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Study Finds Strong Majority of Content Marketers Use Social Media Sharing

A research study conducted by Unisphere Research, a division of Information Today, and sponsored by Skyword titled “Content Marketing Gets Social: 2013 Survey on Content Marketing Trends” found that a strong majority of content marketers are using social media outlets to share their information.

The report states that nearly three-quarters (71 percent) of content marketers publish their content to their websites and then promote it on their social networks. Surprisingly, close to one-quarter (21 percent) did not utilize the powerful tool of social media; while a mere eight percent were unsure.

What social media outlets are being utilized? Well, it’s the usual networks that dominate the headlines: Facebook (84 percent), Twitter (79 percent) and LinkedIn (64 percent). In addition, the largest amount of reader activity came from those social media venues: Facebook pegged 55 percent, Twitter posted 45 percent and LinkedIn had 39 percent.

A large majority of content marketers say their primary objectives are to engage both clients and prospects, enhance brand awareness and acquire leads – improving search rankings and increasing web traffic were the least likely goals.

However, these are not their biggest hurdles. Exactly two-thirds say the biggest challenge is creating content that is relevant and targeted to various Internet audiences. Incidentally, content marketers are producing their own content as 87 percent said they write their own.

Is the practice working? It’s still unknown as only 46 percent of respondents said yes and 37 percent noted that the content is currently under development or being planned. Meanwhile, 15 percent gave a definitive no and two percent didn’t know.
“There is a high expectation regarding social media but a very low understanding around measures to determine ROI versus activity,” said one survey participant, while a separate participant noted: “We don’t do as good a job at tracking the value of our efforts as we should be.”

The online study was conducted in August with 217 respondents from the reader base of Information Today’s CRM and EContent magazines.

Indeed, the business of social media marketing is astronomical. The Business Insider published an in-depth report recently that analyzed just how immense the industry is. For instance, to an outsider, it might appear that brands are wasting their money on advertising on social media websites considering how crowded it is. However, since Americans spend an estimated 12 to 20 hours per month on social media – most likely higher – companies can gauge a higher audience for their content.

Looking ahead, social media advertising, though in its infancy period, is forecasted to be an $11 billion industry as brands either allocate or increase their marketing budgets to include this form of advertising. Also, this could be a lot higher because of mobile device usage; half of Facebook and Twitter’s traffic already comes from smartphones and tablets.

It has been suggested by industry insiders that the primary trends to observe for the remainder of this year and into next year are increased budgets, gamification, community content, brand new corporate roles (I.E. social business manager, content strategist) and staff blogging.

Social Media for Business (2) – Twitter Branding Made Easy

Thanks to the Twitter revolution, establishing your brand awareness and expanding your customer base was never easier. In fact, the whole idea of “humanizing” your marketing strategy allowed companies to get a deeper understanding of their customers and serve them better as a result.

However, if you want to win the SMM game, you must know the rules and play right. If misused, social media sites can break not make your business. For example: if you showered your Twitter followers with Ads and sales-pitch-loaded tweets, you will lose them to a more “human” competitor!

Here are few insider tips to help you leverage Twitter for your corporate branding.

Show Real Interest in Your Followers

When someone follows your brand on Twitter, chances are he/she is a hot prospect. It is worth your while to check their profiles and send them a message thanking them for following you and needless to say, you must follow them back. You also need to reply to their private messages promptly. If that sounds like a lot of work, hire someone to do it on your behalf.

And hey, you need to follow people as well in and 99.99% of the cases, they will show their appreciation of your gesture by following you back. Reciprocation is ingrained in the human nature. If you take the “nice” road, many people will follow your track.

Ask Intelligent Questions to Boost Your Brand Awareness

From time to time, (please do NOT overdo what I am about to say) ask followers to give their opinion about your new product/campaign. If your questions were interesting enough, your followers will probably retweet them to others which translates into more brand visibility. If some of them gave you some sound advice(s) that you implemented, you need let them know and, even better, publicize your appreciation by acknowledging their help in several tweets. If you do, they will be happy to share your brand with the world.

