How to Do Digital Marketing for Local Business

Local marketing can work for any online business whether you really are only local to the place you want to market to or whether you’re a global business.

Start a Local Niche Group on Facebook

The remarkable thing about Facebook is that you can create as many groups as you want to. You can create them for different locations so that you can learn more about your audience in those local areas. Doing this will give you an inside into their thoughts and problems that you can use everywhere.

Add Your Business to Local Directories

One thing you must be careful about is that many directories don’t let you have more than one listing per phone number. You can get more numbers via some of the online services like Google Voice and others.

Contribute Content to Local News Outlets

Locally there are magazines, newspapers, TV shows, radio shows and more that you can be interviewed on, submit content to, and more. Give them a reason to want to feature your story, and you’ll soon become a local celebrity.

Host a Local Contest

You can kick things off by hosting an online contest for your audience who live in specific locations only. Choose a contest that causes buzz. For example, get participants to make a video that can be easily shared.

Optimize Your Site for Local Search

This won’t cost you much at all. Set up your site, or at least a page on your site with local search terms. Don’t keyword stuff, think about the words and the content you put on that page before doing it. You want visitors to feel special when they visit.

Be Easily Accessible

If you want to be trusted by local people, you need to communicate with them. You need to allow them to email you and contact you easily. Don’t hide any of your contact information and make sure they can do it easily.

Get More Reviews

Set up a system that enables you to get more reviews. Set up your autoresponder to automatically ask for reviews after your customer has had enough time to experience results.

Create More Locally Focused Content

When you are focusing on a location consider creating more locally focused content. You may have to get creative doing it, but adding local events, and other related information to your content will help.

Create an Influencer Marketing Campaign

One fast way to break into any local market is to find local influencers to mention your name or product. You can often work with multiple influencers at the same time too.

Digital Marketing Planning Process For Beginners

This article centres around formulating a digital marketing strategy and implementing a digital marketing plan for a business.

In this digital age, businesses cannot afford not to have a digital marketing plan has technology is increasingly influencing our business and social lives. As a matter of fact, a business without a digital marketing plan is a business planning to fail.

Quite frankly, some business owners are still struggling to understand the need to have a digital marketing plan for their business. Though, the case is quite different for other business owners who already have a digital marketing strategy, but are unhappy and frustrated with the results, of which fall far short of their expectations.

Digital Marketing Planning Process

Whether you have developed a digital marketing plan that is currently active or you have developed a digital marketing plan that is not yet active or you are in the process of developing a digital marketing plan for your business, Follow the process outlined below to help your business grow and succeed online. This process has proven very successful for so many businesses. Having said that, it is very important that the process is followed judiciously in other to get positive results.

You are just a sentence away from growing your business successfully online.

Establish A Web presence

Having a website, a blog or social media page, or listing your business on local business directory websites are some of the ways you can establish a web presence. These days businesses take advantage of these channels to boost their web presence. Without a doubt, it is highly recommended having these digital marketing assets in your arsenal to increase your search visibility. You want to make sure that you utilise every channel possible to boost your online presence. The more your business is established online, the better.

Domain name registration

When choosing a domain name for your business, you want to make sure that your domain name contains keywords relevant to your niche and city, not just your business name. For example, you offer plumbing services in Toronto, the ideal domain name should be abcplumbingservicestoronto.com.

Content Creation

After choosing your domain name, the next step is to develop great contents for your website, contents that would attract qualified leads (prospects that would end up converting), the ideal thing to do in other to develop great contents is to first conduct a research on niche keywords and include these keywords throughout your text, especially in the headings/subheadings, title and meta description on your web pages. Also, it’s a good practice to add the location of your business in the areas mentioned above. Bear in mind, it takes quite some time to rank for your niche keywords – It not as simple as ABC. It’s a clever idea to hire a content developer if you don’t have the technical expertise to create engaging contents –

Content is king!

Optimising your Website

As soon as you have your content ready, the next thing you want to do is hire a professional website developer who is also skilled in (on-page and off-page search engine optimisation SEO), to develop a user and mobile friendly high converting website for your business. Notice how I laid emphasis on “user” and mobile friendly” – You want to make sure that your website has a good user experience, it is said that humans have a short attention span of about seven seconds, in other words you have seven seconds to grab the attention of your website visitors. That being said, It is cheaper to hire a professional website developer with SEO skills than separately hiring a website developer and SEO specialist. If you want to rank on search engine result pages (SERPs), then ensure that your website is fully optimised (on-page and off-page) for search engines A fully optimised website has a 90% possibility of showing up on SERPs.

