Tag: Peoples

Clever Marketer Twitter Tip – How to Effectively Use Other Peoples’ Content on Twitter

The secret to using twitter effectively and looking like the super-star network marketer that you are, is to follow the 80/20 rule when you are tweeting! Your tweets should be content rich and relevant to your niche 80% of the time and you should only be promoting yourself, your products, or your opportunity 20% of the time.

Unfortunately, a lot of network marketers on twitter make a fool of themselves and our industry. Many network marketers end up spamming links about their company or products to their followers. Yes, we are here to market ourselves and our businesses, but in order to make our marketing efforts effective it is important to give great value before we invite someone to our squeeze page or offer!

Think of yourself as a guest in the home of each of your twitter followers. You do not want them closing the shades and turning off the lights when they see you coming! You want to be welcome there and be invited over frequently. You do that by becoming known for providing awesome content that they look forward to reading!

But creating all that content can be overwhelming and time consuming! You are a busy network marketer with a team to support, clients/customers to take care of, and a business to run…and who has time to be writing articles, blog posts or recording videos or pod-casts all day? The secret to using Twitter effectively is to leverage the content that other people have created! Think about it like this…when you get invited to a dinner party and you bring a bottle of exceptional wine to the host, you are sharing something that someone else has created.

Who looks like the hero? The wine maker? No! You do!

Who does the host send a thank-you note to? The wine maker? No…he or she thanks YOU!

Sharing great content is the same thing…only you are going to look like a hero to both your followers and to the people who created the content you are sharing.

Here are 3 steps to effectively use other peoples’ content on Twitter to build your list of raving fans!

1. Search sites relevant to your market for great content. Spend a few minutes a day and select a few articles, blog posts, videos, etc. that you would like to share. Remember…the number one rule to twitter (or social media of any kind) is to offer valuable information that your followers want to learn or know about. Think T.I.N.Y. (Their Interests Not Yours) when you are looking for content to share!

2. Write about this great content in a short blog post and link to the website where you found it. Write a few sentences about the content you are sharing, what you loved about it, why you are sharing it, how it can help your readers, and make sure you give credit to the person who created the content!

3. Then tweet a link to your blog post to your followers! This is powerful because it will send them to your blog to get the information. If they like what they see on your blog the will opt in to your list! You are also helping the person who wrote the content you are sharing, which may lead to reciprocity. This is where they reciprocate and feature some of your content on their blog, which will help expose you to their audience.

Twitter is a very powerful tool for building your network marketing business on the internet. It can help you drive traffic to your marketing hub, twitter can help you meet prospective business builders and targeted product users, and twitter can help you brand yourself as a leader in your niche market.

Be a clever marketer on twitter and you will have followers who can not wait to read your next tweet and visit your blog for more great information!

Wealth Building – Other People’s Money (OPM): What the Rich and Wealthy Have Known for Years

Getting rich isn’t all about hard work. In fact hard work has got little to do with getting rich. It’s not that I don’t advocate hard work, I do. I love working hard but I especially like to see myself and others working smart. I know that getting rich and achieving success is not exclusively the domain of blood, sweat and tears. I’ve seen friends, work colleagues and family work themselves to the bone for little or no reward.

The Cult of Hard Work, Self-Sacrifice and The Golden Goose

There is a cult of self-sacrifice evident in our culture that warrants you to be extra busy, working super hard, and putting in crazy hours. When it comes to personal wealth building and attaining success, you’re the golden goose. However, you can only push the golden goose so hard before he/she stops laying those golden eggs. Without exception every golden goose will eventually run out of energy, capacity or enthusiasm. Therefore, learning how to utilise Other Peoples Time, Money and Skills (i.e. leveraging) is a pre-requisite to becoming rich, building wealth and achieving success.

