9 Compelling Business Benefits of Gmail Cloud Computing For All Your Office Productivity Needs

Deploying Google’s Gmail for my start-up internet marketing business has allowed minimal and secure IT administration of my 8 websites (28+ email accounts). Supporting a mixed operating environment which includes Microsoft, Ubuntu and MacOS, multiple browsers, and document file formats from Microsoft Office, Open Office is made possible and easier with an in-the-cloud computing environment like Gmail.

So why would you consider cloud computing like Google Mail for your business, especially an SME (small medium enterprise)?

In a two words – security and compliance. E-mail security, web security and message compliance are the underlying benefits to solid business reasons to have your mail and office documents served through Gmail.

Compliance to Security and Retention Requirements

Whether your organization is 1 person or thousands of people in size, you are faced with accounting, legal and government regulations and standards that dictate acceptable levels of IT security and records retention for all electronic files and e-mails. Gmail can help ensure compliancy plus provide you with real business benefits in streamlining your document and email management. Deploying Google Mail is just smart business. Some benefits include:

1) Organizing and Filing (Archiving) your email the anyway you want it.

Google uses labeling as a way to file and organize your emails. You can tag an email with multiple labels. For example, an email from your accountant with tax information could be label as “Corporate Taxes”, “Accountant”, “IRS”, “Revenue Canada”. Gone is the restriction of having to choose only one file folder to which you move an email.

2) Keeping Email conversations or threads linked together.

Appearing like cascading file folders, emails on the same topic (subject) will be kept together in your inbox or to the multiple archived labels you have assigned. No searching for the email trail or thread of emails about a particular subject. They are visually represented like a group of stacked file folders.

3) A free unlimited storage repository for all your email and messages forever!

At 7 gigabytes per gmail user account and growing as of August 2008, the Google mail tagline is ‘ you’ll never need to delete another message’.

Takin’ Care of Business, instead of computer or IT Administration

Reducing the time spent on administration of your computer storage, security, backup and recovery allows you to spend more time building your business. Manage all your email accounts entirely from within one or two Gmail addresses. Once set-up, Gmail offers this low administration environment.

4) No Mail is downloaded or stored on your server, desktop, laptop or PDA. This eliminates any stress or administration angst associated with:

– searching for emails stored and scattered across multiple client devices – some emails on your PC , some on your laptop, some on your PDA

– scheduling backups of your email, contact list and documents

– recovery (and loss) of email & documents due to client device loss, failure or theft

– expanding storage capacity due to continuing email and document growth and retention

– remote or mobile access for all your email, attachments and documents

– managing, consolidating and keeping intact multiple email addresses and personalities

– off-site backup of select files for SOHO or Small Businesses

Document creation, management and simple online collaboration

5) Use Gmail online Office Suite to create, manage, store your business documents, spreadsheets and presentations. Read and write Microsoft Office formatted documents as well as all the open document variants. Securely stored at Google, eliminate HDD file storage and backup. No more MS Office licensing fees to Microsoft.

6) Store images and pictures using Picasa Web Albums. Manage your images on your PC using FREE Picasa Software – crop, adjust, special effects.

7) online chat and messaging integrated, stored and managed just like your email.

Reducing the complex e-mail security threats to your corporate data

8) Google yet again has an very intelligent SPAM filter that checks each message content and therefore does not arbitrarily blacklist the email address, just the specific email due to content. No emails are downloaded to your PC or an office application; therefore, no waste of bandwidth or risk of infected emails on your hard drive.

9) Google’s anti-virus checking is also performed away from your computer. All attachments are checked at the Google server for viruses and, if infected, flagged/moved to SPAM right away. No infected e-mail ever arrives on your computer’s hard drive.

Traditional server or computer-based email systems download ALL your email, passing it through a spam/anti-virus filter on your computer. This is a waste of bandwidth usage (downloading spam email) and, even worse, exposes you to the additional risk of having spam and virus-infested e-mails get closer to your data files on your computer hard drives?

So why you need to seriously consider using Google Mail for all your office needs?

– Complete office mobility – via any browser, access to your email, documents, images, chat

– Access anywhere, anytime through any browser

– No backups required of email, office documents or contacts

– Manage multiple user profiles and email accounts in one convenient place

– Includes Anti-Spam and Anti-virus checking away from your PC, Laptop or Server

– Gmail Free Unlimited file space

– Next to No Mail Administration.

