Tips For Taking Control in a Meeting

Everyone has been to a meeting that got out of control at some point during the meeting. Regardless of when meeting control was lost, out-of-control meetings rarely accomplish anything relevant and may even result in bad attitudes and low morale among employee or volunteer participants. The primary key to controlling a meeting is for the meeting leader, chair, or facilitator to plan properly. An essential key to a successful participatory meeting is for everyone in the group to feel they have a right to voice their opinions and help bring a meeting back into control when necessary. Below are three tips to for achieving these keys.

Tip #1 – Purpose Statement

Start by planning the meeting, which means having a real purpose for holding the meeting and an action plan for the meeting process. Make sure everyone who attends understands the purpose of the meeting. To do this, send the purpose statement out to everyone when meeting invites go out. Do not invite people to the meeting who can not help you achieve the purpose. Restate the purpose at the beginning of the meeting before introductions. If a purpose was not supplied before the meeting, allow for anyone who does not feel that the purpose affects them or the group they represent to leave if they desire. Having people at the meeting who do not feel ownership in the purpose can result in them not participating in discussions or their wanting to change the meeting agenda to meet their own needs.

Tip #2 – Agenda

Once a purpose is established, it becomes easy to create an action plan. The meeting action plan is called an agenda. Make sure there is an agenda that supports the purpose. Each item on the agenda should be an action that needs to be taken in order to accomplish the meeting purpose. Once the items are listed, organize them in a logical flow. If possible, send the agenda to the participants in the meeting invite or as a reminder prior to the meeting. Review the pre-set agenda after any necessary introductions in the meeting. If an agenda was not pre-planned, take a few minutes at the beginning of the meeting to create an agenda and decide on the flow. Having time limits set on the agenda will aid the meeting in starting and stopping on-time as well. Make sure all participants agree to the proposed agenda at the beginning of the meeting as this can prevent side issues later.

Tip #3 – Issues List

The person in charge of the meeting can keep the meeting moving by using the agenda to check progress and remind the group when it needs to move on. Anyone in the meeting can use the agenda to refocus the group if someone starts to stray off subject or tries to change the order of the process. Simply remind the group that everyone agreed to the current agenda and ask if they still feel that is the route the group needs to take. Unless an emergency issue has come up, the group will typically decide to continue with the original agenda. However, be sure to record any new issues as something the group may want to review at a later time. Having an issues list lets anyone who wanted to discuss something else know they were heard and the need has been noted by the group. So people don’t feel their issues were not thought important, be sure to revisit them at the end of the meeting by reviewing the new issues to see if actions need to be assigned or if an item needs to be placed on a future meeting agenda.

The keys to controlling a meeting is to plan properly, that participants feel they have the right to participate in the meeting, and everyone should expect an action plan for the meeting. Follow these three tips to make sure meetings do not become out-of-control by stating a meeting purpose, creating and using an agenda to control the meeting flow, and keeping an issues list to prevent distraction from purpose and agenda.

Online Reputation Control – Branding, Insurance, Or Blind-Luck?

In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different options to voice viewpoints and concerns against a company. If you haven’t done it already, start understanding how to use tools to monitor social media and take proactive steps to keep your business in working order.

Your second option is to ask the simple question:

Can this happen to me?

Yep it sure can.

As a case example, I pulled a local article from Washington CEO Magazine on the Top 100 Companies to work for in 2007. I pulled some of the names off the list and did a quick query in Google. Here are some of the headlines I found on the proper names of the “Top 100 companies:

Result 7 – Zillow – Google Headline “How Good are Zillow’s Estimates?”

“Zillow came within 5% of the price in a third of the transactions studied by The Journal. It was more than 25% off target on 11% of them. In 34 of the 1,000 transactions, Zillow was off by more than 50%.”

Our view: If you are a user or an investor of Zillow, you’ve more than likely been exposed to this article and several like it. How does it make someone feel that the Wall Street Journal (considered to be one of the most respectable news sources) is saying Zillow zestimates are 50% off?

Result 6 – Comcast – Google Headline “A Comcast Technician Sleeping on My Couch” A Comcast cable technician came to replace a cable modem and fell asleep while waiting for the customer service group. As of this article it was viewed: 1,219,303 times! (At 58 seconds long, that is A LOT of bad reviews for Comcast.) It had 714 comments.

Our View: Holy smokes Batman. 1,219,303 views! I don’t know any company that wouldn’t suffer a marginal impact to marketing, sales, and customer service numbers when a million different people have watched how lackluster Comcast support is.

Result 3 – Spokane Federal Credit Union Review – Citysearch Review – “I had an account with Spokane Federal for many years and I was never really that impressed, they pretty much just took care of what I needed and nothing more, overall I would say that they met, not exceeded my expectations”

Our View: Even though Spokane Federal Credit Union has plenty of coverage, it would be easy to bump off a lack-luster review saying they are nothing but mediocre.

Result 3 – Zango – PC Hell: Zango Removal Instructions – “Zango is a entertainment site with free access to videos, music, games, and other downloads. The site is free to all users, but is paid for by advertisements. Visitors are presented with an end user license agreement that they accept before downloading any content.”

Our View: Here is a Desktop Software company that has hordes of people using Zango gaming software, and every time someone Google’s their name you get “PC Hell – Zango Removal Instructions” thrown at you. If I bought a desktop system that had them pre-installed on it, you can bet that I would remove it in a heartbeat. I don’t need some casual gaming platform slowing down my PC while I need to number crunch my data or send an important e-mail.

It doesn’t make a difference of who you are (how big, or how little), this can happen to you.

It happens to Comcast and Zillow.

It also happens to the little guys.

If you look at this problem from a strictly numbers point of view, Comcast buys it’s own keyword of “comcast” from Google so that it can keep company branding and results at the top of Google. If I were to buy that keyword, it would cost roughly $1.25 per click, and there are 5500 estimated clicks per day on it (that is a daily budget of $6000 to $8000 per day on that keyword).

If Comcast is paying only $.25 per visitor for that keyword- imagine that those 1,219,303 video views cost Comcast a minimum of $250k in lost “clicks”, not counting how many customer service problems and public relations issues it causes.

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