Tag: Avoid

5 Most Common App Development Mistakes You Need To Avoid

Having a mobile application has become imperative for every business today right from startups to SMEs and enterprises. Mobile apps have made life easier and faster than ever before. And today almost every smartphone user prefers using an app for almost everything they need right from buying their daily grocery items to other essentials, garments, booking tickets for movies, planning trips, reading news, playing games, and more. And it’s because an app can be opened and used with just a tap on the device. This increasing use of mobile applications has also made millions of businesses have an app on one or more platforms. As per Statista,

  • More than 5 million applications are already there on the App stores serving the users in different ways.
  • The Google Play Store has over 3 million apps today, and
  • The Apple App Store has more than 2 million applications.

This huge number of applications already existing on the App stores has already increased the level of competition. Having a flawless and user-driven app is important today to stay ahead with the maximum number of users. And for this, it is essential to create completely bug-free and high-performing apps overcoming all the challenges and complexities and avoiding all common mistakes during the app development process.

Here are the most common mistakes app developers need to avoid to end up with an ROI-driven and user-friendly mobile application.

Avoiding these following mistakes can help developers create a device compatible, user-friendly, secure, and competitive application keeping the business requirements, target users and the current market demands in mind.

Not doing proper market research:

Doing proper market research is important before getting started with app development. The App Stores are over-flooded with different types of applications. And staying above the competitors is not that easy. Doing thorough market research can help you to get an idea of what are the strong and weak points of the similar competitive applications already existing on the App Stores. And knowing what the competitors lack and what they have can help you to include better features and functionalities in your app keeping the current market demands in mind. And this can ensure more user retention and user acquisition of your application.

Overloading the application with too many features:

Many of you may think that adding too many features can make your application more detailed and powerful. But this is not the fact actually. Adding too many unnecessary features can simply make your application heavy, slow down the loading speed and can deteriorate its performance at the same time. Keeping minimal features can make the app look cleaner, clearer, lightweight, and can enhance its performance and loading speed as well. Also, the fewer the features, the less confusing it will be and the less the chances will be to install it.

Building the app without considering the target audience:

One of the most vital factors you need to consider before getting started with the process is to know for whom you are building the application or who are the target audiences, what are their tastes and preferences. One of the primary objectives to build and launch an application is to gain the maximum user engagement and this makes it essential to consider the target users and their needs and expectations first.

Not considering the OS and device compatibility:

No matter you are creating the application for iOS, Android, Windows, or for all, you need to ensure that the application offers the same look and feel on all devices. This means you have to build a device compatible application considering the OS on which the application will be launched. You need to be aware of the market fragmentation of the Operating System and then create the application for all the devices supported by that OS. This will increase the user base and will ensure a great user experience irrespective of the device one is using.

Not paying attention to the current updates:

The process of application development does not come to an end once the application is launched. Regularly updating the application is also important. New technologies keep on emerging in the app market and staying updated with these is crucial to stay ahead on the App Stores and to ensure your application is always up to date.

Developers need to consider several factors in mind to give a competitive edge to their applications like application performance, the mobile application design, app optimisation, troubleshooting, proper testing of the application, the app icon, bug fixes, user engagement, user experience, security of the application, etc. Building a successful mobile application is not that easy today and this makes it important to consider these factors and identify and avoid all these above-mentioned mistakes during app development.

7 Mistakes, Missteps, & Muck Ups That Cost A Business Coach Big (And How To Avoid Them)

As the old year comes to a close, I always look back to see what I did well and what could be improved. Below, I share with you my mistakes, missteps and muckups that I experienced in my business over the past year.

Many of these mistakes, missteps and muck-ups cost me money, so I share them with you so you can avoid these as you make your own New Year’s resolutions.

  • Mistake, Misstep and Muck-up #1 – Spending way too much time on my computer, instead of meeting people face to face. Networking online is great, however, it can never take the place of meeting face-to-face or having a conversation over the phone. Sending emails are so darn easy, but I found that I got too wrapped up with the ease of this technology. I even had a huge argument with one of my vendors because I tried to “break things off” with him over email. I should know better.

    LESSON LEARNED – Compliment online networking activities with face-to-face and phone meetings.

  • Mistake, Misstep and Muck-up #2 – Spending way too much time on the technical side of my business. I worked in the technology sector for close to 10-years and I pride myself in being a chick that knows her techie stuff. However, my digital knowledge kept me up late at night as I took responsibility for updating the content on my webpages, creating new autoresponders and creating new HTML pages for new products, instead of farming things out to others. For every new product or teleclass I would launch, it would take me 8-hours to get all the technical pieces ready.

    LESSON LEARNED – Hire a techie expert to maintain my website. Let it go.

  • Mistake, Misstep and Muck-up #3 – Not delegating my administrative tasks. There are certain things I hate doing in my business – updating documents, making them look pretty, writing content and writing sales copy for new information products. I just can’t stand doing these things and it would take me eons just to write one sentence. Then, that meant I would have to rush and write something quickly because I sat on it for too long and the deadline was an hour away.

    LESSON LEARNED – Hire a virtual assistant or copywriter to do all this stuff for me.

  • Mistake, Misstep and Muck-up #4 – Spinning my wheels targeting the wrong market. When I first started coaching, I was on a mission to inspire women to create the career they deserve. Although I was making money, I didn’t feel passionate about helping women climb the corporate ladder. It wasn’t until my mother came to one of my speaking engagements that she gave me the clarity I needed. With her wisdom and her keen eye, she helped me craft my current mission – to help business owners make more money using online media.

    LESSON LEARNED – Really listen to what my clients (and mom) are telling me about the problem they’re experiencing.

  • Mistake, Misstep and Muck-up #5 – Creating a bunch of cool information products all at once. Just because I can bang out 5 special reports in a weekend, doesn’t mean I have the manpower or energy to promote them all at the same time. I realized that in order to make sales on an information product, I really need to market them. Until I do that, they’re going to sit on my website, look pretty and go stale.

    LESSON LEARNED – Focus on one product for at least 3-months and use my affiliates to help promote the new product.

  • Mistake, Misstep and Muck-up #6 – Attending networking events that weren’t producing results. While networking is about building relationships, it should also lead to some quality contacts. Unfortunately, I attended too many networking events where everyone was like me – an entrepreneur looking for business. Although I made some great contacts, after attending the same networking events for 12-months straight, I noticed that my networking circle was stale and lacked any power.

    LESSON LEARNED – Stick with a networking event for no more than 4 consecutive events, analyze the results, then move on. Also, attend more networking events that puts me in touch with my target audience.

  • Mistake, Misstep and Muck-up #7 – Not spending enough on educating myself. As a entrepreneur, it’s so easy to forget that I have to invest in myself by taking courses that can help me learn how to do things better. In the first half of the year, I didn’t spend a dime and my progress showed for it. However, in the latter part of the year, I started to spend a bit on educating myself on new techniques and processes. Doing this put me in touch with how to do things better in my business, as well as meeting some phenomenal people and trainers. Plus, I noticed a spike in sales.

    LESSON LEARNED – Set aside at least 10% of all business income in a savings account to spend on educational materials.

These are what I consider to be the 7 mistakes, missteps and muck-ups that cost me money and I trust that by reading this, you will avoid them as you make your New Year’s resolutions.

Better yet, if you have a mistakes, missteps or muck-up that you experienced in your own business, list them, then write down the lessons you learned from that experience.

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