very powerful marketing tools and if done right they could significantly increase your sales conversions. If you don’t know someone who will do a video review, check to see if you can have it done cheap on fiverr.com.
You could also do a video demonstration of your product. Maybe emphasize how easy your product is to use or how much benefit your customers would receive if they purchased it.
If you are selling a video or video course you could put a small sample of the video so your potential customers can get an idea of what they are purchasing.
As you can see, it is really a win, win to embed your YouTube videos into your auction listings. It’s simple, it’s effective, and it’s good marketing practice. Just remember, if you want sales then make sure the videos are high quality.