Capitalism, Socialism, and the Affordable Housing Market

One of the cornerstones of capitalist economic theory, as taught and practiced in the business, governmental, and academic sectors of the United States of America, is called the “efficient market hypothesis”.

That hypothesis claims that a free market is an “efficient” market, meaning that it perfectly provides for the needs of consumers in a nation, at prices they can afford.

I disagree.

“Efficient market hypothesis” claims that markets are rational, meaning that they will make automatic adjustments in prices, to match supplies of (and demand for) particular commodities (whether they be food, clothing, housing, or gasoline).

However, one of the problems with the efficient market hypothesis, is that markets are not rational, because markets are made by human beings, not computers, and most human beings (from my observation) are not rational.

In fact, from what I’ve witnessed, I would claim that most human beings appear to be famously irrational.

So it would only stand to reason, that markets made by human beings (for things like food, clothing, gasoline, and housing) will not naturally fluctuate with the needs of consumers, but rather, will usually charge prices set as high as the sellers of those various commodities can get away with charging.

But what if thousands of people, in a place like a snow-covered environment, can’t afford to pay what the sellers of housing are demanding to be paid?

Should they merely sleep outside in the snow?

I don’t think so.

Yet many of them do.

Why?

I can’t say definitively, but while visiting the city of Boston, Massachusetts in the Spring of 2012, I had the opportunity to meet a fairly large number of the many, many thousands of homeless people who resided in that city then, and what I found was shocking:

There were what appeared to be, over ten thousand homeless people in that city then, contrasting sharply with the large number of “for rent” signs I saw on various houses and apartment buildings in the city, and it’s various suburbs.

I met former businessmen and women, many of whom had lost their jobs in the mass-company-firings of the recession of the 1990’s and 2000’s, (which apparently caused their companies to permanently downsize their jobs), in what resulted in tens of millions of Americans being put out of work (and in many cases, they and their families being evicted out of their homes).

While learning about the struggles of the homeless in the United States of America, the first thing I noticed is that the formal and informal network set up to help the homeless, in actuality accomplished very little to help in any real, tangible way when it came to housing people whose primary need was just that.

Instead, most of the organizations I contacted, and interacted with, seemed to offer everything but.

Food, clothing, toiletries, (and at a few of the better facilities, phone calls, and occasionally, showers), were often available, but real progress towards attaining permanent housing seemed to be continuously (and maddeningly) elusive, not just for myself, but for almost all of the hundreds of homeless people I met and spoke with.

That lack of the one crucial thing homeless people need the most, appeared to lead to a very high level of despair among many of the dozens of homeless people that I spoke with, and that despair appeared to often led many to engage in self-destructive behaviour, and even angry verbal outbursts.

More depressingly, that despair appeared to be intensified by the self-hatred many homeless people seemed to experience after such (usually-justified, yet often misdirected) outbursts, and many of the people I met seemed to be descending down into a deeper and deeper predicament.

Many began to resort to the habitual use of alcohol or drugs, in an apparent attempt to numb the feelings of resentment and self-hatred that seemed to engulf them.

Then, when those same suffering people went to seek housing, those incidents of self-medication with alcohol or drugs would be included in their “client profile”, and many of them would be shunted off into a “bad client” category, and often be:

1) forced leave the homeless shelters,

2) forced to “meet with the police”,

3) forced to attend burdensome anti-“substance abuse” classes and meetings, (despite the fact that some of them had no place to sleep at night),

or…

4) forced to “leave the immediate vicinity” of the homeless shelter, and go…

where?

As a result, many of the hundreds of homeless people I met in Boston, Massachusetts, Manchester, New Hampshire, Miami, Florida, San Diego, California, and Los Angeles, California, seemed to find themselves having no choice but to live outside for many months, years (and some, even decades), at a time, sometimes even in the ice and snow.

I met a few men who had spent entire previous, New England winters outside, some in tents in the snow-blanketed woods, and some feebly attempting to sleep on top of heating exhaust vent grates, to escape the bitter (and sometimes deadly), below-freezing, winter night-time temperatures.

It appeared that every few nights in one of the major north-eastern United States cities, someone would die from sleeping outside in the bitter winter cold. In a rare effort to avoid such tragedies, police officers in progressive Cambridge, Massachusetts would drive around, all throughout the night just before, and during, major snow storms, on the lookout for people who had fallen asleep outside.

While exploring the back streets of Cambridge, Massachusetts in the middle of a few of those bitter cold nights, I occasionally saw people bundled up inside cardboard boxes, feebly (and perilously) attempting attempting to survive the night without freezing to death.

