How to Start A House Cleaning Business In 7 Simple Steps

One of the main reasons people start businesses is to make money. For some it’s a blessing to make money doing something they love. I’m not saying that you have to love house cleaning in order to have a successful house cleaning business; however it would be a good idea if you didn’t hate it.

How much money you make depends on how big you want your business to be. It could be a one person operation where you set up at home and service areas close to home, or you could set up a commercial office and hire people to work for you.

Here are 7 simple steps to get you started on your own house cleaning business.

1) Decide exactly what kind of house cleaning services you will offer.

Here you decided what cleaning you will do, like making beds, vacuuming, mopping and waxing floors, dusting and so on. Also note what you won’t do, e.g. laundry. You can also decide to specialize, e.g. by cleaning carpets only, or cleaning suspended ceilings only.

2) Pricing your housecleaning service.

To have an idea of how to charge for your housecleaning service, use your competition. Check your telephone directory and the classified ads section in your local newspapers for cleaning businesses, call them up (pretend to be a prospective client) and find out exactly what cleaning services they offer and how much they charge. With this information gathered decide the best price to charge for your cleaning service.

3) Workout startup costs.

For this you need to consider, tools, material, transport, advertising, insurance etc. Write down a list all the tools and material you need, like cleaners, sponges, mops, carpet cleaning equipment etc. Next find out the cost of each item on the list and write it down next to the item.

Transport: you will have to estimate your costs here. You see it depends on where your client is located and your means of transportation to get to your client. (Having your own vehicle would be to your advantage).

Advertising: You can use free advertising (word of mouth) and paid advertising (classifieds, telephone directory ads etc). Phone calls to your local newspaper and the telephone company who publish your telephone directory will tell you the cost of placing ads.

Once you’ve gathered all this information, calculate your total startup costs.

4) Name your business.

Choosing an appropriate name for your house cleaning business is important. Here are a few examples I got of the internet, ‘Maid Brigade’, ‘All Shine Cleaning’, ‘White Glove Cleaning Service’. Please avoid using ‘Your Name Cleaning Services’. Using your own name as part of your business name is over done by many house cleaning businesses. Brainstorm and come up with a name that helps you stand out of the crowd.

5) Learn the zoning regulations of your community.

Check the city clerk’s Office or your local library for a copy for a copy of the zoning laws governing your community. Your reason for doing this is that some zoning regulations prohibit home businesses in a community.

6) Do a few free cleaning jobs.

Well you’re not actually doing them for free. You’re doing them in exchange for references (these add to your credibility for future paying clients and are invaluable). You can offer these free cleaning jobs to friends, non profit organizations in your communities etc.

7) Get your first paying client then get another and another and another and so on.

Tell everyone you know that you’ve started a cleaning business and place ads in the local newspapers. In the beginning you need to spend most of your time and money getting paying clients. However, the more clients you get the less time and money you spend on marketing and more time you spend on cleaning and making your clients happy.

This is just the beginning. Once you start making money take a house cleaning business course to help you better manage your business in terms of growth, accounting, taxes, insurance better marketing strategies and more.

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. fayolap@yahoo.com

The House Cleaning Business Startup Manual – Part III

Advertising

Spread the word. Let friends and family know that you have started your own home cleaning business. Ask them to spread the word at work and wherever they go. Personal referrals can help at this level to get the first customers. Serve the first customers as good as you can. These customers can be the make or break foundation. If you treat them like king they might refer you to their friends. Word of mouth is the most successful form of advertising for small businesses of that kind. “Word of mouth” can carry your business further and also help to cut down on marketing expenses.

Business Referral Program: I already mentioned the “word of mouth” advertising. Taking this a step further can really help your business to take off. Implement a referral program. Pay customers if they refer new customers to you. This can be in form of cash or free house cleaning services

Start advertising in local newspapers: Concentrate on the smaller local community newspapers and less on the large metro area newspapers. Pricing will be much more affordable. A local news paper in the area where I live gets distributed to about 75,000 residential customers (not households). A business card sized ad in a reasonable location costs around $95.00 per week. You can also just work with classified ads. These ads run anywhere from $10.00 per week to around $45.00 per week. If you can – don’t choose the weekly run, but go for a monthly or quarterly deal. Don’t try to put too much information into a classified ad. Keep it short, but easy to understand. Example: “Affordable house cleaning services. No job too small. Free estimates. (123)-555-1234”

Magnetic Signs or decals for your Vehicle: If you drive a decent looking vehicle use it for advertising. If you drive an old, rusty looking piece of the 80’s – skip to the next section. Car advertising can be very effective if you follow some basic rules. It has to look professional. The message has to be short and easy to understand. Do not drive like a maniac when having advertising for your business on your car. Magnetic signs can be purchased for around $75.00. Decals are available starting at around $25.00. Look at other cars that carry an advertising message to get ideas of what to do.

Flyers: You could print nice looking flyers on your home computer, but I recommend to rather spending a little money on professional printing. Design a flyer first. Then talk to local print shops for pricing. You can also check out Internet printers like http://www.gotprint.com. 1,000 (color print) flyers at Gotprint.com will set you back around $125.00 + shipping. Try to beat that with your home computer. Paper, ink, time, and wear and tear will cost you 2 or 3 times as much. How to distribute the flyers? Start with hanging flyers on bulletin boards in supermarkets and coin laundries. Ask store owners in your area if they are willing to show the flyer in their store somewhere (if appropriate).

Do not put flyers on car windows at local groceries stores and businesses. You might violate local laws or property owner’s permissions. Rather spend a morning in large residential areas and walk from door to door and place the flyers at the front door (bring plenty of scotch tape). You can even go a step further and ring door bells and drop of flyers in person and mention that you are expanding your services to that area to see if people are interested. DO NOT put flyers into mailboxes – that is against federal law.

Have you ever seen those advertisement door hangers? Pre-printed door hangers are pretty much an extension of hanging flyers at front doors. They are already shaped with an opening for the doorknob so that they can easily be put on a doorknob when walking by. Scan the Internet for best pricing or talk to local print shops. We do not endorse a specific shop, but we have seen prices for about 5,000 door hangers for $189.00.

Business Cards: Business cards can be a very effective marketing tool. Check out different websites on the Internet. Often these websites (like Vistaprint.com or Gotprint.com) have online tools to design your business cards on their website. Always carry business cards with you and use them frequently to market your business. Keep in mind – it is a little more cumbersome reaching a large group of people with business cards compared to using flyers.

Internet: Get a good domain name and have a website build for you. More and more people search for service providers online. It starts when being in need of handymen and does not end with finding a reliable house cleaning service. A website and an email address also leave a good impression on your business cards. Statistics show that a lot of working women shop for services around their house online while at work. Purchase an online listing in your local yellow pages. The Yellow Pages are still a great way of advertising your business. The online version on the Internet is gaining more popularity compared to the print version and a listing online will help you to get more customers.

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