Will Your Business Benefit From a Blog?

Blogging has been around for quite some time now. It is rapidly becoming the another alternative for getting news. It has evolved from being a venue for ranting and raving about a subject or sharing personal goings on to a tool used by business to share information with employees or customers to replace the newsletters.

If you are considering a blog for internal company communications, then think about what you want the blog to represent and the type of information you want to share. Plan your blog before you being to investigate tools to use for it or assigning someone to maintain it. Otherwise you may select the wrong tool and have the maintenance person using too much time on a “part-time” assignment. Also, if the blog is to replace a current company newsletter in print or via email, you better do a poll to make sure the employees are willing to check the web rather than have paper they can read at break or direct delivery to their desk via email. If no one is willing to go to the blog to get the information, it is a waste of time and money to build a blog.

If you are considering a blog for external communication, typically to existing or potential customers but you could include suppliers too, then you need to consider the information to be shared as well as your presentation. Should the blog have a consistent look with your other brand and marketing tools? Should it be part of your website or stand-alone from it? Is it mainly a marketing tool, a training program, for information sharing, or some combination? Who will provide the articles/posts for the blog and how often? If you plan to use the blog to replace a newsletter, how will the current readers know when the blog is updated? Will you send an email to notify them of updates or just inform them of your planned frequency of post so they can check for themselves? Will you use Twitter or another social network to communicate your blog as a part of your marketing campaign?

If you are a small company or independent consultant considering a blog, do you really need one? Perhaps it might be better to partner with another consultant or company to share responsibility for a blog that would benefit both of you. If you want to write primarily to share information, but do not want to build your own blog, consider guest posting on an independent blog that already exists which provides posts with the type of information you wish to share. You can review the candidate blog to see if they have more than one person doing their writing. If they do, look for a contact and send an email suggesting your topic and asking if they would like a guest article or post done by you. This saves you time in building a blog and searching for an audience. This will build your confidence in your ability to provide data for the blog in case you decide later you need your own blog, and then you will already be prepared for the hardest part of blogging.

Before you build a blog, ask the questions above for the type of blog you are considering. Then decide if your company really needs a blog.

Webinars on Acme People Search – How YOU Benefit

Hello Everyone!,

I took the time to attend Tissa Godavitatne’s free webinars for Acme People Search Engine Affiliate Program this week (On Thursday and Saturday 12 AM Singapore time!). As a practicing IT Manager in Singapore, working into the wee hours was not an issue :-). I made up a list of things I wanted to clarify from Tissa and was looking forward to my first 2 webinars with the man on Thursday and Friday night.

Did Tissa blow us away or what!!

Tissa answered every one of the concerns that was thrown at him,be it on the Acme People Search Engine Or Global Domains International.Many affiliates shared their success (or failure) with the Acme People Search and GDI.

Here is a recall of the Q & A we had with Tissa Godavitarne.

Adrian’s Question : How does the the Acme People Search Engine make money for you?

Tissa Answered : By referrals and product sales!

There are seven streams of income in your back office.You can earn from sales of digital products from Clickbank, HD Publishing, MyLife and Google AdSense as well as affiliate commissions.

You earn referral fees for recruiting affiliates for Lunar Pages,GDI and the Acme people search engine itself. In summary you will earn from MyLife, Google AdSense, HD Publishing, GDI,Lunar pages, Clickbank and of course referral fees to the Search engine.

Adrian’s Question : What is this “business opportunity” you keep talking about?

Tissa Answered : The option of joining Global Domains International which gives you web hosting, a free website builder, a domain name, and 10 email addresses.

Joining GDI gives you the chance to earn a residual income with their referral program that runs 5 levels deep. The Acme people search engine builds your GDI downline for you!

Adrian’s Question : How do you drive traffic to your Acme people search engine presell and landing pages?

Tissa Answered : Paid (PPC highly recommended) and Free web traffic!

Yahoo! Search Marketing,Microsoft AdCenter and Google AdWords are the main sources for paid traffic. If you want to realise your full earnings potential then you must learn PPC.

However If you’re just starting out the following FREE sources of TARGETED traffic is recommended.

– Article Submission :- Squidoo lenses,Ezine Articles, and Blogs

– Video Submission : – Upload your video demo’s to Metacafe, Google Video and YouTube

– Social Networking marketing :- Facebook, Myspace LinkedIn and Twitter,

– Email Campaigns :- Autoresponders from Aweber and GetResponse do a great job and dont spam!

Free traffic sources NOT recommended

– Text ad placements.

