Choosing Archives - BOLLYWOOD SURKHIYAN

Make Your Career by Choosing the Right Business Analytics Course

Choosing the right career option is really a task that has to be performed with carefulness and with knowledge. If you look at the present day, then you will see that pupils are searching for the jobs after achieving degrees and academic qualifications. This is mainly of the fact that they do not have the idea of choosing the right career option. Among the various courses that have been offered in the market, you should opt for the courses that have the value in the market. These are mainly the professional courses. Here you will get to know the things that have been provided by the professional courses.

Learn the basics of being professional and professionalism

Professional and professionalism are two different things that you must get the knowledge about. In the present market scenario, all you have to do is to follow the trend. Being a professional all you have to maintain is the courtesy that you have to keep in the market. Unless that you will not be counted in the numbers whom companies are looking for. On the professionalism is the way by which you have to make the assignments done within the time period or before the time. To get the thorough knowledge of these two things all you have to do is to get admitted in the Business Analytics Course. You can do this course either regularly or through distance education.

Get the knowledge about types and forms of doing business

Business in the present day has been done in the platforms of the internet. But still, many people love to do the business in the local market. There is a huge difference in maintaining these two types of business. According to the syllabus and the pattern of the curriculum of the Business Analytics, Course students will get to learn of how to maintain these two types of business. They will also get to learn about the types of business that has been followed both in the online portals and in the local market.

The future of the course that lies ahead

Professional courses have been designed not only by the teaching faculties of the institution. The whole course model has been developed by the teaching fellows and the people associated with the industry. This new trend has been followed so that the students can get the idea of what they are learning and for which reason. It also helps the students to get the placement in the Multi-National Companies after the completion of the course. A guaranteed placement is what students look into, and this course helps them in getting placed.

The job that they are going to have in future

Every business organization follows a strategy to present their product in the market. This course will help the students to get the knowledge of the policies that have been striding the market. Not only that, but students will also get to know of the strategies that are useful for the business to make their presence more in the market than their antagonists. The renowned companies will hire students after completing this course as a business strategy expert or in the other posts that help in the running of the business smoothly.

Demand for the course in the present market scenario

As have been told earlier that this course has been designed and shaped by the professionals of the industry and the teaching faculty then it can be told without a doubt that this course has the demand in the market. Companies that have been making a mark in the industry have always look for the pupils who have the experience in maintaining and controlling the business and the types. Till date students who have completed the course are not sitting idle. It is now your turn to make it big.

Choosing the Right Business Loan For Your Company

Operating a business takes money and just about everyone has heard the expression you have to spend money to make money, but where do you get the money if you aren’t independently wealthy, or established? A business loan is the answer to most business needs. It doesn’t matter what size a business is, almost every business owner at some point has to consider a loan. A business loan can help a business get started, expand once it’s on its way and growing, or get a business through the tough spots that happen occasionally. Deciding on a business loan is a key step, but which loan is right for you and how do you decide between the many different various types?

Skip the Loan and Use Plastic

Some business owners opt for a slight variation on a business loan and choose to use credit cards to back their startup, expand on an existing business, or help their business through a tough stretch. The positive reason for using credit to fund your business is that it is often easier to get, or already existing in a personal credit card, but there are a couple of serious negatives to using this type of business financing. The first negative is that unless your existing credit line is unlimited there might not be enough funding on your credit cards. The second negative to using personal credit cards is that your personal and business cash flow is not separate. This can create havoc if you need to use your credit for important personal needs and it can have a similar effect on business funds if you suddenly have to tap into your credit for personal reasons. Lastly, the interest rate on credit cards is normally much higher than any of the various types of business loans.

A Bridge Between Credit Cards and Business Loans: Lines of Credit

A line of credit operates much the same as a credit card. You apply for a business loan line of credit and based on your qualifications you are approved for up to a certain amount. You are not charged on the loan until you actually use the money and are only charged for the amount you actually use. Another similarity between lines of credit and credit cards is the loan is often an unsecured loan meaning no assets are used to guarantee the loan such as homes, cars, the business itself. However, unlike a credit card business lines of credit have interest rates much closer to a traditional loan level.