What is on page and off page SEO? In a lay man’s terminology, on-page SEO is when a website understands and speaks the language of search algorithm and off page SEO Is when other websites send signals (by a way of votes) to search engines that your website has credibility. As soon as your other websites starts sending positive signals to search engines about your website, Chances are your website will show up on SERPs.

Check the performance of your website online and your website SEO when your website is ready to go live, there are free tools online you can use to check the performance of your website as well as SEO. Ensure that you follow up and resolve any issues with your website, especially issues like: loading time of your landing pages, browser caching issues, heading, alt-tags etc. I cannot emphasise enough the importance of having your website fully optimised for search engines.

Link Building

You have chosen a proper domain, created a highly converting website with great contents and your website is fully optimised, at this point, you should start building links. Link building is a technique used in (off page SEO). It is a process whereby you get external web pages with authority, link to your webpages. The following are some of the ways you can build links: submit your website to business directory websites (citations), create social media accounts and distributing content across social media platforms and other across other websites with high authority, optimise press releases, social bookmarking etc. These efforts are geared towards acquiring “link juice”, which increases your website authority (assuming the links are quality backlinks). Outreach (link building) is quite a daunting task. You are better off assigning the task to your website developer, except you are comfortable doing it yourself. Furthermore, list your business on Google my business and Bing places for business and ensure it is optimised.

Search Engine and Social Media Marketing

At this stage, creating a Pay Per Click (PPC) campaign on Google AdWords and Facebook is certainly a clever way to strengthen your online marketing campaigns. It is essential to explore means to drive quality traffic to your website, this would help to improve your ranking on search engines (if done properly). You can start with as little as $50 advertising budget per month if you are on a tight budget. Trust me, it worth your every penny, because as you drive quality traffic to your website for your “focus keywords”, your keywords quality score improves, and if done consistently, chances are your webpages will rank high on search engines. Anyway, creating an ad is one aspect of it, optimising the ad copy is another aspect which is very crucial. You want to make sure that your focus keywords are relevant to their target webpages. If your focus keywords are not relevant to the target webpages, search engines i.e. Google would dock your website as a result. Simply put, avoid attracting visitors that would end up bouncing from your website, hence why it is necessary to create relevant ads. I can’t stress enough the importance of creating relevant ads. Furthermore, utilise social media platforms to promote your business. Create an ad on Facebook to promote your business webpages. The amount of time people spend on social media platforms these days is overwhelming, hence why you need to utilise this medium as an opportunity to grow your business.

Google Search Console

Sign in to Google search console and get familiar with the basics. Follow the instruction on how to improve your search presence. If this is too technical for you, ask your website developer or digital marketing specialist to assist you in setting it up. This tool will not only give you insights in regards to your site’s performance, but will also guide you through on how to resolve any issue that would affect the performance of your website.

Google Analytics

Sign in to Google analytics and follow the set-up process. This tool would help you track important metrics such as conversion, customer engagement, page views etc. You can monitor the effectiveness of your online marketing campaigns, contents on your websites and user experience with this tool. Basically, you want to know which areas you need to improve on, once you identify the areas, you can apply a solution.

Closing Thoughts

Don’t be overwhelmed by the process outlined above, remember Rome was not built in a day. Begin now, apply this result-driven digital marketing plan to your business, be consistent and follow the process judiciously – I guarantee your business will grow and succeed online.

All the best!

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

3 Things You Should Do To Be Successful In Digital Marketing

According to the latest research report, businesses will spend over $77.4 billion on digital marketing. As a small company, you don’t have much money to hire a high-flying digital marketing company to market your business-you have to do the work yourself. To stay ahead in the game you need to do a number of things:

Focus on both social media and search engines

The easiest way of advertising your business online is using Google Ads. Most of the people go for search engine advertising but you shouldn’t limit yourself to it. You should also try and take advantage of social media. When creating a social media advertising campaign, target customers within your city or community where your store is located. This is to avoid spending unnecessary amounts of money. Doing so also increases the conversion rates. To do this, you should include keywords that are specific to your business. It’s also highly recommended that you include your business address.