I couldn’t think of a better way to let people know who you are (as a brand) and what you offer.

Out of the endless social media sites out there, Twitter is the simplest mainly because of its 140-characters microblogging magic! It goes without saying that tweeting is much faster and easier than writing a conventional blog post. With Twitter, you can build a powerful online presence at a fraction of the time compared to other social media tools. That’s why; you need to take your time and dig deep in the Twitter world if you want to make the most out of it. In future articles, we will be discussing more Twitter branding tips. See you then…

Social Networking For HR – Driving Recruitment and Engagement

Social networks have risen to such popular heights because they satisfied a basic human need: to be connected to the rest of the world. Through social media websites, users can create virtual communities that allow them to interact with like-minded individuals from all parts of the world. Because of the effectiveness of online communities in disseminating information, social media websites have become indispensable tools in various industries. These days, human resources social networking is becoming the new trend for HR professionals. They can put the power of a social network to work in recruitment, employee engagement, increasing retention and more.

Recruiting with social media

Recruiting and brand building is social media’s biggest use for human resources currently. It’s not uncommon to find companies recruiting through social media such as Facebook and Twitter. HR professionals are recruiting employees using LinkedIn and applying practically the same principles that marketing and advertising use to attract a particular targeted audience.

HR can maximize the use of social networking given the right strategies. Here are a couple of tips to keep in mind.

Go to the right networks

It doesn’t make sense to explore social networks that do not meet your targeted demographic. For instance, if you’re in search of a person to fit a high-level position such as a product manager, it would save you time if you stayed away from MySpace or other sites known for its younger subscribers. These networks are great if you’re looking to recruit summer interns, entry-level employees or even college part-time job seekers.

Recruiting employees using LinkedIn is a great idea because the site is known for having subscribers who are professionals. It is a great search venue if you’re looking for experienced individuals in practically any industry.

Take the time to search

It’s going to take a bit of practice to learn the ropes of human resources social networking. For starters, you want to master searching through these networks – streamlining each search to ensure that the results are trimmed down to the best candidates. You want to avoid using broad searches because they come up with far too many results that you wouldn’t be able to efficiently weed out.

Move or lose!

It’s also important to note that you’re not the only organization or head-hunter recruiting through social media. Others have begun tapping into this technique long before you have started exploring it. So it’s important that you act on a qualified candidate as soon as possible because other people are sure to have their eyes set on that potential employee as well.

Be professional

Even in cyberspace, appearances are everything. If you’re going to put up a profile on Facebook or Twitter for recruiting, you want to maintain a certain degree of professionalism in your pages. It seems obvious to say it, but it’s also important to be nice. Don’t treat people rudely. Word of mouth works fast, especially in a diverse online community. You don’t want to be the subject of a blog post or YouTube video making the rounds of how you were unprofessional to a particular applicant.

Use social networks to promote employee engagement

According to studies, employee engagement can make your organization perform 2.6 times better than other companies. When employees feel passionate about the company’s products and services, sales improve. Social networks can have a huge impact on employee engagement, and more and more organizations now use it to increase involvement and commitment among workers.

Using social networks, you can do all the three internal communication components of successful workforce engagement – that is, TALK, LISTEN, and RESPOND. If Web 2.0 social networking is successfully integrated into your company’s culture, you can send positive team building messages instantly, communicate to all employees faster, and get feedback right away.

Many successful companies (Shell, General Electric, Procter & Gamble) use Facebook to connect networks of employees who don’t have the time to interact personally every day. They don’t just rely on this social network for instant messaging. More importantly, they use it to send messages espousing emotional attachment, commitment, and involvement among employees – for example, stories about the company’s charitable involvements, news about career growth possibilities, and recognition of exemplary performances. Social networks have a high success rate in generating engagement.