On the downside those interest rates are usually variable like a personal credit card and go up or down over the period of the loan. Another downside to lines of credit is that like a credit card your payments will usually be only a little more than the interest rate each month.

This may seem like a plus at the start because the monthly payments are so low. The catch there is that lines of credit to not extend forever. There is almost always a set number of years for the loan amount to be available. At the end of that time (and sometimes within the last two years of the payback) money is not longer available. After that period, the payments are higher to make sure the money is completely paid back by the end of the loan.

If you have the discipline to make yourself pay more than the minimum every month in order to pay down the loan, this can be a good loan to get. It allows for times when money is tight. You can pay the minimum at those times without risking a default on your loan.

Traditional Types of Business Loans

Even if you do not have an extensive amount of credit, and if you don’t think a line of credit is right for you, all is not lost. There are many more traditional styles of business loans to choose from:

– Working Capital Loans: These loans are what most people think of when they consider getting a business loan. They come in two types, secured and unsecured. Unsecured versions of working capital loans are usually only available to those business owners with stellar credit, a sound business plan, and an established business with a proven track record. Startups are usually too risky to be granted unsecured working capital business loans. Secured working capital loans are a little easier to get although the amount of collateral needed to obtain these loans is often based on the credit of the borrower. These loans make it possible for all types of business to conduct their affairs on a day-to-day basis with available cash. Loans are commonly secured with homes, and other valuable assets.

– Accounts Receivable Loans: These are short term types of financing available when you hit a tough spot and now you have money coming in at a particular time. Your business’ records of accounts receivable act as a security for such loans. On the downside the interest rates of these short term loans are usually higher than a long term standard loan, and you can end up in a vicious circle of using your assets (receivables) before you get them and then not have money left before your next income period. This type of loan should only be considered in a select few types of cases of emergency such as the need to meet payroll, purchase inventory at a value, or other necessities.

– Business Only Loans: This type of loan is applied for using the capital and assets of the business alone and not any personal credit or credit history of the owner. It is only available to a business with a solid record of reliable income, the long-term prospect of fluid operation, and very strong business credit scores.

Other Function Specific Loans

There are times during business operation when you need a loan for a specific type of purchase such as to buy new or replace old equipment, the purchase of real estate for the business, or other dedicated needs there are loans designed to be separately available for just those times.

Getting The Loan

The best way to ensure success in getting your business loan is to be prepared. Enter your bank with a well-formulated business plan in hand and make sure your credit is up to par. If you know of any spots on your credit history, be prepared to explain them. Lenders are human too, and know that there are situations that are unavoidable but if you can prove your trouble is in the past and you are on more solid footing it will help a lot in getting the loan you desire. Letters of explanation to go along with your loan package help if there were situations such as illness, or caring for a sick loved one that caused problems in the past.

One of the things that stops most people from attempting to get a loan is fear of rejection. Knowing what to expect can alleviate that fear.

Top 10 Mistakes Entrepreneurs Make When Choosing a Business Name

In this rapidly growing economy, it is commonplace to see businesses in every nooks and crannies of the world. Sole proprietorship is having the highest number of registration. From the home-based entrepreneur to the shop owner, and then the small office consultant, people are taking advantage of the freedom enjoyed in becoming their own boss.

Billions of corporate monies are invested yearly in starting new businesses. A visit to the Lagos office of the nation’s registrar of business names buttresses this fact.

While it is true that anybody can start up a business of their own, many entrepreneurs have fallen short of the leveraging that accrues from this experience. This, to a large extent, has to do with the disadvantaged names worn by these businesses.

A business does not actually begin by formulating a business plan or opening a bank account. It starts from choosing a name. There’s more to business names than just identity. The right name is an advertising tool. If the name doesn’t describe the nature of your business, potential clients may not realize that you offer something they need.