Pump up the ranking of your site

While Google Ads provide you with almost instant results as once you use the right keywords and ad text you start driving traffic to your site instantly, you shouldn’t forget about your site. Daily, you should focus on improving the ranking of your site. In addition to adding high-quality content, you should also aim at getting as many high-quality links as possible.

The easiest way of building high-quality links is creating high quality, shareable content. The most effective form of content that has been used for years is infographics. Once people share the infographics on their site, you get high quality backlinks that pump up your ranking.

Focus on mobile

Studies show that 80% of internet users use their mobile phones. Since you will be advertising your business over the internet, you should pay a lot of emphasis on mobile phones. The first thing that you should do is ensure that the design of your website is mobile friendly. In addition to this ensuring that your users have a great experience, it also aids in increasing the ranking of your site. You should also create apps, features, and functions that will help your users to have a great experience.

Conclusion

These are the things that you need to do to be successful in digital marketing. To give your customers what they want you should first take your time to research and understand them. Understand what they like and how they like the Adverts delivered.

How To Choose The Best Digital Marketing Agency For Your Business?

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

– Web design and development

– Search engine optimization and marketing

– Mobile marketing

– Email marketing

– Social media marketing

– Online advertisement

– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

Digital Marketing Strategy

With new Search Engine Guidelines and Rules, 2013 poses a great opportunity for businesses to strengthen their online presence dramatically. Since July 2013, the old SEO rules do not apply in the same way. Now is your best time to commit to a digital marketing plan that will work for your business. With Google allowing its Hummingbird to spread its wings, companies using good marketing tactics will reap the rewards in time. Below is a list of key factors for all companies to integrate into their online list of things to do. You should also keep a list of sites, emails and passwords used for everything you do. Trust me, when you get to a certain level, you will be glad to have the list. You should also keep track of results for each aspect of marketing. Something simple to be able to check for improvements on a monthly basis, and check on your return on time invested.

1. Onsite Optimisation & Keyword Research

Make sure your website is well designed. A nice mix of headers, text and images are required to comply with SEO thinking. Aim for about 300 words in the copy of the text, make sure headings are tagged as H1, and all images are named correctly. This will all help the search engines associate your site with what people are searching for. With access to the code of your site, create a site map, create accounts for both Google and Bing webmaster tools and submit your site to both directories with the sitemap.

Then focus on how your site appears in search engines. Use a Digital SWOT analysis of your business, and focus on relevant Keyword Generation, Meta Tag creation, Title Tag Creation and Home Page Re-invention to maximise your visibility for your potential customers.

This first step will improve your results instantly. You will see a great return on the investment within a couple of short months.

2. Offsite Optimisation, Links & Backlinks

Offsite works are an equally important part of a strong digital marketing campaign. The focus of offsite optimisation is to have the internet point and look at you. Aim to connect your website to high ranking existing websites. Google Rank of 5 or above and High Alexa traffic ranks are what to look for. Avoid sites that have more ads on the pages than content.

Social Media Basics: Include in your plan to create business profile pages on the 5 most visited social sites: Facebook, Twitter, LinkedIn, Google+ and Pinterest. Each business page should have links to your website, and links from your website to these pages in return. Each page should be set up with content about your business, text and images, contact details and opening hours. You should also invest time in relevant pages/links/circles etc to get you going with followers and supporters.

Social Media Extras: In addition to the top 5 sites, you can also choose extra social media sites to be a part of, which will really set you apart from the competition. The best of the rest: includes Tumblr, Stumbleupon, Foursquare, Squidoo and Instagram.

Depending on the level of involvement with social media, you may need professional assistance keeping on top of them all. Ideally, each social media avenue needs 45 minutes to 1 hour per week, to update with fresh content, and to network out across the platforms, getting new followers, likes and links.