Gmail is the perfect Mobile Office Utility for Small Medium and Enterprise businesses. Google Mail Cloud Computing environment will allow you to focus on your business operations and growth. Implementing the Gmail in-the-cloud computing model for your email security and compliance makes a whole lot of sense.

Keep your head in the clouds!

5 Benefits Of Using YouTube For Video Hosting

In 2005, the biggest video sharing website of the world was born. It was named YouTube by its creators. Soon, it was purchased by the search engine giant Google for around 1.6b dollars. On this platform, you can share your videos with the whole world easily. Millions of people will watch your videos from across the globe. Given below are a few benefits of hosting your videos on YouTube. Read on to know more.

Vast Audiences From Across The Globe

The success of a business is based on its visibility. For visibility, you don’t have any option that is better than YouTube. Once you have uploaded your videos choosing the right category and place, you are good to go. If your video is liked by tons of people, it may go viral. Once it goes viral, it will get tremendous amount of viewers in a short period of time. So, the website has a huge audience.

Cost of Hosting

If you want to host your personal or business videos on a paid hosting service, the cost will be very high. On the other hand, if you choose YouTube to host your videos on, the cost will be zero. You don’t have to spend any money on the operational aspect of your channel on YouTube. The site management will take care of everything. All you need to do is upload and publish your original videos.

Ease of Use

If you opt for paid hosting, you will have to spend a lot of time buying domain names, choosing web hosts and setting up your website. But with YouTube, you have an easy path to walk on. Everything is already set up, so you just need to create an account and that is it. By following some basic steps, you can upload your videos as fast as your connection allows. So, YouTube is a lot easier to use.

Web Traffic

Your videos will be of no use if they don’t get watched by anyone. In case of your own website, you will have to take the necessary steps in order to bring visitors. On the other hand, if you upload them on YouTube, the visitors will come to your channel on your own. Since the platform is owned by Google, the videos will be indexed in its database automatically.

Bandwidth and sustainability

Since YouTube has dedicated servers, you don’t have to worry about the bandwidth and space. You can post as many videos as you can. The unlimited bandwidth will allow millions of viewers to watch your videos at the same time. In case of paid hosting, if you have not signed up for unlimited bandwidth and your videos go viral, the server may end up crashing and your viewers won’t be able to watch any of your videos. In case of YouTube, this is no problem.

So, if you have been looking at a paid hosting service to upload your business or personal videos, we suggest that you try out YouTube first. I bet you won’t regret your decision.

8 Benefits of Having a Real Estate Website

Whether your old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a real estate website are many in number, and the risks of getting left behind without one are very real. So, what exactly are these benefits? Read on for a brief sample.

1- Build a Strong Web Presence

Get found easier and instantly, via Google searches or links on other sites. Have your office’s address, phone numbers, e-mail address, logo, current listings, and specialization displayed at the click of a mouse. Show up in more places, under more categories, and associated with specific strategic keywords. If you combine your real estate website with the rest of a comprehensive marketing campaign, people can find you in so many different ways, your business will be hard to miss!

Make sure to create a listing on Google My Business for local listings, which are area-specific. Yes, you can select who sees you first, depending on where they live.

2- Generate More Leads

This is a no-brainer. Gone are the days of paying thousands of dollars for Yellow Pages ads and highway billboards, hoping enough people will see it and maybe call your office. Do you also want to pay someone just to answer the phone for you full-time, and rely on methods that the average client no longer uses? Your real estate website is like your modern-day “head office”. This should be the first and most important place your potential clients find you, and if you use an online form to collect client info, then the real estate leads are immediate, free, and warm. A website can also serve as the place that you direct clients to your social media, or vice versa, and have the public sign up for your impactful newsletter for regular announcements.

You’ll also now have a thorough database of potential client info for ongoing listings distribution or announcements.

3- Provide More Exposure to Your Properties

The bulk of a real estate website should be dedicated to property descriptions. This is the opportunity to display full-detail descriptions, brilliant digital photography, and 360-degree virtual tours. You can use as much or as little space as you like, provide clickable links, and make it a more interactive experience for the visitor. The listing created on your real estate website can also be shared (for free) via external links to your own social media pages, other real estate websites, community websites, or anywhere else your marketing efforts lead you.

