Why Your Business Should Invest Into Direct Mail

Like any good entrepreneur, I’m always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent response rate, even with a younger demographic target audience.

Think about it; people are deluged with emails, social media posts and instant messaging. In the digital world, it’s a novelty to receive a great piece of direct response material in the mail. However, there are a few differences in what we do in our direct mail than what was done in the old school days.

  • We experiment with all types of colorful pieces.
  • We rarely send any letter.
  • The pieces are always vibrant with images and very little copy.

There are a couple of reasons why your business should consider direct response to prospect and grow your business.

  • Response Rate: Last year, Compu-mail noted, “Direct mail household response rate is 5.1% (compared to.6% email,.6% paid search,.2 online display,.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.
  • Personalization: When your prospects receive mail (not including bills), particularly those who are of Generation X or older, there is a familiar feeling. The older generations still like to receive something in the mail with their names on it. They can touch the piece, and there’s something novel about it in today’s world.
  • Generational Myth: Believe it or not, a sizable portion of Millennials also like direct response because it’s something they too can touch and hold. According to a Forbes article, 36 percent of people under the age of 30 like to check their mailboxes, and 95 percent of those between the ages of 18 and 29 have a favorable view of mail, such as personalized cards.
  • QR Codes and PURLs: Companies have been experimenting with testing QR and PURLs (personal URLs), which redirects a person who receives a piece of mail back into the digital age. Since most people now have a smartphone, these codes can be scanned by the target audience for more information.
  • Messaging: If you’re doing a particular project or sale, consider using direct mail to bolster the urgency. My team and I have gotten high response rates to direct mail pieces that have had a deadline to partner with our companies. One of the key reasons we have seen this work is because with all of the emails people receive, lots of times they are dismissing this form of communication quickly just to get through their email box.
  • Multi-channel Marketing: Direct response is an excellent way to support your digital marketing efforts. We know that people have to see your brand and logo multiple times for it to begin to “stick” in their minds. Direct mail helps reinforce your brand’s digital efforts. Prospects not only see you in the digital world but also in the “real world.”
  • Testing: Direct mail provides your business with an opportunity to test another method for reaching out to your prospects. We’ve tested direct response with high-level prospects in our target audience, and the new accounts we’ve obtained has paid for the mailing expenses
  • Easy Analytics: Direct mail results are straightforward to understand. You don’t need to have anyone on your team sign-into a digital platform to pull a report for you. Direct response provides you an easy way to see how much you spent against the amount of new business you achieved.
  • Credibility: Direct mail, because it’s familiar and tactile, gives the recipients an automatic sense of your credibility. We live in a world of “fake news” and raging social media debates about content in the digital space that is authentic and real. Direct response cuts through the noise and instantly gives credibility because of the investment and its familiarity.
  • Creativity: Direct response is an excellent way to experiment with color, size, shape and different packaging for your pieces. Sophisticated marketers are experimenting with many different types of mailings to stand out from a regular sized and traditional letter and envelope, which encourages people to look at the piece.

The Data & Marketing Association (DMA) has reported that direct mail has declined. However, in a digital world where people are inundated with massive amounts of content, direct mail stands out as a creative way to cut through the noise. At the very least, direct mail is an excellent complement your digital efforts, and at best, it’s a great way to obtain new business.

How To Recover From Job or Business Loss

Have you lost your job, your business, your income, or your passion for earning money? Are you feeling sad, lonely and non-productive? Do you feel that to rely on a government hand-out is just not something you want. Regardless of the political rhetoric, history proves beyond a reasonable doubt that government intervention in life doesn’t work for your benefit.

The good news is lacking money and feeling disheartened is not your reality. You can make money now, in this unprecedented economic environment; and it is not difficult.

Everyone has knowledge about something. What have you accomplished in your life that could help other people? Have you painted houses, cleaned swimming pools, or worked at a job that helped you learn a craft, or skill?

What hobbies do you have that could help people? Have you done wood- working, cooking, gardening, worked on computers, or motorcycles? Could you help someone learn how to take care of an elderly parent, or perhaps help people learn what to look for in good nursing home care?

Have you been a mortgage broker, real estate agent, or insurance agent? Could your knowledge help someone else to understand how to research and apply for a mortgage, sell, or buy real estate or even work through foreclosure or bankruptcy?

Yesterday I saw a new food truck serving coffee in the parking lot of a shopping center. It looked so inviting I stopped for a fresh cup of coffee. While the owner was getting my coffee I asked him how he got started.

Prior to this pandemic he had a lucrative job in a local business. When he was laid off from work because the company he worked for had closed he immediately started thinking about what would happen if the company could not open again.

He knew he could make a good cup of coffee. Many of his friends asked him about what he did to make his coffee taste so delicious. He did not have a coffee secret to share; but he did make a good cup of coffee.

He found an old bus for sale at a price he could afford. After weeks of working on the remodeling, his bus was ready for the coffee test. Could he actually sell his coffee? Two days after his business launched, he knew the answer was, yes.

Everyone has a story! What is your story? Do not allow fear to keep you from living your life. Think about this; how do you want to live your life? Are you really happy sitting home doing nothing, watching the fake news media. If so then you are living someone else’s life.

The question is; do you want to live your own life? Do you want fulfillment and happiness? My guess is that your answer to these questions is; yes.

Do you get the picture? Everyone has a skill, gift, or talent. Get started today. It is never too late for a new start regardless of age, stage, or condition.

Blogging – Are You Exposing Yourself To Legal Liabilities?

In November 2006, Blogging Asia: A Windows Live Report released by Microsoft’s MSN and Windows Live Online Services Business revealed that 46% or nearly half of the online population have a blog [Blogging Phenomenon Sweeps Asia available at PRNewswire.com].