Even more shocking, was the fact that most of the major cities I visited (such as Boston, Massachusetts, Miami, Florida, San Diego, California, and Los Angeles, California), all appeared to have their main homeless shelters located in their downtowns, often within close walking distance (and sometimes in sight of) luxury, high-rise, residential condominium towers, many of which had dozens of empty apartments for rent.

So, despite what many of us may have been taught in college economics courses, the fact is, the free market for housing in the United States of America is not at all efficient. In fact, if you explore the intricacies of many major, urban, United States housing markets, you will often find that they are woefully inefficient.

To make matters worse, the extreme contrast between the levels of contentment of the well-heeled, housed urban professionals, and the barely-surviving homeless appeared to lead to levels of hostility that were, not only disheartening, but even dangerous.

As a result of the predictable frustration experienced by those two extremely alienated groups of “have-more-than-enoughs”, and “don’t-have-anythings”, conflicts would often erupt, with the housed scurrying away to hide inside, and the police sometimes arriving to accost and interrogate the homeless, who were usually intimidated back to “wherever they came from”.

As a result, many of the homeless people I met seemed to be developing an increasing level of resentment towards the United States of America, and the wealthy (or those perceived to be).

After 5 months witnessing the social schisms, and other social unrest caused by homelessness and wealth inequality in Boston, Massachusetts, I boarded a bus for Manchester, New Hampshire, where I witnessed the exact same, corrosive social dynamic at work, actively undermining our national unity and sense of connectedness.

Being unable to find sales work in Manchester, New Hampshire, and knowing that the bitter-cold New Hampshire winter was quickly approaching, I boarded a plane on November 3rd, and flew to Miami, Florida.

Upon my arrival in Miami, I hopped onto a bus straight to Miami Beach, where I witnessed the exact same, depressing social inequality, occurring right alongside the winter-long festivities of one of the most lively international tourist hot-spots in the western hemisphere.

While there, I again noticed the same super-luxurious residential high-rise condominiums that I saw in Boston, Massachusetts, many seemingly built in the last decade or so, during the supposed “recession” that saw millions of American workers jobs (and paychecks) offshored to foreign countries, while corporate profits sky-rocketed, sending the Dow-Jones Industrial average, and wealthy peoples bank accounts, to before-unheard of heights.

Even more disturbingly, while in Miami Beach, I noticed that many of the poor homeless women I met seemed to feel compelled to sell their bodies, in order to afford to pay for basic, life’s necessities, such as food, clothing, shelter, or medication.

Many of the homeless people I met there appeared to spend at least half of their time hiding from the police helicopters, cruisers, and all-terrain-vehicles, that appeared to patrol the beaches relentlessly, in an attempt to chase them away from the sight of the well-heeled international visitors who flock to that city all winter long.

When not resting in my tent concealed in the sand dunes adjacent to the awe-inspiring “South Beach”, I spent my days socializing on the seawall running parallel to the beach. While walking by there one day, I met a homeless African-American Iraq war veteran, just returned home from combat.

He appeared to be suffering from a serious case of “Post-Traumatic-Stress-Disorder”, as a result of having his foot blown off by a suicide-bombers attack on the Humvee caravan he was travelling in, and he appeared to be in terrible daily pain, even though army doctors had somehow surgically re-attached his foot.

He spent his days sitting near the seawall adjacent to the boardwalk, and seemed confused, depressed, and very, very angry at the way he had been used, and apparently abandoned and disposed of, by our countries government and military establishment.

After a few months in Miami Beach, the police presence there persecuting myself, and the other homeless people, became too overwhelming, so I decided to relocate to Hollywood Beach, Florida.

Hollywood, Florida is an interesting city. Most of it isn’t anywhere near the beach, but is inland, being despairingly separated from the beachfront by the “intracoastal waterway”, and so is very humid, though very calm and sociable, inland.

The beach-front itself is almost entirely for tourists. It has a beautiful boardwalk, is very clean and quiet, and is great for:

– families with children,

– those who don’t like (or can’t tolerate) diverse or international crowds,

or

– those who need a break from the faster paced, party beaches, such as Miami Beach.

However, while in the inland part of the city of Hollywood, I met men who revealed to me that one of the homeless shelters there was charging “rent” to people who slept there, even sending disabled people out onto street corners to sell homeless-advocacy newspapers every day, in order to earn the money to pay their rent.