These are just a few of the many tips that you have to keep in mind when working with social networking websites. But at the end of the day, it’s still important to remember that the best way to connect with your workforce is directly and in person.

7 Proven Ways to Boost Your LinkedIn Social Influence

With 85+ million users and a new member every second, LinkedIn brags its status as the number one social networking destination for business professionals.

In order to maximize your LinkedIn social influence, let’s discuss 7 proven ways to help you out.

1. Share Your Blog Content on LinkedIn

WordPress LinkedIn, Blog Link, alongside other applications enable you to share your blog content with your LinkedIn network. More and more social sharing tools are being created every day to make viral content marketing drop dead simple and certainly LinkedIn is no exception.

2. Leverage Direct Ads Campaigns

LinkedIn simplifies targeted advertising by allowing you to reach networks based on location, industry, gender, age, you name it! LinkedIn Ads are similar to Google AdSense as they are the PPC (pay-per-click) type and you can stop them anytime you wish. You can choose between banner, text hyperlink, or media box Ads. (LinkedIn also supports CPI, cost-per-impression. Ads).

3. Promote Your Business Events

Thanks to LinkedIn Events application, you can promote your business events and browse the events of others. LinkedIn allows you to share your events with your network. You still can share them with external LinkedIn users via paid advertising. (You may follow “LinkedInEvents” on Twitter to keep with up with the latest events)

4. Follow Your Competition

LinkedIn Company follow feature allows you to keep an eye on events taking place on any business of interest, including your key competition.

5. Go For LinkedIn third-party Applications

Based on my most recent readings, you have 19 LinkedIn applications to choose from in order to enrich your profile. For example, amazon offers a reading list application (the blog link application discussed in point 1 is another example). My personal prediction is that many more applications will be developed on the near future! Why not? LinkedIn is Hot!

6. Showcase Your Products on Company Pages

“Company Pages” is an enhancement to LinkedIn company profiles. Thanks to this valuable feature, you can now showcase more information about your business, including products and services. You are also allowed to embed one YouTube video for every product/service. Currently, almost 20,000 companies are using company pages. Once your product is recommended by a LinkedIn user, his/her recommendation can be shared with his/her entire network. That’s viral marketing in action!

7. Check Out Your Network Statistics

LinkedIn network statistics feature allows you to track the number of new users you can reach through your existing connections. With every new connection you make, your potential users outreach will grow depending on the size of the new user’s network.

As you can see, LinkedIn still maintains its reputation as the number one place-to-be for business professionals and it’s constantly evolving to help you maximize your visibility and social influence. Way to go, LinkedIn!

Which Social Media Platform Is Best For Your Business

In the new digital world, businesses are discovering platforms that offer them a whole new way of marketing products. This includes the ability to find audiences that fit the exact demographic that is needed to sell the service. There are now many networking platforms available on the internet that can be used to market a business. It has now been found that social networking sites such as Facebook, Google+ and Twitter enhance the sales of a company. In this piece we will take a look at the most popular social networking sites that are currently available and will outline the pros and cons for each site when using them for business marketing.

Facebook

Facebook is currently the most popular social networking platform and can be used to connect between friends and family as well as business clients. It can also be used to find brands and topics of interest, thanks to its focus on the ability to post media and data that can appeal to others within a network. It is also one of the most popular platforms and has the highest number of users.

LinkedIn a similar site to Facebook, but focuses on a business orientated network. It is a great place to network with other business sectors that deal in the same set of services. However, it is one of the more professional networking sites and will not appeal to the wider audience.

Twitter

Twitter is another social platform that has benefits that Facebook lacks. Twitter is more focused than Facebook and is designed for smaller, less formal posts. This is an advantage as it focuses information and makes it more digestible by its audience.

Google+

Google+ is a relatively new platform and has yet to show its full potential as an effective website for business marketing. However, as the platform becomes more popular, the ability to use it as an effective tool when marketing is increasing.

