9 Compelling Business Benefits of Gmail Cloud Computing For All Your Office Productivity Needs

Deploying Google’s Gmail for my start-up internet marketing business has allowed minimal and secure IT administration of my 8 websites (28+ email accounts). Supporting a mixed operating environment which includes Microsoft, Ubuntu and MacOS, multiple browsers, and document file formats from Microsoft Office, Open Office is made possible and easier with an in-the-cloud computing environment like Gmail.

So why would you consider cloud computing like Google Mail for your business, especially an SME (small medium enterprise)?

In a two words – security and compliance. E-mail security, web security and message compliance are the underlying benefits to solid business reasons to have your mail and office documents served through Gmail.

Compliance to Security and Retention Requirements

Whether your organization is 1 person or thousands of people in size, you are faced with accounting, legal and government regulations and standards that dictate acceptable levels of IT security and records retention for all electronic files and e-mails. Gmail can help ensure compliancy plus provide you with real business benefits in streamlining your document and email management. Deploying Google Mail is just smart business. Some benefits include:

1) Organizing and Filing (Archiving) your email the anyway you want it.

Google uses labeling as a way to file and organize your emails. You can tag an email with multiple labels. For example, an email from your accountant with tax information could be label as “Corporate Taxes”, “Accountant”, “IRS”, “Revenue Canada”. Gone is the restriction of having to choose only one file folder to which you move an email.

2) Keeping Email conversations or threads linked together.

Appearing like cascading file folders, emails on the same topic (subject) will be kept together in your inbox or to the multiple archived labels you have assigned. No searching for the email trail or thread of emails about a particular subject. They are visually represented like a group of stacked file folders.

3) A free unlimited storage repository for all your email and messages forever!

At 7 gigabytes per gmail user account and growing as of August 2008, the Google mail tagline is ‘ you’ll never need to delete another message’.

Takin’ Care of Business, instead of computer or IT Administration

Reducing the time spent on administration of your computer storage, security, backup and recovery allows you to spend more time building your business. Manage all your email accounts entirely from within one or two Gmail addresses. Once set-up, Gmail offers this low administration environment.

4) No Mail is downloaded or stored on your server, desktop, laptop or PDA. This eliminates any stress or administration angst associated with:

– searching for emails stored and scattered across multiple client devices – some emails on your PC , some on your laptop, some on your PDA

– scheduling backups of your email, contact list and documents

– recovery (and loss) of email & documents due to client device loss, failure or theft

– expanding storage capacity due to continuing email and document growth and retention

– remote or mobile access for all your email, attachments and documents

– managing, consolidating and keeping intact multiple email addresses and personalities

– off-site backup of select files for SOHO or Small Businesses

Document creation, management and simple online collaboration

5) Use Gmail online Office Suite to create, manage, store your business documents, spreadsheets and presentations. Read and write Microsoft Office formatted documents as well as all the open document variants. Securely stored at Google, eliminate HDD file storage and backup. No more MS Office licensing fees to Microsoft.

6) Store images and pictures using Picasa Web Albums. Manage your images on your PC using FREE Picasa Software – crop, adjust, special effects.

7) online chat and messaging integrated, stored and managed just like your email.

Reducing the complex e-mail security threats to your corporate data

8) Google yet again has an very intelligent SPAM filter that checks each message content and therefore does not arbitrarily blacklist the email address, just the specific email due to content. No emails are downloaded to your PC or an office application; therefore, no waste of bandwidth or risk of infected emails on your hard drive.

9) Google’s anti-virus checking is also performed away from your computer. All attachments are checked at the Google server for viruses and, if infected, flagged/moved to SPAM right away. No infected e-mail ever arrives on your computer’s hard drive.

Traditional server or computer-based email systems download ALL your email, passing it through a spam/anti-virus filter on your computer. This is a waste of bandwidth usage (downloading spam email) and, even worse, exposes you to the additional risk of having spam and virus-infested e-mails get closer to your data files on your computer hard drives?

So why you need to seriously consider using Google Mail for all your office needs?

– Complete office mobility – via any browser, access to your email, documents, images, chat

– Access anywhere, anytime through any browser

– No backups required of email, office documents or contacts

– Manage multiple user profiles and email accounts in one convenient place

– Includes Anti-Spam and Anti-virus checking away from your PC, Laptop or Server

– Gmail Free Unlimited file space

– Next to No Mail Administration.