While walking down the street one day, I met a man in a wheelchair with withered legs due to a serious neurological disease. While listening to him speak, he recounted to me that after he had had a disagreement with the manager of the homeless shelter regarding his pain medication, he was unceremoniously evicted out onto the sidewalk a few blocks away, and left there all by himself, even though he couldn’t walk.

Subsequently, the shelter where he formerly resided was seized by the city, and condemned, and the man who operated it was intimidated out of that Florida town for being:

“too nice to criminally-prone homeless people”.

That was the first indication that there is a trend in many warm-weather cities to be hateful and hostile towards homeless people, and the more I investigated the phenomenon, the more disturbed I became.

For example, in both Florida and California, I heard repeated accounts of serious, even murderous violence being repeatedly directed against homeless people, with some cities and towns in Florida appearing to have reached epidemic levels of such repeated outbursts being directed against poor (and sometimes disabled) people living outside, as discussed in this article here:

http://www.huffingtonpost.com/2013/12/16/florida-homeless_n_4453312.html?temp-new-window-replacement=true

Sadly, such crimes appear to also be on the rise in California as well, as evidenced by this section of the “Huffington Post” news website, which discusses the rising epidemic of violence against the homeless:

http://www.huffingtonpost.com/news/homeless-hate-crimes/?temp-new-window-replacement=true

My belief is, that at least part of the reason for this, is that poor and working-class Americans are so angry and frustrated because of their recent economic difficulties, that they are striking out at convenient, socially-acceptable targets, and in the United States of America, where we worship rich people, poor people within easy reach are becoming the targets of choice.

The worship of rich people, and the resultant demonization and dehumanization of poor people, are just two symptoms of the extreme wage, income, & wealth inequality that exists in the United States of America today.

In fact, from my research, I would estimate that the last time wealth inequality was so unjust in the United States of America, was during the late 1800’s, in an age of income inequality so extreme, that the chief corporation-owning beneficiaries of our collective labors were frequently called “robber barons”.

Because of the refusal of the corporation owners of that time to equitably share the fruits of their corporations (and thus, their workers) efforts, an organized labor movement began to take shape, and by the 1950’s, it managed to secure adequate wages and working conditions for tens of millions of American workers, many of whom still do the bulk of the physical work in this country.

That organized labor movement led to the creation of the often idealized “American Middle-Class”, which many credit for the social stability that came to encapsulate the idea of the “American Dream”.

However, during the 1970’s, a new mentality began to infect the hearts and minds of the collective consciousness of the American intelligentsia, and many economists and business-people began to promote a new world-view, which disturbingly extolled the perverse paradigm that “greed is good”.

In fact, such dangerously infectious slogans were charismatically advocated by the protagonists of movies glorifying such selfish mentalities, as evidenced by Michael Douglas’ “Gordon Gecko”, in the 1987 greed-inspiring movie, “Wall Street”.

From the 1980’s, through the 1990’s, up until the victory of President Barack Obama in the mid-2000’s, this countries “greed-is-good”, and “it’s all about money” paradigms were also advanced by mind-warping, wealth-worshipping television programs, such as:

“Lifestyles of the Rich & Famous”,

and

MTV’s: “Cribs”.

As a result, the level of hyper-materialism in the United States of America reached such epidemic proportions, that people who don’t have enough money are no longer merely viewed as “undesirables”, but increasingly, as an entire underclass who are “good for nothing” but to be exterminated.

I believe that this new form of socio-economic fascism represents a very clear and present danger, not only to the millions of homeless people in our country, but also to the tens of millions of us who are merely a paycheck, illness, or missed mortgage payment away from homelessness ourselves.

So, contrary to the idea promoted by generally accepted “free-market” economic theory, the free market for housing in the United States of America does not appear to be at all adequate when it comes to meeting the shelter needs of the people who reside within our nations borders.

And so I believe that our elected government officials have, not only the right, but also the responsibility to intervene, and insure that all of the people dwelling within our nations borders of authority have their basic, housing needs met.

Unfortunately, when broaching such topics in economic discussions, it isn’t uncommon to see some contentious mass media commentators irresponsibly launch socio-economic extremist labels at their opponents, in an attempt to marginalize and demonize them, usually utilizing one of the following nebulous labels:

“Communist”, “Socialist”, “Redistributionist”, “Collectivist”, et cetera…

Yet, very little thought is often invested into what the exact definitions of those terms are.