YouTube

YouTube is a platform that allows users to upload videos. However, it is the second most popular social networking site, after Facebook. Video content is a powerful tool for businesses. Whether it becomes viral or is simply listed on Google, the visual medium is very effective in attracting customers.

Pinterest And Instagram

Pinterest and Instagram are two more networking sites that focus their media output in imagery. This is great for businesses that with to show their products and services via images. These networking sites are simple and effective and allow followers to comment on images and re-blog them on their own profile.

It is usually best to pick one networking platform and to stick to that one. Although Facebook is one of the most popular networks, it may not be the best for a business. It can be worth checking what your main competitors are using as their networking platform, as this will give you a good idea of where you may find individuals that will buy into your service and purchase your products.

Social Media Marketing – Make Friends and Gain Customers Online

Today’s business can benefit from Social Media Marketing. This involves using websites that bring people together in an informal cyber-setting. The majority of these sites are free to join and use. The best news is that, by making friends on these sites, you can foster business relationships that will help you win over friends and associates.

Facebook or MySpace are two of the primary Social Media Marketing sites. Setting up an account with either is easy; just follow the virtual form that is given. When you enter your data, include your company name and important information about your company. This will become a part of your profile for people to see whenever they visit your home page.

You do not have to stop there, though. Continue with your marketing by updating your status frequently. Go onto Facebook or MySpace and write a bit of news or information about your company as a post. You can also post links to your website whenever you choose.

The important thing to remember about these Social Media Marketing websites is that you want to make friends online. You will be given a chance right away to invite people to be your friends. It is a good idea to start out with as many friends as possible, but having even a few is helpful. Over time, you will be given the option to add friends who have mutual friends with you. The more friends you get, the more people you will reach.

Twitter is also becoming popular these days. People like to tweet messages about what they are doing and read about their friends. Again, use this Social Media Marketing tool to make as many friends and potential customers as possible. You will have followers, some who will decide to follow you with no prompting from you at all. It is also a good idea to follow others, as these people will probably follow you. The things you can post are similar to what you can post on other sites such as Facebook and MySpace.

There are special Social Media Marketing groups online that work as insiders’ clubs. You are asked to join, and then you ask others to join. This is a way to create a professional network. LinkedIn is one of these directory type programs you can use. Not only can you create a network of associates; you can also get people in other businesses involved who might, then, be your customers.

Social Media Marketing is the one of the best ways to reach people through the Internet on a personal level. It is all about making friends and then updating them on your business. It will only take a fraction of your time, and it may pay off in large rewards.

Getting Traffic For A Website Should Start With These Three Powerful Ways To Harness Social Networks

Are you using social networks to generate traffic for a website you might have? You would be surprised at how many people aren’t. Making use of social networks is an extremely powerful way to generate traffic these days. If you are not using it then you are leaving a lot of potential money on the table. In this article I’m going to discuss the powerful ways to harness social networks, many of which you might already be using for entertainment purposes.

The first way to harness social networks when it comes to getting traffic for a website would be search engine ranking. Being on social networks will improve your search engine ranking. A presence on a social networking site creates more links to your main website, which creates higher search engine rankings and more traffic for your website. Search engine optimization done by you will take far more work and energy to accomplish.

Secondly, another way you can harness the power of the networks to get traffic for a website would be collecting friends. By collecting friends you allow your best customers to demonstrate their loyalty publicly, leading to more branding and viral spreading of your message as the friends of your friends investigate each other’s interests and see your marketing messages. But you want all of this to take place naturally, by actively contributing.

One of the last ways social sites can be harnessed to get traffic for a website would be by putting content out there you hope will be picked up by other media. Other media might include journalists, who are looking on social networks for story leads. Understand that it is part of the media’s job is to find experts in various niches to interview. If you come off as one of them it is possible you may be chosen.

I’ll close out by saying that getting traffic for a website should always start with you focusing on those areas of the Internet that have ready-made sources of traffic. The best ready-made sources of traffic would include social networking sites. After reading this article you should understand a few of the ways you can harness their power.