Backlink Strategy: It is important these days to focus on quality, rather than quantity when it comes to backlinks. Depending on your business, different links will work for some and not for others. An important start is to get listed will local directories and also focus on your competitors links. Search for ‘free online directories’ in Google, and a list of website submission directories should appear to you. Take some time to fill them in and submit. Bear in mind, some take longer than others to be processed, so keep a list of what has been accepted and what is still being processed. Some directories offer paid features. These can be good features, but make sure to do some homework and use the best value option for an appropriate return on investment. I have come across cases where 1 directory in particular gives free website business links, and offers minimal paid services to promote your social media, and a full package including a homepage with SEO features on their sites for less money in a year than it costs to rent a domain and hosting package combined. It also helps you by association to use their existing ranking to your benefit for your keywords. You can go even further and also seek out like minded businesses, suppliers, agents, users etc that your business deals with on a daily basis, and start a dialogue to each promote each other’s websites through a backlink. In this case, there is strength in numbers, and a credible link will serve you both well.

3. Video:

The next best way to promote your business is to create a video to highlight your products and offerings. The availability and popularity of sites like YouTube and Vimeo make it a must have to be involved in. Get a 2 -3 minute video created on your behalf, load it to YouTube and embed it into your site is the best place to start. While publishing videos may not directly earn money, clever businesses use video marketing as a tactic to improve consumer engagement, click-through, and traffic. They also help to bring in search traffic since the major search engines started ranking videos in their results pages. Including video in emails increases open rates by 5.6% and click-through-rates by 96.38% when compared to standard email marketing. Videos have a 50 times better chance of ranking within the first page Google for their respective keywords. They also increase traffic for businesses when they are shared. There is always opportunity to go viral.

4. Mobile Sites And Apps:

Typically, most websites are made between 900 & 1000 pixels wide. No surprise, but they are designed to be viewed on computer screens. Smartphone’s usually want to view sites around the 350 pixels area. If you don’t have a responsive design to accommodate the screen size the site is being viewed on, it will look awful, and the viewer will move on. Test your site by clicking here. An App or a Mobile site are a fantastic way of getting your existing website to this generation of how the internet is seen – the mobile phone. Apps are very cool, but can be expensive to produce. The app marketplace is growing, and creating involves a full re contenting of your existing website. Apps vary in size, cost and function. A mobile version of your site and mobile technology such as SMS and QR Codes can reach the same market. Using directory sites, your mobile site will be found easy and be more usable for the end user, your client. Using the same code as your website, a single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Mobile website URLs are easily integrated within other mobile technologies.

5. Fresh Quality Content and Blogging:

Write, write and write. Increasingly, search engines place a lot of faith in any new movement they can track. Creating and adding fresh content to your existing site qualifies as this. When the bots and spiders visit your site, if there is new content to report, the search engines will take this as a positive. If you run a site as a blog, of course with new posts you are adding fresh content. It is assumed that the content and quality of the blogs is in your own hands. Remember to write both original and quality material. Do not copy and paste someone else’s work just for the sake of having something new to publish. That undermines the legitimate process. If you like what someone else has done, like it and give them a public share and credibility. If you cannot write enough fresh material, you can seek out guest authors, who will gladly write for you in exchange for credit. If you run a business site, and have no interest in inserting a blog for content, a few points to look out for on your site are simple things to correct. Make sure you have a copyright someone where on the home page. Make sure the dates and years are correct. New customers are more likely to use business websites when it is clear that the sites are being maintained and have the current years listed in their copyright. Get into the habit of checking your own website frequently, searching for any aspects of the content that could be updated. At the very least, integrate a Facebook or twitter sharable links and an email link if possible. This will help you get your content shared across the web without you having to do it. Other visitors will do it for you if they like what they see.

Importance of Keyword Research in Digital Marketing

Keyword research is the first and for most step towards Digital Marketing. Keyword research is the process of researching and choosing words and phrases that users will search for, that directly relate to your business, product or services. Keywords research helps your viewers to search and find you through the common words. One must keep in mind that your keywords must stand out. Whatever you search online the user as well as the search engine depends on keywords to find the result. The right keyword can fetch high rank for your website. If you’re using the wrong keywords on your website you tend to attract the wrong viewers to your website, this will hamper the reputation or ranking of the website as the viewers will not find what they are exactly looking for and in the end this will hamper the ranking of your website. Until you know what words and phrases are most important for your website you cannot go ahead with the keyword research, for this the most important thing to do is to understand the nature of your business and accordingly find the keywords. If the wrong set of keywords is chosen for your website and you optimize for keywords that don’t directly relate to your business and its offerings, you may very well get traffic to your site but this traffic will be unqualified one.