Other Peoples Money & Leverage

In general terms, getting access to Other People’s Money (OPM) is a form of leverage that enables you to go beyond the limits of your own resources and instead apply resourcefulness to everything you do. In business terms, leverage is the key that differentiates self-employed person who owns a job from the business owner who own a business. In financial/investment terms it means getting access to cash that’s not yours in order to buy assets that you control and that produce income.

What the Rich and Wealthy Have Know for Years

The richest and especially the wealthiest people in the world have known about leveraging Other People’s Money for years. Everyone from Jean Paul Getty, Aristotle Onassis and Donald Trump have excelled at this wealth building principle numero uno. Their use of OPM to buys assets is legendary. Onassis in particular is known for having secured contracts to transport ore and oil in ships and tankers he didn’t yet own and then going to the banks securing the loans to buy the ships and tankers using the contracts. A brazen and gifted deal-maker if there ever was one!

People go about building wealth or acquiring assets in different ways based on their background, past experiences and what they have been taught or know about money. For the most part people think of great riches and wealth as largely unattainable because of the model or mindset they have about money. What most people fail to understand is that you actually don’t need money to make money. Sure it helps but what you really need is access to Other People’s Money in order to make money.

The Benefits of Utilising Other People’s Money

OPM buys you time; it enables you do things before you would otherwise be able to do them. It allows you participate in deals your own resources don’t allow you to do. It enables you make choices you couldn’t otherwise make. It takes the average person many, many years to accumulate wealth or build a business entirely from their own resources. By utilising the power of Other People’s Money you can fast-track your personal wealth building or the growth of a business. Importantly, your personal wealth building is no longer limited to what you have been able to save and invest from your earned income.

Getting High on OPM – Real Estate

Most people’s typical first experience of using Other People’s Money is when they take on a mortgage to buy their home. Typically, their initial down-payment combined with their contract of employment that demonstrates their ability to produce future income is enough for them to secure a mortgage loan against home. Unfortunately your home is not an asset, well it is, but it’s the bank’s asset as they are making income from the loan advanced, not you. If you can get a bank to advance you a mortgage loan so as to purchase an investment rental property (an asset) whereby you get to retain what remains of the rental income after you pay the mortgage, then you have used Other People’s Money to buy and asset to produce income. In order to secure this loan you need to demonstrate to the bank that you are a safe bet. They will typically want to see that you have at least 20% of the purchase price as a down-payment and sufficient net income being generated by this asset and other sources to ride out any changes in interest rates, rental void periods etc.

Getting High on OPM – Business

In business, entrepreneurs and business owners get access to Other People’s Money when they write a business plan which they present to a business agent or venture capitalist i.e. investors. This process is known as raising capital. In return for the money (known as capital) received the investor who provided the capital typically receives equity (i.e. shareholding) in the business. Money can also be borrowed from a bank and the bank is repaid the principal and also receives interest on the loan. It’s the business owner’s job to put this capital to good use; to produce products or services that generate sales revenue to pay back the loan and, of course, all the other expenditures of the business.

Other People’s Money is always available and accessible to a greater or lesser extent depending on overall market conditions. Your first responsibility as an entrepreneur or investor seeking capital is to understand and inform yourself as to the multiple sources of OPM and numerous deal structures that utilize OPM.

Jumping Through the Window of Opportunity

Finally, the chief take-away from all this talk about Other People’s Money is that rather than saying to yourself “I can’t afford to start a business” or “I don’t have the money to invest in that deal” you now know there are no real excuses or limitations. Not that using Other People’s Money is without its pitfalls. Like every financial transaction there are inherent risks. Firstly, you are liable to repay the capital borrowed and generally provide an agreed additional return to the investor. However, that’s not up for discussion here. The key thing for now is to realize that you can always get access to Other People’s Money to enable you participate in deals and do things you previously thought weren’t possible. You can start jumping through the window of opportunity when it’s open…and as you begin implementing this principle of Other People’s Money into your business and personal wealth building endeavors you begin to realize its open all the time!

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