These ways would include improved search engine ranking, collecting friends who would be able to demonstrate their loyalty publicly, along with other media members possibly learning about you and talking about you. Fact of the matter is, every phase of social networks leads to a possible benefit that can cause a crushing wave of traffic for a website.

7 Business Development Marketing Tips For Social Media

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

68% of small businesses will increase their social networking marketing efforts in the next year
56% of Twitter users say they use the micro blogging site for business or work related purposes
Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
20% of tweets are about business products
46% of Facebook users say they would talk about or recommend a product on Facebook
44% of Twitter users have recommended a product
Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases

On the Facebook site alone:

More than 400 million active users
50% of active users log on to Facebook in any given day
Average user has 130 friends
People spend over 500 billion minutes per month on Facebook
There are over 160 million pages, groups and events that people interact with
Average user is connected to 60 pages, groups and events
Average user creates 70 pieces of content each month
Males and females almost equally use social sites (47% vs. 53%)
61% of Facebook users are middle aged or older, with the average age being 37
18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

Conduct a survey among your customers or potential customers.
Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
Review marketing research or statistical information on the usage and demographics of the different social media sites.

2. Engage and interact

Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

The social networking sites that they actively participate
The type of content they publish
The number and type of followers, fans and views
The products, programs or events promoted

4. Release offers and programs that are exclusive to your social networking channels

You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

Article Linkbaiting Strategy – Deceptive Social Media Marketing In Action?

It is a fact that some people tend to misuse good opportunities in any field of human endeavor. On the subconscious level, the name “linkbaiting” may sound sneaky to some people or connote the use of “deceptive” tactics to quicky get web traffic to a marketing blog site, etc.. But then, it’s all a play on words or semantics because if you look at this definition in its purest form (the big picture), the objective is to provide long-term quality content to a niche audience.

I’ve brought up this issue because some Web users have this perceived image of “someone with a fishing rod and a fish bait at the end of a hook” trying to force-feed (or catch) and arm-twist

another person into accepting rehashed information or something for the purpose of getting backlinks. I’ve seen sentiments similar to these expressed on the Web and that’s why some so-called linkbait pieces never see the light of day or the originators of the linkbaits get banned (for real or perceived infractions) from forums or Web 2.0/Digg-style social media story submission sites!

Here in this article are just some of the red hot strategies or laser-guided tips you can easily use to enhance – and ensure that your linkbait article piece does not insult the sensibilities

of your discerning readers and potential readers, but takes you to the next business level. So, let’s get started, Right Here – Right Now! 🙂

Article Linkbaiting Strategy #1: “Strike Force Content” – Longer-Term Outlook!

The primary theme of your article(s) should not be dependent on time or become stale in 1, 2 or 3 months – but should serve as main reference guides for many years down the road for the

existing and future readers of your Web sites, blogs or other related blogs that have linked to your article(s). The longer-term outlook here has to project a powerful effect!

My use of the term “Strike Force” simply refers to the “delivery system” for breaking down industry jargons or techie language in order to simplify topical issues for beginner and intermediate

online niche marketers – and also give experienced online entrepreneurs new perspectives on industry-related issues.

So, the linkbait piece will subsequently spur appreciative readers from a targeted niche audience to visit your Web sites and/or blogs to build up a relationship – leading to sales of

front-end and back-end products and services. This also has the ability of ensuring a buzz situation or rapid spread of your unique articles or content in the blogosphere, on the Internet and in offline publications. Like Michel Fortin will say “Narrow your focus to broaden your sales.”

Article Linkbaiting Strategy #2: Article Titles Or Headlines

The title or main headline is the first thing your reading audience will come across, and you have to deliver your messages in simple but effective ways. You have to ensure that your copywriting skills are well-honed with reference to the AIDA (attention, interest, desire and action) formula. Use trigger words or positive action words such as “New,” “Free,” “authentic,” “discount,” “unleashed” – and much more, to gain attention!