One must follow certain steps while doing a keyword research:

Step 1- Selecting the Keywords

One must come up with list of ideas of words or phrase by speaking with your business owner or with the one who you are working about the list of keywords keeping in mind their business nature.

Step 2- Competitors.

This may give a clear idea of what your competitors are doing and what trend exists in the market as on that day. Search for all your competitors who are selling the same product or service and begin to take up the words and phrases they are targeting. By checking the website of our competitors will help you to get more information and description where they may provide you with hints on keywords they are targeting.

Step 3- Use keyword planner tool.

Keyword planner helps one to understand the searches that take place and the competition of the selected word. One can easily understand the competition and accordingly fix their Primary, Secondary and Tertiary Keywords.

Step 4- Use Google Trends

This tool will help you to see the worldwide or country wise searches of the word you are looking for. This tool will show the result in the form of graph which makes easy to analyse the result. By this tool one can fix their Primary, Secondary and Tertiary Keywords.

Step 5- Define your list

After analyzing the Keywords, one has a huge list of keywords and from this research. Try to look not to take more than 10-15 keywords.

Step 6- Selection of words

From the data received try to pick out Primary Keyword (most popular search), Secondary Keyword (second most popular search) and Tertiary Keyword (third most popular search). Accordingly one can make his or her title, description and Meta description.

Keyword research really boosts up the title search of your business. A catchy title with well researches keywords can help your website to rank.

4 Points to Consider When Understanding the Role of a Digital Agency in Business Success

According to some studies the internet has been used by people to learn about available products. There is a continuous increase of online advertising that comes along with the increase in the number of internet users. Because of this, businessmen should be able to guard their website’s quality ensuring that it is appealing to internet users. That is why web designers today are truly in demand. However, previously not everyone knew about the existence of a digital agency. The significance of this agency is progressing being recognized as a significant mechanism for excellent and proper sales and advertising.

What is a Digital Marketing Agency For?

This form of agency basically designs a website ensuring is appeal to attract genuine visits. It is imperative for the designer to make use of the right keywords and design. He needs to have an understanding of the business, products and its use. He is expected to create a layout and design the site. For future expansions, the agency must have enough provisions. A digital agency serves as the web designer, online marketer and web developer.

The Agency Works with Search Engines

Without a digital agency, there is a need for advertisers to separately work with three separate agencies for web designing, web developing and online marketing purposes. While dealing with these agencies, it is likely for the manager to lose thread and end up with the unexpected result. However, with the help of a digital agency, the job of the manager is made easier as he only has to coordinate with a single agency.

It Pays to Work with a Reputable Agency

It is imperative for advertisers to work with an agency that will not let them down or rush the project and provide less quality results. The agency is expected to provide the highest quality of online services and it should make itself available for possible future changes. Advertisers must be advised about how to make use of effective keywords. Before hiring a digital agency, the business owners must conduct research first and learn about the agency and its background. He should be able to know that the agency he is about to hire is known for delivering services at the right time.

Appoint a Digital Agency or Not?

Definitely, it is a smart move to appoint the agency. However, this will depend on the business’ size. For a fairly huge business, it is not right to appoint such agency as this will minimize the business’ overall costs. The reason for this is that the digital agency will eliminate the need for a company to employ a web designer, online marketer or web developer.

Digital Magazines: A New Way to Grow Your Business Presence

Today the Internet has changed not only how people access & use the information but also their routine. The number of options when it comes to data sources has significantly multiplied over the last few years and most of them are only a click away. The type of customer that used to be loyal to only one or two information channels has today been replaced by an enthusiastic, demanding and more updated reader expecting to get the latest information quickly.

Digital magazine delivers several advantages, your content can be assembled into publications that can;

Be Auto-update making sure the latest and most updated content is instantly available

Be Built in seconds

Be published everywhere

Be where your audience is present

Encourage a better user engagement

Enjoy a higher click through efficiency

Extract value of archived content

Improved advertising opportunities

Native Apps

Turn your readers into distributors/ editors

Introducing a digital magazine can benefit your business in several ways. They make a significant impact in your content distribution and other marketing plans on your content and the provisions of online traffic to your business.