Gmail is the perfect Mobile Office Utility for Small Medium and Enterprise businesses. Google Mail Cloud Computing environment will allow you to focus on your business operations and growth. Implementing the Gmail in-the-cloud computing model for your email security and compliance makes a whole lot of sense.

Keep your head in the clouds!

Home Computing in "The Cloud"

The trends lead me to believe the computing we do at home will soon predominately reside “in The Cloud.” This means the applications we use and rely on everyday are not on our computer at home but in an application out on the Internet and accessed by your browser.

Move Yourself To “The Cloud”

Many folks have already made the move. Here are some of the typical things others have done and what you can do to make the switch yourself:

  1. Use Google Docs as your basic productivity tools. Not only are they very effective and free tools, but they are on-line and available wherever you go (docs.google.com). You don’t need to buy Microsoft Office or even download the free Open Office at OpenOffice.org. I find that on my six year old PC, Google Docs will launch an application (e.g., Documents, Spreadsheet, GMail, etc.) in The Cloud faster than I can launch a Microsoft Office product (e.g., Word, Excel, Outlook, etc.) on my PC. Also, there is freedom in not being tied to that one PC sitting someplace where you can’t always get to it. A notebook works pretty well in this regard, but what happens when that notebook breaks or it goes missing? It kind of feels the same as when you lose your wallet or your keys. It does not feel good at all. With home computing in The Cloud, it is a problem to lose your equipment, but little of what you had been working on is lost.
  2. Use Mint.com, Quickenonline.com or other online financial tracking programs. First, they are currently free. That is one big advantage. They are not as good, in my opinion, as an installed program such as Quicken, at least not yet. However, if you are doing nothing other than wanting to track your current balances to ensure your cash flow is positive (i.e., not overspending), then these look like great tools.
  3. Use Facebook, LinkedIn or other social networking sites. These sites provide a powerful place to manage your social and professional life. This includes keeping in touch with family and friends and showing your photos, to staying networked with business associates and looking for that next big opportunity.
  4. Get your news from CNN.com, USAToday.com or get more focused news of interest from more specialized sites. For example, I pour through consumerist.com and pcmag.com for practical information I can use every day.

Access “The Cloud” From Anywhere

Because I’ve moved much of my mainstream computing to The Cloud, I find I can access it from just about any PC and from my mobile phone. Having my Cloud in my phone, which can browse the Internet, is a phenomenal tool. If the Palm Pre or the iPhone were to work with my wireless service provider, I would upgrade and give up my trusty Motorola A1200.

Use “The Cloud” But Backup Your Critical Data

Do keep backups of your data, especially data you need to access your sites on the web.

For passwords I use Password Safe which is free from sourceforge.net. This way I have all my passwords in one place. Consequently, I also have all those key sites I access in this same place. (This, I discovered, was very handy when I changed my e-mail account recently.) I backup the password file everyday to The Cloud using IDrive.com. I also do a monthly backup of the password file to a USB drive which I keep stored in a fire safe.

Be Secure In “The Cloud”

The scariest part of moving to the Cloud deals with the protection of your privacy and with security of your information. I admit this still worries me a bit. Can I really trust Google? Or how about trusting QuickenOnline.com with my financial data? We hear about data breaches every day. Some hacker broke in and stole personal information from thousands of customers. I have been notified more than once that this has happened at a company with which I do business. I have free credit monitoring right now due to a recent incident at an investment company.

I have also been called by my bank asking about charges made to my credit card. They turned out to be fraudulent and the bank removed the charges from my account. What was interesting is that I had just downloaded my most recent bank transactions into Quicken. I did not see these fraudulent charges. I immediately did another download of my bank transactions. There they were, along with transactions reversing the charges. My bank had detected and responded very quickly to these illegitimate activities.

My confidence in reasonable security in The Cloud is based upon my doing business over the Internet since the early 1990s when the Internet opened to commercial sites. The examples with my bank and with my investment company have helped reassure me that they are proactively trying to minimize the risk of loss. There is no guarantee of security. However, it is not obvious that your risk of loss is any greater in The Cloud than it is anywhere else.

“The Cloud” Is Here And Advertising Will Pay For It

I do believe that what we know as personal computing is moving into The Cloud. In the near future we will have much less reliance on a single piece of equipment loaded down with lots of pricey software, much of which we will never use.

Of course, like the broadcast media for decades, this Cloud is driven by advertising. So just as we once watched TV for free, before cable, and still listen to radio for free, it looks like we are going to a personal computing Cloud paid for by advertising. The personal computer will be needed to access The Cloud, but your software applications and information will be in The Cloud and not on your personal computer.

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