With that in mind, I’d like to offer my opinion as to what I perceive to be the correct definition and appropriate usage of such socio-economic labels to be:

First, a “communist” is generally viewed as a person who believes in completely equal ownership of the means, and output, of production, of a nations industry.

(In the past, that goal was frequently attained by government mandate (usually through “nationalization” of a nations private corporations (a form of seizure and redistribution generally regarded as unpleasant by most.)).

On the opposite end of the socio-economic philosophical spectrum, we have what are generally called “capitalists”.

Capitalists are those who believe in allowing vastly unequal ownership of the means, and output, of production of a nations industry.

(In recent American history, that philosophy has been pursued almost to the extreme, by unjust recalibration of of our nations tax policy and codes, and has created many tens of millions of “working poor” in our nation (whose ranks appear to be growing by the day)).

Both of those extremes (of Communism, and Capitalism), have generally proven to be very ineffective forms of economic policy in the past, and sadly, they can occasionally result in widespread violence (as witnessed in the cases of both the French & Russian revolutions).

More intelligently, would be a theoretical balance between those two extremes, called “Socialism”.

Socialism, (provided it is not enforced by violence, or accompanied by racial, religious, or ethnically supremacist theories) is usually the best economic approach for a nations economy, as both the extremes of “capitalism”, and “communism” have historically proven to be ineffective models for meeting the material, and spiritual, needs of a nations populace.

Such deficiencies in meeting the needs of a nations populace can sometimes result in:

Violent internal “civil” wars (a.k.a. “revolutions”), as in the case of pre-revolutionary Russia (where a Tsarist aristocracy attempted to forcibly rule the nations repressively unequal feudalistic peasantry-based agricultural economy,

or

Violent, externally aggressive wars, such as those we are seeing in the modern-day United States of America, the leaders of which appear to be on endless Quixotic quest to (mis)-identify and displace their disenfranchised citizens rage at their increasing economic impoverishment onto convenient, external, foreign targets.

Instead, it might be helpful for our nations leaders to temper our current hyper-capitalist orientation with more socialist economic principles.

Why Is WebHostingHub Shared Hosting the Most Affordable and Reliable Hosting?

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The reseller hosting offers eight packages to be able to decide the best package for you according to your demands and budget. The packages start with Starter plan and the highest plan is Extreme which offers all the needed services for a reseller but they are also offered at a higher price than other packages which are lower in the offered services. The prices start at $3.99 per month when you pay for two years in advance.

The first package which is Starter offers 1 GB for disk space, 20 GB for bandwidth, hosting unlimited domains, private name servers, free templates, Ruby on Rails, search engine submission, instant and full backups, guarantees 99.99% uptime, unlimited e-mail accounts POP3, web mail, mailing list, spam assassin, unlimited add-on domains, unlimited sub-domains, unlimited FTP accounts, front page extension and shared IP address.

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Affordable Banner Ads – How Much You Should Spend to Get the Best Results

As a marketing expert, I am often asked to assess new methods of advertising for my clients. One recent request came from a car accessory company who has a very successful e-commerce website as well as an Amazon store, both of which I created, manage and maintain. By reviewing daily reports on Google Analytics, I am fully apprised of how many visitors arrive at his website, where they come from, what pages they view and how long they spend, among many other parameters. Through our ShopSite shopping cart, we also have extensive reports about which products sell best.

One of the most valuable pieces of information among all this data is the source of referral. This client is extremely fortunate to have developed a very loyal following among previous customers who liberally discuss their interests, purchases and post photos of their prized custom-enhanced cars on a number of popular, special-interest automobile forums on the Internet. Each time my client is recommended, his URL address for his website is posted within the discussion thread which in turn gets repeated whenever anyone comments or asks further questions on the subject. As a result of this, his website has hundreds of linkbacks which has driven his search rankings up to the tops of any relevant Google searches. We can only count our blessings. Of course, his impeccable business practices, unique products and excellent customer service have given his company an enviable reputation for reliability which he works hard to reinforce on a daily basis.

In an effort to show gratitude to these forums and their participants, he has suggested many times that we look into costs for banner advertising, which is a certain format of advertising used on websites with a variety of payment options to choose from. And, dutifully, I have requested media kits and cost information from a number of forums only to be stymied by the intimidating prospect of buying ads by the number of impressions as opposed to some more traditional mode of measurement. Having been in this business for over 35 years, we get a little flummoxed by common claims of exorbitant numbers of visitors per day which seem somewhat far-fetched, to say the least. However, with recently established auditing procedures set up by an organization called The Interactive Advertising Bureau (IAB), buying banner advertising by number of impressions is now more comparable to buying print advertising by audited circulation figures, as an example. This is not to say that every Internet banner advertising claim is audited but at least there are guidelines and standards with which to correspond.