Your title has to progressively match the first few sentences of the introductory section of your article, otherwise the reader could get confused as a result of the short attention span that is encountered especially among Web surfers or the online reading audience if there’s a deviation from the real topic to off topic issues.

You’ve got to present unique observations – which could even be controversial in nature, give some current or freshly released research data that is not yet in the public domain – and which sheds more light on industry-related issues, and, much more creative ways exist that you can use to create unlimited unique content.

You can read more of my thoughts on the issues raised in Linkbaiting Strategy #2 in a series of articles on Article Marketing – entitled:

Article Marketing Surge Tactics – Top 6 Tips For Writing Persuasive Articles! Parts 1 and 2

Article Linkbaiting Strategy #3: Article Subtitles For Readibility

Subtitles help to focus the attention of your readers. Just like the reference I made in Article Linkbaiting Strategy #2, titles are crucial for drawing your audience into the introductory section of your article. I’ve seen very good articles posted on some blogs, forums, article directories and Web 2.0 or social news sites like Digg with the intention of providing resources for the reading audience. These had no subtitles – just paragraphs. Imagine the endless opportunities you can derive by just simply crafting 5, 6 or more subtitles, and then choosing the best one that will strike a cord with you and your potential readers.

The inference here is that your “strike force content articles” or linkbait piece(s) have to be sincere, while meeting the immediate, near/long-term needs and solutions of your niche market audience. The linkbait content should be the main drivers of a consistent Web site or blog traffic – consisting of unique visitors who will then generate a buzz by linking to your articles from their blogs or Web

sites – and you’ll get more page views per unique visitor on your online business sites as well.

Article Linkbaiting Strategy #4: Images And Online Video Presentations

It is a fact that most people are visual creatures – especially men. But many of us also respond to what we hear and feel! It is based on this well-known fact (based on researches going back to many decades ago), that the use of pictures, images and interactive online multimedia presentations can further enhance the quality of your linkbait article – but the images must tell a story as well. Having a high-resolution digital camera will come in handy here.

You can also get also images from Web sites like Flickr and have your free interactive Web or blog video presentation which is meant to engage all the human senses – to complement your unique linkbait content or articles. These have the added benefit of boosting your SEO strategies along with the profitable, high traffic niche keywords and keyword phrases in your articles.

Just A QUICK Note: Knowing full well that some images you’ll be using will not belong to you, YOU have to make sure that attributions are made or indicate the source(s) of the free photo images you’ll be using on your blogs for instance, since this is the standard global practice – just like published online and offline niche articles/books that have copyrights. I believe you may have also heard or read about well-crafted “Cease and Desist” emails or letters. 🙂

Article Linkbaiting Strategy #5: Call Into Action – Right Now!

It’s a fact that if you don’t tell or let people know what to do NEXT after taking the initiative to digest the unique contents of your articles, then all you’ve done will lead to a pathetic result. It’s just like a man who winks at a stunningly beautiful lady he likes (or loves), engages in a two-way conversation withher (with all the visible body language communication) – then fails to make a follow-up or signify his real intentions to her. This would leave her hanging in the air with regards to his true intentions, until an “alpha male” who easily does the right thing comes along to pull the rug from under his feet! 🙂 What a wasted opportunity this would be for the “winking” man.

That’s the way it is in online business and real-world business situations when readers of your linkbait content do not get a specific call into action in your articles, report summaries or “authors bio sections.” Another savvy online entrepreneur will simply appear on the scene like the “alpha male” in the short story above – and then take action by urging readers to use a plan or idea presented and make it work for themselves! This is a win-win situation ACTION plan!

Closing Thoughts

Whether you call it linkbaiting, pillar article, flagship content or “strike force content delivery system,” all online content publishers and article writers MUST keep in mind the guiding principles – that is the provision of good resources on your blogs and Web sites to ultimately build your credibility and brand in your target marketplace – as opposed to the hit-and-run writer of just one or two crappy articles who’s looking for quick inbound links to a site. This eventually insults the intelligence of the reading audience.