Let’s take a look at the top 10 mistakes to avoid when choosing a business name:

1. NOT KNOWING WHAT KIND OF BUSINESS YOU ARE IN. It is surprising that some entrepreneurs choose a name with little or no indication of what type of work the organization actually does. Including a descriptive word in your business name can be useful when marketing your products or company. This may be made possible if you have identified what differentiates you from competitors. Take the following examples:

Adenix and Sons

One Love Enterprises

Just You Shop

Can you tell me what any of these companies do? No! They’re relying on customers already knowing who they are (a tricky proposition for new businesses).

2. USING A NAME THAT IS TOO LONG, DIFFICULT TO REMEMBER, SPELL OR PRONOUNCE. A good name is something that can be mentioned on radio or over the phone without explanation. People will make a quick decision based on their first impression of your business name. Put the name through a spelling test and ask others to spell it. So, choosing a name such as “Lolitoesy” is not a good one.

3. NOT SPENDING QUALITY TIME BRAINSTORMING. Business names are not “spur of the moment” creations. It is the result of possibly long days and nights of brainstorming, digging the Thesaurus for synonyms and antonyms, interrelated words and words that have some kind of relationship with the proposed business activity. The big companies even hire expensive consultants to help them choose the right name for their businesses or products.

4. PROMOTING A NAME WITHOUT TESTING AND CHECKING ITS AVAILABILITY. Once you have chosen a few names, test them out on friends and family, potential clients and everyone you know. Ask them what kind of service they feel you provide and feeling they get about the name. You’ll be surprised at how honestly they give you suggestions. Then you can proceed to check availability at the name registry nearest to you after being convinced it’s best. Don’t waste money on letter heads and complimentary cards trying out a business name already chosen by someone else.

5. CHOOSING WORDS WITH NEGATIVE OR NEUTRAL CONNOTATION. A word’s connotation can be positive, negative or neutral, depending on the emotional associations that people generally make. If you are starting a transport business for instance, you don’t want it to have a weak sounding or negative name, such as “Willow Twig Trucking” or “Kitten Transport”. You want a business name that conveys strength and reliability. A choice such as “Stone Creek Transport” would be much better. Remember: Words are powerful.

6. NAMING A BUSINESS AFTER THE FOUNDER OR ANY OTHER PERSON. It is a common tendency for a business to be named after the original founder. This approach can make customers expect the personal attention and care of the owner. Using your name, followed by the type of service works well if you have an already established reputation in your specialty. But, if you are planning to one day sell your company, a company-owner named business is less attractive.

7. NOT CONSIDERING THE FUTURE. Robert Dilenschneider wrote about a public relations person who broadened her services from just writing to media relations and had to change the name of her business from Miller’s Writing Services to Miller’s Communications. Aside brainstorming for ideas, you need foresight in choosing a name. Even if you are operating a highly-niched product, select names that would represent a broader category of your product line.

8. FAILURE TO GET THE RIGHT DOMAIN NAME FOR YOUR BUSINESS. If your business activity is almost 100% online or will do better having an online presence, you may need to consider starting your search by getting a suitable domain name for your website first. In the modern world of the internet, where people automatically turn to the web for information, it pays to have a domain name that reflects your site or business.

9. NOT AVOIDING LAWSUIT. Be unique. The best you can be trying to be someone else is second best. Avoid being a copycat. Using a name similar or identical to that of another business can get you into problems including legal issues. If you call your line of equestrian apparel “Polo Sporting Designs”, the holder of the trademark “Polo” – the giant Ralph Lauren – may slap you with a lawsuit.

10. NOT CONSULTING A BUSINESS NAMING EXPERT. While the services of lawyers, chartered accountants and chartered secretaries can be invaluable in the registration of a business name and company, these categories of professionals might not understand the selling and marketing principles that copywriters can use to your advantage. A good copywriter is always looking for ways to help you communicate more effectively to more people.

Choosing A Yacht Broker to Sell Your Yacht

How do I select a yacht broker to sell my vessel? How do I come across the best yacht broker to sell my boat? These are questions that you as a yacht owner may ask when it is time to sell your boat. In my transactions with sellers, I find that the majority, if not all of them had no idea when deciding on the brokerage to represent them. Their preference was made arbitrarily it would seem. When you are ready, you need to find a first-class yacht brokerage that you can rely on. Some of the factors that you should think about are honesty, value and competency.