– List builders

– Email blasters

– Safe lists

The traffic you get from the above sources are not targeted AND you can be blacklisted for spamming. By all means use them if you are experienced (You still undertake the risk of a spamming complaint), but NOT if you are just starting out

Adrian’s Question : What’s your take on Search Engine Optimization?

Tissa Answered : A Search result in Google is split into 2 types. ie Organic and Sponsored results.The former contains a listing of indexed websites arranged in order of relevance, content, back links, keyword quality, and Page rank. SEO is the process of optimizing your website to be displayed very high for a given keyword, Ideally on the first page of a Google search!. It is a different ball game altogether. You must learn PPC in order to drive traffic to your Acme People Search Engine and Presell pages.

Thank You Tissa!

Each Webinar was supposed to be of ONE hour duration but they stretched close to the two hour mark on both occasions! This guy must be nuts to pay for that much of bandwidth,but hey he WANTS us to succeed remember?

This is the type of product support I expect only from a paid membership program, but here is Tissa offering it to all for free!.

There were so many gems shared by the other attendees in addition to Tissa, all with the intention of helping one another SUCCEED as an Acme People Search Affiliate and GDI affiliate.

In a nutshell these are the points that grabbed my attention

– Tissa’s Secret GDI sign up sauce

– Why you get ‘Google slapped’ and how to avoid it

– Acme People Search Engine Affiliates on the current GDI Leader board!

– Why Craigs list should NOT be used to advertise.

– How an Affiliate is using Traffic Gieser to drive tons of targeted traffic to his blog with video marketing.

– Success stories of Newbies making money online in their first WEEK of promoting the Acme people Search engine.(This is not including the $125 commission Tissa gives you when you sign up)

– What benefits the system brings when embedded with GDI to to work from home mom.

And so much more!

This is a perfect opportunity for those of you want to use the Acme people Search engine for free to address your concerns about the product. You get to talk to the product owner who pays for your bandwidth so that you can speak up!

So Folks, that’s it from me for now. I will continue posting the results my interaction with the man in the next webinar. Right now, I cannot wait to apply what I learned and get me some more mooolah! With the Acme People search Engine!

Take care and have a great weekend!

How Can Businesses Benefit From a Graphic Designer?

Some people think that since their business is not creative in nature, they do not need a graphic designer. However, they may not realize the benefits their business can get from hiring a professional and might be surprised with the reasons why they need one.

What does graphic design mean, and why is it necessary to hire a professional?

Graphic design is the form of art that communicates messages through visual content. These designers make use of images and text to solve visual problems. They visually communicate ideas to sell products or send out a brand message.

A professional can efficiently get the required graphic design work done. They have enough skills and years of experience to make a project come alive. They are also equipped with the right tools to ensure that the project is professionally done and meet the industry standard.

It will let the business save money in the long run. Though a business owner can try to do the project by himself, it will never be as fast and efficient as a professional designer.

What is the job of a graphic designer?

He/she can produce anything that tells a visual story or communicates a visual message. The description is quite vague since the field of graphic design is very diverse.

This type of professional can address numerous problems, ranging from small tasks to huge projects, including letting a website become more readable or modifying a logo to use on social media. Adding a creative mind to the team will enable business owners to see things in another light and even improve the way to do business.

The work of graphic designers can include the following but is not limited to:

Logo

He/she can come up with a unique business logo. A logo is one way for people to remember a business as well as to stand out from the rest. Though companies can try to design their own logo, they do not realize the impact given by a professionally designed logo. A trained professional knows how to create a design that appeals to a company’s target audience and which can be used in different forms of media such as business cards and clothing, among others.

Branding

Graphic designers can create a brand that will bring a company to life. This brand includes a company logo and so much more.

Business cards

A business card is one way to give a good first impression, which is critical in the busy market nowadays. A graphic designer is the best person to create the business card that complements the branding so that this would let the business leave a lasting impression.

Stationery

If a company uses ordinary letterheads, note cards, envelopes and compliment slips, it is about time to make a switch. Stationery with the name of the company lets the business look more professional. The company should make sure, though, that when the brand leaves the office, it reflects what the business is all about.

Brochures and Booklets

These professionals can come up with the brochure/booklet required by the company in a professional way.

Posters and Flyers

Companies should invest in a professional to design their posters and flyers so that they can be sure to attract their target audience and catch their attention. It is plain to see that a poster that has been designed by an amateur does not relay the right message and its design is not retained in the memory of viewers – businesses should not allow this to happen.

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