If you are an affiliate and Internet marketer, online publisher of eZines or newsletters, small business blogger, weight loss expert, health and fitness professional, provide information technology training and/or small Internet business consulting services – or belong to fields of human endeavour that require YOU to be in the frontline position of your niche market, then these 5 article linkbaiting strategies will come in handy in providing your readers with great resources – that are also entertaining – while building your reputation, boosting Search Engine position, higher PageRanks, strong backlinks from authoritative sites, creating spontaneous buzz in the online communities, and MUCH MORE. Literally your sales and profits will explode, at a lower cost – in record time.

So, last but not least, YOU have to get set for a renewed surge of linkbaiting energy, Right Here – Right NOW! “Oh… Where’s my hook? Hmm… I think I have to “hook up” with another one.” 🙂

To Your Article Linkbaiting And Niche Online Business Success!

Dekunle

Social Media Marketing – Insider Social Media Optimisation Tips From An SEO Writer

Whatever your answer, you can be sure that as a small business owner looking for ways to supercharge your Internet marketing efforts, you have arrived at the right place!

In this article, you will find cost-effective social media marketing tips used by a SEO London firm specializing in developing custom SMO (social media optimisation) campaigns for clients ranging from SME to blue-chip companies, besides other useful SMO techniques that I’ve picked up in the course of my SEO content writing career spanning 10 years.

However, in order to harness the power of popular social media tools, it is important to first understand the nature and scope of Social Media Marketing, since this will help you identify the social networking platforms that are most relevant to your business.

Simply put, social media marketing involves using popular networking platforms like Facebook, Twitter, YouTube, Flicker, LinkedIn etc. for increasing a website’s appeal for prospects and extending its reach to a wider target audience. However, what many SMO companies don’t tell clients is the fact that social media benefits some business models more than others. This is why it is important to first establish which social media marketing method best suits your business.

Therefore, in order to leverage effective SMO strategies for your web business, online business owners are advised to clearly outline SMO goals and learn about free and paid tools for determining website popularity metrics, since these vital statistics enable you to measure your web business success in real-time.

Social Media Marketing Tips – 3 easy and cost-effective SMO tips to benefit any web business

1. Facebook Advertising – This is the most cost-effective social-media marketing tool available to web business owners. With its outreach of 300 million users, FB enables small businesses to build a friendly presence for themselves on a powerful platform that connects them to a huge potential customer base worldwide. Sign up for a Business Fan Page account with FB using your company’s username to register your company. Read all the special rules for Fan Pages, research your competition and assess the Facebook presence of your closest rivals (type of pages, number of fans, how many ‘likes’ and graphics have been used to build their popularity etc.). Then simply copy their strategy for success by customizing it for your target customers!

2. Grow Twitter Followers – This great marketing platform has grown in the past one year to surpass the popularity of Orkut and Flicker, two social media sites that enjoyed immense popularity till the cute, snappy and short message update system overtook their member base. Signing up with Twitter is free. So reserve a business account and secure your company’s name. Conduct a basic search for familiarizing yourself with hot keywords and phrases used by your top competitors to get more followers on Twitter and use these to develop a custom SMO strategy for your business!

3. Visit Other Blogs – Many website owners religiously update their company blog with keyword rich content, maintain that crucial reader connect by responding to blog comments, inquiries and suggestions without fail and even measure blog metrics regularly in order to track their high rank on the major search engines. However, many don’t utilise the full scope of ‘blogosphere’ open to them via participating in discussion on blogs belonging to other people. Visiting other blogs and commenting, praising, sharing industry inputs or your personal experience that may add value to the post is a no-cost, effective and quick way to build the credibility of your business without having to invest full-time in writing, posting and responding to new blog content. So, make it a part of your SMO campaign and improve your site’s rankings, starting today!