Again, gone are the days of paying for paper advertising in a weekly or monthly magazine with black and white photos, lost among thousands of other listings in the same book. This just isn’t effective anymore, and can even be a waste of money.

4- Tell Them More About You

A real estate website is the perfect place for potential clients can learn more about you as a professional. This is more important in real estate than almost any other service business. Talk about and splash photos displaying awards you have won, events you participate in, community involvement, as well as your personal background and qualifications. When people get to know you this way (as an individual) they get to like you and trust you. This complements your social media and other real estate marketing strategies perfectly.

5- Tell Them About Your Business

Why wait for a local journalist to write an article about you in the paper or local magazine? Want to be known and respected in the local community? Modern technology puts the power back into your hands. Put the information out there yourself, and draw readers in to see it through strategic web techniques.

For no extra cost, you can regularly publish and update details such as the regions you work in, your years of experience, and areas of real estate expertise. Do you have a knowledgeable team? Are you influential in a hot part of town? Do you specialize in condos, revenue properties, or commercial buildings? Put that out there, forever and visible to the entire world. Include high definition photography and videos to reinforce the message, and make a strong first impression they won’t forget.

6- Create a Brand for Your Practice

If you’ve never succeeded in transforming yourself (and your practice) into a brand, or maybe never thought about it, then this is the way. Think about the biggest, most successful, “celebrity” real estate brokers in your area. They are household names, aren’t they? The public is familiar with their names and faces, the same way they know the name of the local grocery store, florist, or school. Top of mind awareness is ultra important in any business.

Think about it. Your picture everywhere, a logo people will remember, a slogan that rolls off the tongue. A properly executed real estate website can begin this process for you, and position you and your agency as the brand of choice in your local market.

7- Use It as Part of Your Listing Presentation

A listing presentation is what an agent shows to the home seller to convince them that he/she is qualified to sell their home. It usually includes stats, a marketing strategy, pricing, relevant experience, and the added value the agent brings to get the job done. If much of this information is already on your website, you save time and effort. Maybe your potential seller already saw a lot of these details and is already impressed by you before even placing the first call.

8- Exchange Information More Easily

No need for potential new clients to call and wait to speak to your receptionist. This small gesture alone can turn off the ultra busy and impatient 25 to 50-year-old shopper, who is used to having questions answered instantaneously these days. No more need to set up an appointment, drive to meet each other, and invest time just for some initial “this is how we work” info. All this can be accomplished with a few brief lines on your real estate website, which people can read within seconds and move onto the next step.

No need for clients to wait for a form to arrive by fax, or stay on the phone during business hours, to fill in their personal info.

This also allows existing and potential clients to provide feedback in an open forum, so you know what they’re looking for. All this can be done 7 days a week, 24 hours a day, and not just during your office hours (when potential clients themselves are most busy).

6 Benefits of Customized Web Application Development

A web application is a client-server computer program that is stored on a remote server and delivered through the internet via a web browser.

Some common web apps you’ve probably worked with include Google Docs, Pixlr, Evernote, Trello, and Netflix. Essentially, a web app is an online computer program that can help you perform a function, rather than just take in information.

If you’re a business, having a customized web application can not only benefit your employees, but can benefit your customers. Here are six benefits of a customized web application:

It’s Tailor Made

A web application made for your business by a web development company will be exactly what you need to solve your problems. The application will be created to serve the specific purpose you need it for, and you can rest assured your application will be able to handle all your business’ requirements.

It’s Scalable

Sure, off the shelf software may address most of your business’ needs, however it’s not as scalable as something custom built. Having a custom web app developed will guarantee that your application can grow as your business does, and you won’t be forced to switch to a more expensive program or worry about costly license purchases.

It’s Safe.

Most online hacking comes from hackers being knowledgeable of weak points in commonly used software, which can put a big target on your business if you use one of those softwares. To hack a custom coded application would take much more time and effort to learn the program, so it will be a less attractive target.

It’s Adaptable.

If your business already uses a few other softwares, it’s no problem to create your custom web app to flow seamlessly with them. Unlike utilizing multiple off the shelf solutions which often will not work together efficiently, a custom web app can be created with your other preferred softwares in mind, ensuring a higher productivity and easy workflow.

