The Ultimate Book Launch Party

There is no doubt that the day when you finally hold your book on your hands is one of the happiest days for a writer. After so many months -if not years- of writing, revising, editing, submitting and finally publishing you can see and touch your baby. This occasion calls for a big celebration and what better way to send this book off unto the hands of your readers than with a Book Launch Party.

One of the main considerations for this party is that you probably thought of it way back when you were planning to write the book. The book marketing plan must be prepared before the book itself in order to ensure success. Considering the topic and audience of the book determines the theme of the party along with all the activities. The best days to do a Book Launch Party are either Friday or Saturday, in order to get the most attendance. The time of day has a lot to do with the theme; it could easily be a picnic at the beach as a wine and cheese or masquerade during the evening.

Here are the key ingredients on The Ultimate Book Launch Party:

  • Theme: Select a theme directly related to your book. Fiction books are excellent in this regard.
  • Invitations: Create one-of-a-kind invitation for the launch. You can get an inexpensive software program and design and print your own invitations. Request to RSVP.
  • News & Media: Remember to prepare a news release to mark the event and forward it to your local newspaper at least four to six weeks in advance. Do not forget to send a personal invitation to your local news person.
  • Party Register: Have everyone register on your party register and include their e-mail and mailing address. Tell them they will be the first to know about your next book sale, book release, contests and giveaways.
  • Game or Contest: Create a game or contest around your book.
  • Food & Drinks: Have something simple to offer your guests on elegant serving plates.
  • Reading: Read portions of your books or better yet, have some of your guests read a short portion of it. If anyone assisting has read your book ask them to tell the others about it. Nothing sells more than a satisfied reader.
  • Pictures: Take plenty of pictures with your guests while the party is going on. You might want to give the camera to one of them to take pictures as you visit with everyone there. The pictures will be great for promotional materials, websites and blogs.

Note: You might want to have a release form ready for all the attendants to sign in reference to authorization to post their pictures online or any printed materials without compensation.

  • Sell: Offer special discounts to your guests who buy 2 or more signed copies of your book. Have bookmarks, flyers and mail order forms for everyone and the ones who do not buy, they can take it home and order later. For those who don not buy on the spot you might want to offer them the same special discount if they order in the next 48 hours.
  • Follow Up: Send the guests a thank you note for coming and include 2-3 business cards with a small discount offer for your book on the back for them to give to family or friends. Make sure your discount has an expiration date in order to keep the book sales going on a regular basis.

That is it. Easy, fun and profitable! Let your imagination roll and create The Ultimate Book Launch Party for you and your friends.

The 12 Ultimate Wealth-Building Habits

12 Time-Tested Strategies To Build Wealth For You and Your Family…Forever.

The only way to build-wealth long term is learning how to have the right mind-set. The philosophies below are the foundation needed to build long term prosperity and income from home that will support your life-style rather than your life-style supporting your business.

1. Maintain a P.MA.

In case you didn’t know P.M.A. stands for a Positive Mental Attitude. Notice, this is the first AND the most important habit on the list.

I sometimes take it for granted that people understand this philosophy, but most people have no-clue. There is only one thing we all can control…and that’s our attitude.

We all know people who brighten a room when they enter it and we all know people who brighten a room when they leave it. Which one are you?

There’s 2 types of people in this world…those who brighten a room when they enter it…and those who brighten a room when they leave it. Which one are you?

It’s all about the B.S. The Belief System.

10% of life is what happens to us, 90% of life is how we react to it.

2. Use Consistent Exercise and Good Nutrition To Maintain “Sound Physical Health.”

Elevating your heart rate is the absolute best way to renew yourself emotionally.

You’ll hear us talk about it over and over. When you perform high-intensity workouts and nourish yourself properly, that focus and discipline will carry over into every other area of your life.

Just remember, high-intensity exercise and nutrition are the gas and oil for your engine. Sound physical health is what constitutes true wealth.

3. Harmony And Communication In All Human Relationships.

Most of the time we ignore necessary communication because we want to avoid confrontation and we know people sometimes never change. The problem with this behavior is it builds up tension and resentment that limits your talents and potential to succeed.

Don’t make this mistake. The best philosophy is to FIRST seek to understand before seeking to be understood. And also, listen twice as much as you speak.

You’ll experience life-changing benefits when facing those relational fears, as your deepest and most fulfilling relationships sometimes have the greatest success because you overcame some adversity together.

When you learn to listen to the right people, ask the right questions, and communicate properly…the financial flood gates will open.

4. Strength To Face Your Fears & Manage Risk.

There is significant scientific research that shows when you face a fear and overcome it, you become stronger and more confident in other areas of your life where you once felt weak and insecure. Also, I learned years ago that I had to take manageable risk. I started my wellness business with no capital, no home, and no help. I took a manageable risk and built it up to be in the top 10 in the world for 3 years in a row now. All because I faced a fear and took a risk.

A turtle never gets anywhere without sticking its neck out. Face the fear and do it anyway.

5. Vision Of Future Achievement.

We’ve all learned and applied hand-written goals and experienced the benefits….however, your mind doesn’t know the difference between what you see OR what you visualize. So, you might as well focus on visualizing your ‘perfect’ future. Then, over time, your body and mind will manifest your visualization.

Don’t underestimate the benefits this behavior will bring into your life.

First, hand-write your perfect day and then write down everything you want to “Be”, everything you want “Do”, and everything you want to “Have”. Once you’re finished, create a picture book or a vision board and put pictures of everything you wrote down into your book or on your board.

You can access the pics at Google Images.

Next, create a written paragraph stating your perfect day along with everything you want to “be, do, and have” and read it out loud to yourself 5 to 6 days a week. Lastly, review your picture book or vision board 5 to 6 days a week.