A yacht is a huge expenditure and a lot of people prefer to buy one from a yacht brokerage. A brokerage sells boats to interested people for a commission. Obviously, before you think about which one to go with when selling, you will want to be familiar with the commission fee that they charge; it is a standard 10% in the trade.

Of course, you want to look for honesty in a yacht broker. Nobody cares to trade with a dishonest person in any way, but some people are extremely dishonest without seeming to be. Check out the reputation of the brokerage before making a commitment, and make sure that there are no complaints filed against them. The brokerage should be competent when it comes to pricing your yacht. Your yacht brokerage should have a good knowledge of the market and how much to price your boat.

Always look for skill in a yacht brokerage. They should have been in the trade for some time. The longer, the better, obviously, as this shows they’re able to stay in business. They will not only have the opportunity to sell your yacht at a respectable price, but also manage to obtain the perfect yacht if you are looking to buy another one from a broker.

In order to locate the right yacht brokerage, you must shop around. Talk to some people until you get at ease with one. Ask for and phone references. Never deal with a brokerage that is aggressive or insists that you put your signature on a contract that you do not understand. These legal contracts are binding. If you do not grasp the listing contract, you should check with an attorney. In addition, remember that buying a boat is like buying a house. You will want to investigate the business as you would a home brokerage business.

Here are some questions to pose while looking for the top yacht brokerage. Make use of this list to establish which Broker is best for you.

Will you co-broke with other Brokers who might have a buyer that could purchase my vessel? Am I able to get it in writing? We have it in our listing agreement; we always co-broke with other Brokers. If you cannot get it in writing the broker is more worried about his commission; you could potentially lose out on a sale.

How reachable are you going to be to me, buyers and other Brokers? We make telephone calls often to other Brokers and wait for days to hear back from them. My cell phone and PC are constantly on; you can reach me if you need to; so can buyers!

Does your company sell yachts full-time or is brokerage just a passion? Numerous Brokers do it in their free time like a hobby. If your Broker will not act for you full-time, seven days per week, and holidays if needed, you need to select another company.

How long does your listing agreement last? Can I cancel if I want to? Our listing agreement is for an initial 6 months. Our rule is that if you are not pleased with our services, we will release you at any time at your request after that initial period. Most brokerage listing agreements contain a notification clause in fine print that claims you are obligated to give them a 90-120 day written notice before you will be released.

How do you market my boat? Marketing and advertising vessels is all related to exposure. It’s a well-known fact that today’s boat buyers shop the Web almost exclusively for their yachts. Here you are! The truth is statistics demonstrate that about ninety-eight percent of all boat sales transpire as a result of world wide web publicity. Ask about the web sites the brokerage uses to market boats and yachts. Having your boat on 10 little known web sites nobody can find is ineffective. Inquire how the brokerage has completed search engine optimization and what percentage of visitors visit their sites every month via search engines. About 63% of our site visitors get through to us by way of a search engine. It has been indexed by all of the most important search engines including Google, Yahoo, Bing, Dogpile, and others.

Ask what terminology the internet site is rated for; our web site can be Googled and located on page 1 for “used trawlers”, “used motor yachts”, “used cruisers”, and scores of other search terms. Perhaps that is how you located us? Can your selected brokerage certify that your yacht will turn up on Google page one? At our brokerage, we do warrant it with each boat listed.

What number of site visitors come to your web site seeking yachts? We often experience over 18,000 visits to our web site monthly, thousands more than the Yachtworld internet website.

Inquire if the brokerage makes use of the Yachtworld website, the international multiple listing service web site. This internet website is the multiple listing website where we share listings with other Brokers. And yes, all of our vessels are on there.

Global marketing is a big issue to us; it produces consumers. Do you realize that we have had site visitors from as many as 78 countries in 2010 from countries such as Australia, Norway, Canada, France, Finland, New Zealand, Australia, United Kingdom, and Germany on this web site, just to name a couple? We sold about 6 vessels to foreign customers last year. Request how a brokerage markets worldwide.