It’s Consistently Maintained.

When you use a commercial software, you’re forced to count on that software development company to keep your software running. If the company shuts down or if they decide to no longer maintain that app, you’ll be forced to switch softwares, which can be an unexpected expense for your business.

You Can Save Money Over Time.

Of course, having a custom web app built isn’t necessarily cheaper than using something off the shelf, but over time it can save you a great deal of money. You won’t have to pay for licensing packages or purchase extra hardware, because your application can be built to work with your existing hardware. You’ll also own your application, so you won’t have to pay to use it (only for maintenance).

Major Benefits and Key Challenges of Android Development

Powerful Android applications make a difference in the world. As more than 84 percent of all the Smart Phones use Android OS, there are great opportunities for developers of Android applications, making it possible for you to find a skilled android developer in any part of the world. Having said that, here is an in depth look at the major benefits and key challenges of android development to help you choose the best platform for your business app development.

Major Benefits:

Android development is cost effective

Android is open source, therefore developers can create any number of rich applications, without any recurring license fees. On the other hand, an easy SDK creation does not require more resources. You can also go for any number of revisions in the application, as there are free modification programs available, which further bring the cost down.

Inter application integration

With Android being an open source platform, it is more suitable for all sorts of inter application integration. Even if you want to merge or cross-promote the various programs together, Android is the most suitable program to use, as the technology itself is perfect for any kind of connection between dissimilar software.

Graphics support

Android offers extensive support for 2D and 3D graphics, which helps companies to attract users to its mobile applications. Using high-quality graphics is crucial for the success of any mobile application.

Less skill is required

Android programs are basically written in Java. A developer with a working knowledge of Java and good experience in this programming type can easily get Android application up and running with relative ease.

Linux kernel

Android is based on Linux kernel, which means that the basic features of Android are very similar to those of Linux kernel. Based on Linux, Android gives a very secure and stable platform, ensuring an obstacle free and smooth environment where applications can perform their best.

The key challenges

UI development

As the OEM’s (Original Equipment Manufacturers) produce their own user interfaces, which are quite different from each other, it is sometimes a problem for the developer to handle this variation in UI’s.

Performance

Factors such as GUI (graphical user interface) and memory and power use affect the performance of an application. During application development, the developer must take into account the problem of resource utilization and distribute the resources optimally to all the applications that need them.

Security

With the widespread use of Android smart phones, there is also a need to protect these devices from malicious attacks aiming to steal critical information such as usernames and passwords. The data in transit and data at rest both need to be protected against any unauthorized access.

Backward compatibility

As Android is known for its frequent updates, it is important for the developer to ensure backward compatibility in his application developments. It is necessary to ensure that the developed application runs smooth not only on the updated version, but also on the previous versions of the Android API.

It is time for business owners to start thinking beyond regular app ideas, such as email and calendar, as they are too basic to utilize an Android developer’s full potential. While the business owners struggle with their creativity and lack of ideas, there is no shortage of talent in the Android developer community. Use your potential to come up with a challenging idea, and give it a chance. No matter how bizarre it may seem at first glance.

The Benefits of a Facebook Fan Page for Small Businesses

Setting up a Facebook fan page for your small business can seem like a daunting task. However, with over 900 million active users, the site provides an advertising opportunity that should not be missed out on. This article discusses some of many benefits of setting up a Facebook fan page, including advertising, understanding customer demographics, getting feedback, and driving traffic to your company’s website.

Creating a Facebook fan page for you small or local business can seem like a daunting task, especially when you are trying to keep up with the day-to-day responsibilities of running a company. However, with over 900 million active users, the social network is a valuable free advertising tool that should not be missed out on. Facebook Fan Pages have several important uses:

1. Advertising

Facebook offers a range of innovative advertising options which allow you to promote your products and services with ease. By posting details of new offers and events to your fans, you can build up public interest in your company and reach out to potential customers. Offering unique content, such as vouchers, gives fans a reason to stay up-to-date with your business through Facebook and can help you develop a closer relationship with them.

2. Understanding Your Customers

Facebook Fan Pages give you access to detailed statistics about your followers, including their gender, age, location, and even the language they speak. With this invaluable information you can make sure that your company adapts and develops in a way that meets your customer’s needs.