Despite our reservations, the need and desire to advertise to such an appropriately targeted market remains, so we’ve finally bitten the bullet. Having visited the site of a particular automobile forum of interest, one which boasts 170,000 unique visits (note: “visits” not “visitors”) per month, I was immediately attracted to banner ads which appear prominently in key spots on the page. I quickly learned that those ads are placed by Google who only entertains advertising budgets of immense proportion. I know this is true, having been left in limbo waiting for Google sales reps to give me the courtesy of answering my picayune cost questions, which so far has proven futile. However, in repeated efforts to learn more from the endless documents Google has available on every possible facet of this subject, “image” (banner) advertising through Google can be on a “cost-per-click” basis, the cost of which is determined by bids submitted by competitive participants within a given industry, or on a “cost-per-thousand” (cpm) basis based on number of impressions the ad receives and a predetermined budget you arrange with Google. Your ad is then placed on a particular website or group of websites you specify, or is circulated among Google’s choice of appropriate websites based on keywords you have selected. Unless you have a sizable budget to invest in this program, Google does not encourage your participation.

If you haven’t heard of “affiliate marketing, it is appropriate to discuss here. It is the popular relationship between a website with ample traffic, an online merchant who wants to place a banner ad to draw interest to his product, service or website, and sometimes a third-party Internet ad placement service who acts as a liaison between suitable high-traffic websites and appropriately related banner advertisers. Google itself is an affiliate marketing service as described above, as are Yahoo and countless others all over the Internet. Besides arrangements for pay-per-click, there are also pay-per-sale and pay-per-lead setups, all of which require payment of a commission by the banner advertiser to the affiliate at an agreed, predetermined rate. This could be the equivalent of pennies or dollars, depending on the relationship and contract. And it is based on the age-old tradition of rewarding anyone who contributes to your sales by fruitfully promoting your product or service. If you think paying by ad impression is worrisome, paying by click is even more terrifying when you read about cases where advertisers rack up thousands of dollars worth of commissions due because someone from a competitive business targets your ad with a clicking scam designed to put you out of business with hundreds of meaningless clicks! While these are the exceptions, it is enough to undermine your courage.

Alternatives are available, however. It is possible to bypass Google and other affiliate marketers by placing ads directly on a website you choose for merits you openly recognize, without any strings attached for profit-sharing. In our case, we appealed to the automobile forum’s marketing department which offered very reasonable banner advertising rates through a professional, attentive and eager sales rep who was happy to guide us through the entire process, including late at night and on the weekend!

First we decided on a large banner size of 728 x 90 pixels, also known as a “leaderboard,” which is a horizontal unit about the size of the window on a window envelope. As long as we kept the banner ad file size to 20k, we were allowed to submit either a static ad or an animated Flash ad. But we were warned that it is quite difficult to get Flash ads down to 20k and would be charged extra for a size that exceeded 20k.

The client agreed that we should try to make the ad a Flash version because it gave us the option of showing more than one product and delivering more than one message, all while attracting attention with the ad’s movement. After working on the ad’s construction, the smallest I could get the size down to was 25k. But, as always, even after 35 years, I learned a couple of tricks in the process thanks to Google searches which provided some tips on file reduction by some knowledgeable people who are unbelievably generous with their free information.

What contributes to oversize in a Flash SWF file are a number of elements including size and type of Photoshop images used, failure to convert every layer’s components to symbols and the number of frames used in the ad (or length of time the file needs to complete its action.) By addressing all of these parameters, I finally got the file down to 20k and, as a result, we were charged the flat fee of $130 per 50,000 impressions for a contract total of 300,000 impressions over a 3-month term, or $780. That’s less than a penny per impression. Certainly that is an affordable rate to test the market both for ad effectiveness and market reception compared to the need for a $20,000 minimum budget with Google.

A day or two after the ad had been placed and started running in rotation, taking its turn appearing in the very same ideal spots as the Google ads I had seen, the ad rep contacted me to say that when the ad is clicked on, our website opens in the very same window the ad occupies, the skinny 728×90 pixel space, which obviously is not what we had intended! All of our tests had shown the website opening in a new full-size window. Luckily, the ad rep said if I can fix the ad to open a new window when clicked upon to accommodate the large website page, he would restart the contract at no additional cost. (Talk about customer service! What a rare, exceptional human being!)