Does the brokerage employ direct email advertising and marketing? We keep an email marketing list of several thousand boaters, a good number of whom are purchasers. On a bi-monthly basis we email these buyers with a publication about new vessels on the market, price changes, boating headlines and other subjects of marine interest. Your yacht will be marketed here. It sends customers to the website.

Does the brokerage keep up a blog? We maintain a blog to help educate new customers to the boating community; your yacht will be posted there also. It is also indexed by Google daily and produces hundreds of visitors on a daily basis. We post to the blog twice weekly. We additionally maintain a Paradise Yachts existence on Face Book, the social media internet website where we interact with other boaters; a lot of our followers are boat buyers wanting to locate the best boat.

We are one of a few brokerages that make use of You Tube to promote your boat via narrated videos describing her features. Your yacht will be featured here as well. In addition, we also take part in sixty-one other social bookmarking websites with the only intent of bringing the buying public to your yacht.

How will you keep me informed of the progress of your marketing? At Paradise Yachts we frequently hear how other Brokers get a listing and don’t let customers know how things progressing. You will hear from us regularly; about every 6 weeks. I enjoy sending you an email outlining how I understand the universal market, how many boats like yours have sold and at what value, what the prices are with boats like yours on the market, if any boats similar to yours have entered the market and what, if any, recommendations I have to improve our internet marketing.

How many boats do you keep in inventory? I like to maintain from 25-35 vessels in my selling inventory. With this amount, I am able to keep track of each boat’s monthly progress, assess the traffic each yacht gets, examine what other boats like yours are selling for and keep you informed on her progress. More boats and you will turn out to be just another number.

What do you truly comprehend about yachts; have you ever owned one? I have sold more than one vessel because the buyer completed his investigation and found me because he recognized I myself own a trawler. The buyer sought me out as a result of my yacht ownership and know-how. I could talk the talk with him.

And lastly, ask your broker for a list of yachts that have sold in the past year. Has he sold any boats comparable to yours?

In summary, don’t just select the Broker that happens to be down at the local docks. He may spend more time on the golf course than you do. Do some Internet investigation and ask a number of questions to know you are getting the Broker who has your best interest in mind.

Choosing The Right Photos For Your Website & Online Brand

How smart companies use images to boost their online presence

You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day.

And that’s partly true – we do do a lot of writing and custom coding.

But part of being a good digital agency is understanding the role that visuals play, both in creating a website and fostering an online brand and presence.

Forget the old saying. Online, a picture is worth way more than a thousand words.

That’s why today we’re covering how to choose photos for your website and online marketing that will really pop and make potential clients remember you.

And don’t worry. Even if you don’t have the budget for a fancy photographer, there’s still plenty of ways to get great images for your website, which we’ll also cover below.

Using Images in Marketing

Humans are visual creatures, and that doesn’t magically change when we go online. That’s why using images for online brand marketing is critical.

Every image you share should invoke an emotion and represent your brand identity – whatever makes you, you. Sure, taglines and content are incredibly important (and critical if you want to rank on Google).

But images tap into and relay your uniqueness in an instant. In fact, neuroscientists at MIT have determined that it only takes 13 milliseconds to process an entire image.

So if you want to create a connection with your audience in an instant, then crisp, beautiful photos that represent your brand well are the way to go.

Today’s customers want to connect with authentic brands. The better you’re able to serve them stunning images that paint a picture, the more likely they are to become raving fans. And the more likely they are to become ambassadors for you.

In fact, a study from BuzzSumo found that articles using an image once every 75-100 words received double the social media shares as articles with fewer images.

Clearly, images matter, and can dramatically improve your website content.

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READ: Is Your Business Brand Identity Memorable Enough?

When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?

When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.

Read more on our website

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Importance of Images in Web Design

Given the fact that at least 38% of users will stop engaging with an unattractive website design, using attractive images in your website is a no-brainer.

But images do so much more for your website.

First, images on your website can improve your SEO.

When Google scans your website, it looks at all your content, including your images. So good, optimized images can improve your Google rankings.