The 6 benefits of digital magazines for your business are-

Global Audience Reach

With digital publishing, you get the benefit of reaching more readers beyond regional boundaries. It has become an influential way of retaining the interests of readers and maintains loyalty even when readers have shifted somewhere else. Readers can have access to the digital edition of the magazine.

Quick Publishing and Distribution

This type of publications helps in reaching and engaging more audiences in a short time. According to a survey, approx. 58 percent of digital magazine readers study their edition at the same day they get it.

Reduces Revenue Loss From Unsold Inventory

This publishing allows you to sell your latest issue copies without having the logistics and expense associated with unsold copies.

Better Awareness of Your Readers

For better customer satisfaction it’s very important to have a two way communication. With the assistance of e-publishing software, publishers can easily track how a reader is engaging with a digital magazine based on tracing every click. Tracked information can act like a captured data that can be used in identifying most chosen topics by the readers, and thus gives publishers the opportunity to proactively improve future publications to meet the reader’s interests.

Measure Advertising Goals

With the advancement in technologies of ad-management and ad-serving, now it’s possible to know how many readers actually clicked on the hotlink given in the advertisement. There is even flexibility to add rich media into content using sound, video and interactive links, offering the reader an experience to watch a commercial and read more about the advertiser online, simultaneously, without opening a separate window and look for the advertiser or the product. According to a survey, approx. 73 percent of people reading online journals are likely to pay attention to the ads, by either reading the content or tapping on them.

Flexibility for Magazine Content

Often, one of the limitations that publishers have to work around is an inflexible layout of content, which is usually prolonged by the total number of pages fixed for a magazine. While in e-magazines, number of content pages can be increased without reducing the text to properly fit in the expected format or changing the layout. Also, there is no extra cost for printing or paper by including more pages to the online journals.

In today’s digitally driven society, more and more people are using smartphones, tablets or other mobile devices. That’s why it’s important for businesses to adopt new changes and technologies to continue to succeed and exploit the ever-growing online world and the several benefits that it entails.

How to Trade Cryptocurrencies – The Basics of Investing in Digital Currencies

Whether it’s the idea of cryptocurrencies itself or diversification of their portfolio, people from all walks of life are investing in digital currencies. If you’re new to the concept and wondering what’s going on, here are some basic concepts and considerations for investment in cryptocurrencies.

What cryptocurrencies are available and how do I buy them?

With a market cap of about $278 billion, Bitcoin is the most established cryptocurrency. Ethereum is second with a market cap of over $74 billion. Besides these two currencies, there are a number of other options as well, including Ripple ($28B), Litecoin ($17B) and MIOTA ($13B).

Being first to market, there are a lot of exchanges for Bitcoin trade all over the world. BitStamp and Coinbase are two well-known US-based exchanges. Bitcoin.de is an established European exchange. If you are interested in trading other digital currencies along with Bitcoin, then a crypto marketplace is where you will find all the digital currencies in one place. Here is a list of exchanges according to their 24-hour trade volume.

What options do I have to store my money?

Another important consideration is storage of the coins. One option, of course, is to store it on the exchange where you buy them. However, you will have to be careful in selecting the exchange. The popularity of digital currencies has resulted in many new, unknown exchanges popping up everywhere. Take the time to do your due diligence so you can avoid the scammers.

Another option you have with cryptocurrencies is that you can store them yourself. One of the safest options for storing your investment is hardware wallets. Companies like Ledger allow you store Bitcoins and several other digital currencies as well.

What’s the market like and how can I learn more about it?

The cryptocurrency market fluctuates a lot. The volatile nature of the market makes it more suited for a long-term play.

There are many established news sites that report on digital currencies, including Coindesk, Business Insider, Coin Telegraph, and Cryptocoin News. Besides these sites, there are also many Twitter accounts that tweet about digital currencies, including @BitcoinRTs and @AltCoinCalendar.

Digital currencies aim to disrupt the traditional currency and commodity market. While these currencies still have a long way to go, the success of Bitcoins and Ethereum have proven that there is genuine interest in the concept. Understanding the basics of cryptocurrency investment will help you go in the right direction.

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