Self-taught at everything I do, I needed to solve this new challenge with an appropriate script within the Flash file to open a new window when the ad was clicked upon. Although I thought I’d have to specify the size of the window needed, I discovered through trial and error that the new window which opens is entirely dependent on the size of the window of the users’ browser, any size of which would be acceptable in this instance, since it would surely exceed the relatively “tiny” size of our banner ad.

Upon submitting the new file, the ad rep confirmed that the problem was solved. A new large window opened when the ad was clicked upon displaying our website in all its glory, and the contract was restarted from zero.

What prompted us to use this particular forum for our banner advertising test was its focus on a model of vehicle which is least popular in our product sales history. We attribute this phenomenon to a supposition that this model of car attracts a younger market who may not be as affluent as older drivers who buy lots of our products for vehicles that appeal to a more mature taste. But our choice of product advertised is one that appeals to every market worldwide because it is so desperately needed by drivers of the make of car in which we specialize, regardless of model. This is crucial to accurate measurement of the banner ad’s effectiveness.

While we are still grappling with a number of variables which can affect banner ad visibility, such as how often it appears to the right audience at the right time, something which is common to all other types of advertising as well, we can see through Google Analytics at this early stage of review that a respectable number of website visitors are coming directly to the page to which the ad is linked. It is not common for visitors to know the exact address of that special page thereby making it their “landing” page. With this knowledge, we can safely assume that those visits are a result of the banner ad. Otherwise, Google Analytics tells us the name of the source of referral, which could be Google, Yahoo, a specific automobile forum URL or any number of other possible referring sites. In the case of the banner ad, the referral is called “direct,” meaning that the user’s click brought him to a specific address without depending on the use of a keyword or search term.

Still, there are other concerns which control the effectiveness of a banner ad. Just as technology was developed to rid the TV viewer of the necessity to sit through annoying commercials which interrupt programming, there is similar technology which blocks banner ads from a website visitor’s experience. Combine that with the limitations surrounding reception of Flash animation on certain mobile devices and you begin to understand the many constraints which affect banner advertising success.

As with any advertising or marketing efforts, it is fair to say that our expectations about banner ad effectiveness are hopeful for an actual return on investment in the form of increased sales, but at the same time, realistic if the only benefit is one of corporate exposure, professional image and product awareness. In time, all promotional efforts contribute to a cumulative rate of success. As businesses, this is something we accept as going with the territory. And as a final rationalization, we take solace in the adage “nothing ventured, nothing gained.”

Affordable & Effective Marketing Tips to Promote Your Business Online

There are many ways that you can market your business without having to spend a lot of money and if you know what they are, then you can get started. You can do this simply by creating some stunning content and having it posted on your blog or even by writing for an industry-related magazine. These are just a few of the many options that you can pick and choose from, so make sure that you are considering what options are going to be ideal for you.

Affordable Marketing Tips

Make sure that you are looking at the budget that you have for marketing and that you are thinking of how you can get the most for your money. Here are some great tips that can help you to save money or get marketing done at affordable prices, including:

• Creating some of the best and most unique content that is found on the internet and posting it on your blog

• Create your own My Business Google account to ensure the visibility on various sites like Google Maps

• Build an email list of interested customers and make sure that you are letting them now when new services or added or when you have a sale

• Write an informative article for one of your industry related magazines

• Attend some of the functions for local networking

• Sponsor or even co-sponsor a giveaway or contest

• Build an affiliate program for your loyal customers

• Write guest posts for some of the popular niche sites

• Comment on various blog posts

• Create a group and profile page on Facebook for your business

• Offer some free introductory products on your page

• Create some stunning infographics that you can use

• Create business cards that will catch the eye

• Host some classes locally

• Post free information on your social media pages

• Interact with customers on social media through comments, messages and more

• Buy advertisements on Facebook and other social media platforms

• Consider PPC as an option

• Offer discounts to people who subscribe to your mailing list

Think about these various ways that you can save money when it comes to advertising since most of them would be affordable and can fit into any budget that you might have. Find the ones that work for you and that would cover the needs that you might have, so start looking now.

There are plenty of ways that you can get effective and affordable marketing without blowing up your current budget. Think about creating some great content and posting it on your site along with writing guest posts for other industry sites. Also, you should make sure that your business is claimed on all of the Google Business tools and that you are updating the information as it changes, if it does. You also want to make sure that you are finding the right marketing technique that would work for you, including giveaways and much more.

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