In fact, website content with images gets 94% more views than content without. So if you want more traffic, you need to use more photos on your website.

Using images properly can also keep people on your website longer.

And the stakes are even higher if you run an ecommere website. According to this Kissmetrics study , 93% of buyers consider visual appearance to be the most important factor when making a purchase!

And like we’ve covered, images also keep users more engaged.

Remember that people are busy, and they tend to scan through websites. Breaking your text up with shorter paragraphs, and interspersed with interesting photos and infographics, can help make your website more accessible and user friendly

Of course, this only works if you’re using images properly. This means using only relevant and attractive images, with small file sizes. It’s also best to use images of people as much as possible.

And remember, one of the most important elements of using images on your website or other online efforts is to ensure that you only use photos which you own or have the right to use, which we cover next.

How To Choose Photos For Your Website

So how to actually choose photos for your website?

First, think about the first impression you want to give. Create a brand guide that includes your brand colours and fonts, but also what look and feel you want your imagery to portray. And decide what types of images should and should not appear.

Ultimately, you want to be using high-quality images that deliver purpose and meaning. And it’s critical you have the right to use them.

If you have the budget to work with a photographer – great! Be sure to work with one who is willing to learn about your brand guide and work closely with you to create just the right images. This is one time where it really pays to be picky.

And if you don’t have the budget to work with a photographer – great! There are so many options for great stock photography available now, which can be much more affordable, or even free.

For paid stock photos, we recommend Depositphotos, which we’ve used for years without a hitch.

And if you’re just starting out and need to stick to free photos, check out Unsplash, which has a large amount of beautiful stock photos that are free to use, without attribution or permissions, for all commercial and non-commercial purposes.

When choosing stock photos, you need to be even more careful about choosing images that represent your brand well. Try to avoid stock photos where people are looking directly at the camera, which tend to be a bit cheesier and less authentic.

Finally, remember that visual clutter is actually a bad thing. Try to focus on using a few great images, smartly arranged. A good web developer can help ensure your website looks great and converts well, using just the right combination of beautiful images, captivating written content, and well-placed calls-to-action.

The better you’re able to use photos in your website and online marketing, the better you’ll be able to connect with your audience.

My team helps small businesses create just the right brand, along with website design, SEO and digital marketing. Talk with us to get started with an attractive brand that showcases your company perfectly.

To your business success,

Susan

Choosing the Right Name for Your Small Business

Choosing a Business name is as important as making a business plan for your company. In choosing the right one, you must know that there are a lot of factors that you need to consider before deciding to launch it to the public. First, it is very important that the name you will choose must be legally obtainable meaning that there are no other businesses using your name. Your Business name should symbolize the product or services that do you and you will do for the years to come. You must consider business entities as trademarks, registration and effect of name branding. We have gathered some few tips to help you get started.

It is very important that your Business name should have your products and service. It also needs to convey something meaningful and positive about your business to your target customers. It could tell the key product feature, something that your customer can benefit from it. If you’re unsure of your business try to make a couple of name and rum them by your potential customer or can be your family member, and ask them what they think of your Business name. you may also want to consider the pronunciation of you Business name, make sure that people can easily say and read it because eventually people will start to talk about your business. Next is you have to make it a point that your customer can remember your Business name, when choosing a Business name think of something that is going to be memorable, a name that your costumer can easily think of and connect to your business. It can also help if your business name in not too long or it can even rhyme. Flexibility is another thing that you want to consider. The best example for this is amazon.com. Amazon doesn’t have any direct connection with books and so it was able to expand into music, gadgets and many other kinds of products, under on one name. Lastly, your business name should standout from the rest, your name should get people’s attention or interest so much so that they want to pull out their smart phone and Google your business just to see what it is all about. Also, pick something that will look good aesthetically on business card, in print, signage’s or even on T-shirts.

Now that you have a few suggestions for creating your business name you can institute your brainstorming session. Play around with various words and create a list of suitable candidates which you may come across. Repeat the words to yourself to hear how they sound aloud. Watch your friends’ and family to see how they respond to the name.