Developing an Integrated Business Plan

A Business Plan is a document that includes the qualification and characteristics of the business of an organization, its way of operating, the development of its strategies, its action plans to secure a market share, methods of financing for its investments, and the projections for expenses, revenues and financial results. The goal of the Business Plan is to provide the company’s managers with guidance to create a significant value to the customers and meet the relevant needs such customers are willing to pay for, in addition to providing a potential significant profit to investors, thus meeting the company’s cost-benefit expectations. This document must contain the following sections while observing the subsequent questions:

1. The Venture: Brief description of the business, its location and scope;

2. Description of the Business: What business is to be established? What products or services are to be offered? What is the target market and its size? What is the best way to offer the products to the market? What are the critical success factors for the business? What are the possibilities of growth of the market under study? What are the positive and negative points of the business?

3. The Market: What is the big market and the best segment status to compete? What is the size of the segment and its growth possibilities? What is the geographical distribution of the market? What are the seasonal fluctuations for demands? What is the estimated value and the location of the business? Highlight the positive and negative points of this market.

4. The Competition: What are the direct competitors to the business? What other substitute businesses or products will compete with the product? What is the size of competitors? What analysis can be drawn about the competitors? What is the company’s price strategy? What is the distribution strategy? What is the technical assistance strategy for the company’s products or services? What is the quality concept for the product? What selling methods are to be applied? What the means available for publicizing the products or services?

5. Description of the Venture’s Product: What is the technology used in the product? What is its current development stage? What function and application does the product have? What innovative solutions can be used to serve the market? What are the regulations and technical standards governing the product? What analysis can be drawn on the relation between the product and the environment?

6. Price: What is the price competitiveness? What is the price strategy to be used? (in this case, study the prices that exist in the domestic market and the price of the similar imported products). What margins are appropriate to work with?

7. Suppliers: Where are the suppliers located? What inputs are imported? How to obtain the necessary inputs for the product? What are the delivery times for the inputs and the minimum quantities required for the product?

8. Productive Process: What is the flow of the productive process? – present an example of the process core, what is the planned number of employees? What will the installations of the business be like?

9. Marketing / Commercial Plan: What are the potential customers and their locations? What is the best way to attract the customers? What will the sales channels for the product be? How will the sales promotions be conducted? What are the best suppliers of inputs? How much should be invested in advertising? How will the distribution system for the products, and the technical assistance thereof, be operated? Who are the opinion makers for the product? What is the potential and sales estimate for each the product?

10. Costs: Cost estimates shall be generated for those inputs directly involved in the production of the asset – fixed costs and overhead, as well as the level of reliability of forecasts for the critical costs of the venture.

11. Investments: What is the infrastructure required to be obtained for the business to operate?

12. Organizational Aspects: What are the skills and knowledge of each partner, director and employees of the company? What organizational structures will support the venture?

13. Financial Plan: What is the sales volume required to obtain profits? What are the financial sources for the company? What is the shareholding of the organization? Present a cash flow spreadsheet for the first 10 quarters (in BRL) and NPV for the venture.

14. Partners: What are the possibilities for establishing partnerships for the venture?

15. Entrepreneurs: What are the motivations for creating this venture? What is the experience of the entrepreneurs? What are the main barriers and threats to the venture?

16. Venture Phases: What is the time required for developing each phase of the venture: Implementation, Growth, and Consolidation?

How To Evaluate A Business Idea For Developing An Enterprise

Why Do You Need A Business Plan?

Planning is a process that never ends for all businesses. It is extremely important in the early stages of any venture when the entrepreneur will need to prepare a preliminary business plan.

There are different types of plans that may be part of any business operation. These include but not limited to Financial plans, Marketing plan, Human Resource plan, Production plans, Sales plans etc. Plans may be short term or long term or may be strategic or operational. Whatever the type of plan or the function, plans have one important purpose; to provide guidance and structure to management in a rapidly changing market environment.

A business plan on the other hand is a written document prepared by the entrepreneur that describes all the relevant external and internal elements involved in starting a new venture. It is often an integration of functional plans such as marketing, finance, manufacturing and human resources. It also addresses both short term and long term decision making for the first three years of operation. Thus, the business plan, or road map, answers the strategic questions of where am I now? Where am I going? And how will I get there? Potential investors, suppliers and even customers will request or require a business plan.

How I Prepared My Preliminary Project Proposal

In my case, I followed the following break downs keeping each section as brief as possible.

1. Background: in this section, I established the context of the project by giving an account of the problem it is trying to address.

2. State of the art: I gave an overview of existing and emerging technology in the field, including an account of rival technologies and a comparison of the advantages and disadvantages of the various options.

3. Proposal: I wrote an overview of the proposed project and the approach, i.e. the activities which I will be undertaken to achieve the project objectives. Clearly establish the research element or novelty component in the proposal.

4. Consortium: an overview of the proposed manpower and establish the required ability to carry out the project successfully (e.g. skills, competencies, etc.)

5. Objectives and Deliverables: Identify (1) the objectives and (2) the deliverables of the proposed project.

6. Competitiveness: if applicable, establish the competitiveness or advantages of the proposed solution compared to other solutions, whether these already exist or are still being researched.

7. Cost: give an overview of the project cost (including start-up cost and working capital requirements).

8. Impact: this section should include:

i. Markets and Uses: identify possible uses and markets for the deliverables of the project.

ii. Benefits and Beneficiaries: identify the beneficiaries of the project’s results (e.g. the project participants, the general public, third parties) and the manner in which they will benefit.

iii. Roadmap: give an indication regarding what further steps, effort, costs and timeframes are necessary before tangible benefits can be realized from the deliverables or results of the project (unless these are realized within the lifetime of the project).

iv. Spillover Benefits: identify any secondary benefits of the project (e.g. facilitating participation in funding programmes, improving Malta’s ranking, strengthening Malta’s reputation in a particular area, etc.)

Preparing a Detailed Business Plan

Stages of writing a business plan are: After deciding to go into business, before starting the business and when updating is required.

Business plans can be written for retail business, wholesale business, service business, manufacturing and any other type of business.

A business plan is written by doing the following:

Identifying all the questions that could be asked about the business.

Determining what further information needs to be gathered to answer all the questions.

Obtaining all the necessary information.

Comparing various alternatives

Making a decision on each question.

A business plan should:

Have a good appearance

Provide an index

Provide a summary

Number each copy

Be signed to show who is submitting it.

Depend on the nature of the business.

A business plan should be organized to carry a cover page, table of contents, executive summary, business description, Marketing plan, organizational plan, operational plan, financial plan and appendices.

Outline of a typical business plan is as below;

1. Title: Feasibility study Report on______________________

Commissioned by_________________________

2. Project consultants

3. Table of contents:

Executive Summary

The Report

Project Background

Objective of study

Project description and

Loan advancement

Promoter

Location

Market and marketing plan

Potential customers

Competition

Pricing

Sales Tactics

Advertising and Promotion

Distribution.

Technical Feasibility and management plan:

Factory

Machinery

Overhead charges

Packaging materials

Raw materials Manpower and Labour costs.

Financial Projection/Feasibility:

Overview on capital requirement

Financial plan

Projected cash flow

Projected profit and loss account

Projected balance sheet

Break-even analysis

Source and application of funds

Organization Plan:

Form of ownership

Identification of partners/Principal shareholders

Authority of Principals.

Management team background

Roles and responsibilities of members of organization

Assessment of Risk:

Evaluate weakness of business

New technologies

Contingency plans.

Schedules:

12 months projected sales

12 months projected purchase

Fixed Assets and depreciation schedule

Profitability index.

Thanks for reading

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