3. Getting Feedback

Understanding your customer’s opinions is important when developing new ideas. On Facebook, your fans are able to leave comments on any updates you post, making it a completely free way to canvas opinion.

4. Drive Traffic to Your Website

By displaying links to your official website, you can redirects fans who have developed an interest in one of your products to the page where they can buy it.

5. Build up a Relationship with Customers

Being quick to respond to any questions and comments left on your fan page is a good way to build up a close relationship with your customers. However, to maintain a positive bond it is also important to put a good practice into places, such as not bombarding fans with inbox messages which aren’t applicable.

6. Google Ranking

Your Facebook fan page will be visible even to people without an account. Facebook is a popular website that ranks well with Google, so by posting key word optimized content, you can ensure that your company features highly searches.

Creating a Facebook fan page for your small business is quick, simple, and completely free. By taking advantage of this easy advertising solution, you can help to ensure that your business survives and grows for years to come.

Rebranding And Its Benefits

Rebranding a business is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This may include changing the name, logo or packaging. Rebranding can be a very challenging but extremely rewarding process. It requires careful consideration and planning to achieve the desired goal which is to breathe new life into a brand to attract new customers and increase its popularity. Nigerian Breweries, Oando, and Glo are examples of Nigerian companies that are constantly rebranding and are enjoying wide acceptance among the Nigerian public.

In 1997, tech giant Apple was very close to declaring bankruptcy, but a little less than 17 years later, stock prices have gone up from $6 to $350 and the company keeps shooting in an upward trajectory. Apple did not only rebrand the company’s name, mascot and logo, but also started producing reliable and elegantly designed products, adding artistry to technology; as changing its name from Apple Computer to Apple enabled the company to produce innovative products such as iMac, iPod, iPad, and iPhone. Apple found a way to polish its brand and create a positive experience for its customers.

Until recently, McDonald’s had the image of a chain that served unhealthy meals sold at exorbitant prices; in fact, critics touted McDonald’s meals to be one of the leading causes of obesity. McDonald’s has since rebranded itself, now serving more healthy meals with reduced prices under the slogan “I’m lovin it”. This makeover appears to be having a ripple effect as there has been a reported 5.3 percent rise in sales according to Business Insider.

Wal-Mart, in a 2007 rebranding, replaced its tagline “Always low price” with “Save money. Live better”. This singular act changed the company’s reputation from offering retails at rock bottom prices to suggesting that buying items at low prices will improve the lifestyle of the customer. In 2010, Wal-Mart was the world’s largest public corporation by revenue, according to the Forbes Global 2000 for that year.

Rebranding is generally aimed at repositioning a brand or company, usually in an attempt to move the brand up market. According to Business Insider, it doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals. It’s a careful strategy; often times subtle and methodical, and may involve both re-imaging and regeneration. Change, as it is said, is inevitable; it is pertinent that companies adopt new strategies when needed rather than sticking with the same strategy for years even when it starts to feel uninteresting with time.

Rebranding is considered a smart business decision for the following reasons:

  • Every brand needs refreshing to stay relevant as the 21st century market is an ever evolving one, rebranding affords companies the chance to sort out a new strategy to make their brand relevant and more importantly, stay relevant.
  • Rebranding influences the customer’s perception, when a product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.
  • Rebranding offers the opportunity to clarify image, while allowing room for future growth this naturally improves the bottom line by conveying a company’s core value and brand message.
  • Rebranding can breathe new life into a business when it is done with a strategy, a process, thought and most importantly for the right reasons. This will set the product or company apart from competitors.

As has been undoubtedly witnessed in the examples of companies that have rebranded, rebranding brings along with it its own basket of gifts both for the company and their customers. It must be stressed that in rebranding, corporate establishments must take the current needs and desires of their customers into consideration but still stay true to themselves as a respectable brand as seen in the example of McDonald’s. Rebranding must also be meaningful and powerful enough that it would improve the relationship between the company and current customers as well as prospective new ones. Most importantly, companies need to rebrand to stay ahead of competition in a very competitive market where you can get left behind if you don’t keep up with the ever-growing demands of customers and the trends in the society that create such demands. This will ensure that brands don’t lose their usefulness and help them create a stronger voice for their brands.

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