This isn’t some “Secret” movie garbage either. By reading your vision out loud and reviewing your pictures you will program your body to act on your future.

Vision creates action. Action kills poverty.

6. Applied Faith.

Anyone can begin a marathon. Champions finish them…and all champions act on and apply faith. Applying faith for your financial future will give you the enthusiasm to attract the right people in your life. God rewards reachers who have faith. Your dreams and goals are worth any fight, and waiting, any price. Applied faith will help you finish the race.

7. Willingness To Share Your Wisdom And Gifts.

When you let go of the gifts and seeds you possess in your hands, then God will automatically let go of what’s in his hands and bless you 10 fold of what you give.

This is the law of the world. You can test it by being a ‘giver’ or a ‘taker.’

There are 2 types of people in this world – those who make deposits and those who make withdrawals.

Make sure you live and breath this law. By doing so, you automatically set yourself up for the flow-of-financial favor.

8. Always Pursue Your Passion.

We’ve all chased the damn dollar only to find out in the end when and “if” we find it, we’re still not happy. Don’t get me wrong here…I know money is important. It’s right up there with oxygen. 🙂 But, it’s not everything.

The only way that we can stay focused long term is to be engaged in a labor of love. When we pursue and build our wealth around our passion, our focus guarantees success. What’s your passion? Pursue it.

9. An Open Mind Towards All People And All Views.

Every single one of us is going to judge other people. It’s human nature. We all come in different colors, shapes, sizes. We all have different beliefs and different views of the world. We all have bad habits and we all have good habits. We’re all different. I learned long ago while overcoming troubled relationships to have an open mind.

Our world should live by the philosophy of “unconditional-acceptance” for ALL people.

10. Never Follow The Herd.

I learned over 10 years ago while competing in a physique transformation contest that the definition of discipline is usually doing the exact opposite of what everyone else is doing…and doing the opposite of what our human nature wants us to do. When we go against the grain and don’t follow the herd, we develop complete self-discipline.

Since 65% of the population is overweight and 95% of the population is dead-broke…don’t do what they’re doing! Stick with what you know is best and don’t follow the herd!

11. The Continuous Pursuit Of Wisdom And Knowledge.

Did you know that 95% of Americans don’t read one book a year! No wonder people are fat and broke. Everyone should be on a continuous pursuit of learning. Try to read one book a month. This will position you financially to see and embrace change rather that ‘react’ to it.

You’re either growing or you’re dying…so get busy living or get busy dying.

12. Ability To Serve Others For Financial Freedom & Security.

Observe money comes LAST on the list.

Once you start using your passion to stay focused, your only other option is to share your passion with others. This ‘servant mentality’ is quite possibly the most emotional and financial rewarding philosophy that everyone should follow.

Zig Ziglar said it best. “If you help enough people get what they want, you’ll get everything is life that you want.”

Develop a servant mentality and financial provision is a guarantee.

Conclusion

Although most of the strategies above don’t actually involve money directly…they will make you rich beyond your wildest dreams, if used consistently. Building these philosophies into your life as habits will allow you to create wealth and have harmony in every other area. So, if your goal is financial freedom and security (and you’re motivated and coach-able), apply these philosophies and you’re off to the races.

Stay fit and keep growing.

The Four Steps In Your Ultimate Niche Finding Formula Give You the Product That Sells!

This article describes Tools For Marketing: specifically, the four steps in your ultimate niche finding formula that give you the product that sells!

One thing I want to emphasize right up front is this: having a niche is a good thing because it gets you to focus on one thing, and thus you can get very good at it. Main reasons people fail to be successful in the internet business are luck of having a plan, a direction, and a focused point. Therefore, having a focused point, a niche, can allow you to combine several related interests into something that is unique and solves a particular problem. In the end, having a focus and an overall goal, i.e., a niche, will make you more successful and bring you more money, long-term.

Finding your niche and the right products to promote requires a methodic way of searching for value, volume and high profit potential. The whole process has to be done right from the beginning. That is why you need a winning formula you can follow, step-by-step, from the beginning to the end. We will therefore start with the basic niche finding – niche getting – niche winning formula that you have to follow, your blueprint if you wish, that will get you results…

Below are the four steps of your ultimate niche finding formula that will maximize the potential success of your efforts to accomplish this task. They are derived from your personal interest on a topic which denotes your passion for that topic, your knowledge about the competition – because you need to know the size of the market, and your ability to do market research to find out the demand for your niche (are people out there looking for products within your niche).

1. Brainstorming a list of potential niches. As a rule, this is the first thing you need to do to determine if there has been enough interest in the market for a particular niche. The idea here is that if there is enough interest out there for a particular topic, people would have written books about it. Dummies.com is a good place to start.

2. Discover the search volume for this niche. This is the second step towards finding a profit making niche. Here is what to do: use the Google keyword tool (you can find this by Googling for it), then search for the keywords of the topic of interest – look for keywords with a very high number of global searches – 100,000, 500,000, etc. You do not want to be in the 25 million range as this niche is bound to be too competitive and therefore hard to make money with it.

3. Determine competition. In this step you want to make sure that there is a small number of paying vendors out there – paying for ads – which means they are making money. You do a Google search for key words of interest and see the number of competitors on the right hand side of Google’s web pages; must have at least 5-7 competitors.

4. Determine if there are existing affiliate products in your niche. Once you have determined that there is a niche for you out there, and enough people are searching for products in this niche, and there is some competition for that niche, meaning people are making money in this niche, then you need to look for products to promote. You do this as follows: log on to ClickBank.com – one of the biggest depositories of affiliate products, and click on “Marketplace”. Search for your keywords related to tour niche – and see if there are enough products for you to promote and sell.

There you have it. The four basic steps to find your niche, find a product for your niche, and sell it for profit!

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