Entrepreneurial Thinking – Connect With Your Higher Business Potential

When you think of a successful entrepreneur your immediately think of personality traits or values that define who they are. Richard Branson is associated with fun. Anita Roddick was an environmentalist. Steve Jobs lived by simplicity. Each one of these evokes an emotional connection with what they were good at (Richard still is).

So what is an entrepreneur? What is entrepreneurship? There are many definitions, but the one that rings true to me is that of Peter Drucker

“This defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”

Does this ring true with you? Do you aspire to think like an entrepreneur?

Here are five features of entrepreneurial thinking based on my work with clients who I mentor to shift their own internal barriers to move on to create incredible change. If you are a business owner and are stuck in a rut, use these strategies to break through the chains that are holding you back:

1. Have a goal and a plan – and work on it

Make sure that your goal is as specific as you can get it. If your goal is to increase your income, be specific about how much. Decide your time frame – when you want your goal to be achieved by. Create your plan to achieve your goal and get started. Don’t procrastinate. If your plan isn’t going the way you want it, don’t give up. The secret is to have a plan. The content of the plan may change, you will make corrections as you go along, but as long as you persist on a regular basis, you will reach your goal. It may be uncomfortable at first. You may feel that you’re not making progress, but after a time things will start happening very quickly to help you reach your goal. Persistence works.

2. Get over your limiting beliefs

It’s very likely that the one thing that is stopping you from achieving what you want to do is YOU. Your attitudes and behaviours are influenced by your self-belief. Stop and listen to the voice in your head. Is it negative, telling you you’re not good enough, or that you can’t afford xyz? Where is that coming from? When you face a problem, sit down and try to write down as many reasons as you can think of (and some) on one half of a sheet of paper why you can’t. Then on the other half, write down the exact opposite. Focus on why you can. It is a really good exercise for working out what in your past or childhood influenced your mind to believe the way it does. When you’ve finished – FLIP THE SWITCH. Use positive wording. When you wake up in the morning, make your first thoughts positive ones as they will influence your mood for the rest of the day.

3. Your five best friends

Jim Rohn, a well-known entrepreneur and motivational speaker said “you are the average of the five people you spend the most time with”. Look around, who are you spending your time with? Are these people able to motivate you to achieve your goals? Can they help you on your journey? If you friends are living a mundane existence, chances are it is comfortable for you to do the same. Snap out of it. Seek out new alliances to help you get to where you want to be. Start with your goal and identify what skills and supports you’ll need. Identify five people and connect with them. One may be your mentor. One may be someone with characteristics you wish to emulate. One may be someone with the contacts and networks you need. Examine your networks. Are there new networks you can join that can open doors for you.

4. Get a mentor

As Richard Branson said, when you think about the missing link between a promising businessperson and successful one, mentoring comes to mind. On a lonely journey to discovery and success, a mentor provides a trusted arm and beacon along the way. You don’t have to be a business owner to have a mentor. You just need to have a goal and a strong desire to get there. A good mentor will guide you along the way.

5. The power of the master mind

Napoleon Hill in “Think and Grow Rich” told of the power of the master mind. Bring two or more minds together and you create “a third invisible intangible likened to a third mind (the master mind). Bring two or more people together to work on their own businesses in a mutual, trusting, tough love environment, coupled with voluntary accountability, will over time, strengthen each business. A master mind group that works well will achieve results through learning, sharing new ideas and stimulating new ideas and business models.

Put these strategies into place and watch as the world moves to make way for you and your goals.

B2B Marketers Get Customers to Tune in and Connect Through Online Social Networking

A recent survey of online marketers conducted by research firm Forrester and marketing resource MarketingProfs found that in a recession, the first marketing channel in which online marketers said that they would increase investment would be social networking. The beauty of using social networking sites for marketing is that it is cost-effective and if done well, can establish and strengthen your company brand and generate the sales you desire. 

 

Connection and engagement are the heart and soul of online social networking. Two ways to successfully achieve connection and engagement are through video sites like YouTube and through Open Identity Programs like Google Friend Connect, MySpaceID and Facebook Connect.

 

When business-to-business (B2B) buyers are looking for resources to help guide their purchases, chances are good that they are visiting sites like YouTube. Home to an increasing amount of B2B content, YouTube welcomes marketers trying to reach these potential customers.

 

According to eMarketer, which conducts market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies, more than one-half of the U.S. population now watches online video, and eMarketer predicts there will be 190 million online video viewers in the US in 2012.

 

At that point nearly nine out of 10 Internet users will be watching online video!

 

Why all this growth? Videos capture users’ attention and make your message stick. In fact, research firm MarketingSherpa reported over 98% of business technology decision makers found viral videos more memorable than other forms of marketing.

 

If you aren’t utilizing YouTube for online marketing yet, a good place to start is with a YouTube channel. You can customize your channel so that visitors can access your videos, post comments, and engage with your brand and company. Recorded webinars, product demonstrations, video case studies, industry events and advertisements are just some of the ways you can use videos to engage potential customers.

 

Another way to engage and connect is through Open Identity Programs like Google Friend Connect, MySpaceID and Facebook Connect. For marketers, these Open Identity Programs are a significant advancement in social advertising because of the cumulative power of pushing information out through connected sites.

 

For example, Facebook Connect is a new application of the Facebook Platform that allows users to integrate their Facebook data into their own site. Users can connect their Facebook profile with any partner Web site, including Amiando, CBS.com, CitySearch, CNET, CollegeHumor, Disney-ABC, Evite, Flock, Hulu, Kongregate, Loopt, Plaxo, Radar, Red Bull, Seesmic, Socialthing!, StumbleUpon, The Insider, Twitter, Uber, Vimeo and Xobni. By applying a small piece of code, Facebook Connect enables seamless integration with the Facebook platform.  A visitor logs in to a “connected” blog with their Facebook ID, which enables their profile to appear on the blog and link commenting back into their Facebook activity feed.

 

This gives your Web site a new level of dynamic social context because you are able to link your Facebook friends and publish information back into the News Feeds on Facebook.

 

In today’s business environment, it is important to take advantage of every opportunity to not only get in front of your potential customers, but to connect and engage them. Marketing through social networking sites are an excellent way to accomplish this.

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