The Benefits of a Facebook Fan Page for Small Businesses

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Setting up a Facebook fan page for your small business can seem like a daunting task. However, with over 900 million active users, the site provides an advertising opportunity that should not be missed out on. This article discusses some of many benefits of setting up a Facebook fan page, including advertising, understanding customer demographics, getting feedback, and driving traffic to your company’s website.

Creating a Facebook fan page for you small or local business can seem like a daunting task, especially when you are trying to keep up with the day-to-day responsibilities of running a company. However, with over 900 million active users, the social network is a valuable free advertising tool that should not be missed out on. Facebook Fan Pages have several important uses:

1. Advertising

Facebook offers a range of innovative advertising options which allow you to promote your products and services with ease. By posting details of new offers and events to your fans, you can build up public interest in your company and reach out to potential customers. Offering unique content, such as vouchers, gives fans a reason to stay up-to-date with your business through Facebook and can help you develop a closer relationship with them.

2. Understanding Your Customers

Facebook Fan Pages give you access to detailed statistics about your followers, including their gender, age, location, and even the language they speak. With this invaluable information you can make sure that your company adapts and develops in a way that meets your customer’s needs.

3. Getting Feedback

Understanding your customer’s opinions is important when developing new ideas. On Facebook, your fans are able to leave comments on any updates you post, making it a completely free way to canvas opinion.

4. Drive Traffic to Your Website

By displaying links to your official website, you can redirects fans who have developed an interest in one of your products to the page where they can buy it.

5. Build up a Relationship with Customers

Being quick to respond to any questions and comments left on your fan page is a good way to build up a close relationship with your customers. However, to maintain a positive bond it is also important to put a good practice into places, such as not bombarding fans with inbox messages which aren’t applicable.

6. Google Ranking

Your Facebook fan page will be visible even to people without an account. Facebook is a popular website that ranks well with Google, so by posting key word optimized content, you can ensure that your company features highly searches.

Creating a Facebook fan page for your small business is quick, simple, and completely free. By taking advantage of this easy advertising solution, you can help to ensure that your business survives and grows for years to come.

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