Blogging Asia: A Windows Live Report was conducted online on the MSN portal across 7 countries in Asia namely Hong Kong, India, Korea, Malaysia, Singapore, Taiwan and Thailand. Interestingly, the report found that 56% of Malaysians blogged to express their views, while 49% blogged to keep friends and family updated.

This article focuses on Malaysian law however as the Internet transcends boundaries and jurisdictions therefore the laws of many countries may apply. In Malaysia, bloggers face legal risks that carry civil or criminal liabilities such as;

(a) copyright;

(b) trademark;

(c) defamation; and

(d) sedition.

Other than the above, a blogger must consider other legal risks such as fraud, breach of confidentiality and misrepresentation which will not be addressed in this article.

Copyright protects the way artists or authors express their idea or fact on a piece of work but not the underlying idea or fact itself. Copyright protects originality of the work and prohibits unauthorised copying. Copyright protection is eligible for the following works refer to Section 7 (1) of the Copyright Act, 1987:-

(a) literary works, such as written works, novels, source codes in computer program and web pages and content in multimedia productions;

(b) musical and dramatic works, such as musical score, plays and television scripts;

(c) artistic works, such as drawings, sculptures and photographs; and

(d) sound recordings and films, such as films (traditional celluloid and various video formats), records, tapes and CDs of music, drama or lectures.

Unfortunately, much of the copyright infringement occurring on the Internet goes undetected. New blogs at times use existing blogs for its content and this is done through copying or linking. Apart from that, posting copyrighted photographs, designs, product photos or product packaging from another website is also illegal.

There are “rules of thumb” to follow when creating or posting contents such as:- (a) create one’s own original image, graphic, code and words; (b) use licensed works within the scope of permitted use laid down by the owner; and (c) use free images off the Internet as long as the terms of the creator of the image are followed.

The same “rules of thumb” apply when posting programming scripts as it is normally a violation of copyright law to appropriate programming scripts from third parties. With regards to postings on one’s blog by third parties, the blog owner may receive an implied licence to the postings made by third parties. When offering podcast i.e. recorded and dowloadable audio file to be downloaded from blogs it is best that the podcast do not contain any copyrighted music belonging to others thus protecting oneself from any copyright infringement suits.

If copyright protects the way ideas or facts are expressed, trademark on the other hand protects words, designs, phrases, numbers, drawings or pictures associated with products and services.

A trademark owner enjoys exclusive right to use his mark in relation to his products and services refer Section 35 (1) of the Trademark Act, 1976. Trademark protection grants right to the trademark owner to prevent others from using identical trademark with identical goods or similar goods that is likely to cause confusion to the public refer Section 19 (1) and 19 (2) of the Trademark Act, 1976.

How does a blogger infringe trademark belonging to another? One example is when a blogger posts links on logos belonging to a trademark owner. When a visitor clicks on the trademark it will directly lead the visitor to the blogger’s blog instead of directing the visitor to the trademark owner’s website.

Such linking may cause confusion or deception as it raises serious risk that the blog is in some way connected with or related to the trademark owner’sproducts and services.

Generally, the term defamation refers to a false statement made about someone or an organization that is damaging to their reputation. The person publishing the statement must have known or should have known that the statement was false. While the Internet provides the arena in which defaming statement can be made or published, there is no specific legislation that deals with defamation on the Internet in Malaysia.

In Malaysia, the Defamation Act, 1957 applies to publications in printed materials and broadcasting through radio or television. Since the law applies to published or broadcast materials, hence in principle it applies to materials such as blogs and websites published on the Internet.

As defamation law is complex there is a need to distinguish whether a defamatory statement is a libel (written form) or slander (spoken words). In a case of libel, if it is determined that the statement is defamatory then there are presumptions against the author or the publisher. In the case slander, there is often the requirement to proof actual damages or special damages suffered due to the defamatory statement. Hence, slander law does not apply to blogs as it does not fall within the ambit of broadcasting the slanderous words by means of radio or television.

Due to rapid changes to the Internet and the convergence of technologies, one will wonder whether the courts will apply the libel law or slander law when blogs converted from text to speech format are transmitted on the Internet. However, all this depends on proving defamation and finding the identity of the blogger which can be an enormous task due to the anonymity of the Internet and its worldwide scope.

Another legal risk is when blogs are used to disseminate false,incomplete or misleading information regarding racial disturbances or contents that cause hatred or contempt towards the government or the ruler. In Malaysia, various offences are provided for in the Sedition Act 1948 such as it is an offence for any person to print, publish or distribute any seditious publication- see Section 4 of the Sedition Act, 1948 for other offences. Whether the provisions in the Act apply to publications on the Internet have not been judicially determined.

In Singapore the sedition law was applied in 2005 where the Singapore court jailed two users for posting seditious remarks on the Internet- Two jailed for ‘sedition’ on internet, South China Morning Post, Saturday, October 8, 2005. The South China Morning Post reported that the case is considered a landmark case underscoring the government’s attempts to regulate online expression and crack down on racial intolerance. The two cases represented the first time Singaporeans had been prosecuted and convicted for racist expression under its Sedition Act.

Arising from the case of the racist bloggers, on 8 November 2006 the Singapore Government proposed changes to its Penal Code taking into account the impact of technology such as the Internet and mobile phones- refer to Singapore Ministry of Home Affairs, Consultation Paper on the Proposed Penal Code Amendments at page 2. The amendments cover offences committed via electronic medium such as Section 298 (uttering words, etc with deliberate intent to wound the religious feelings of any person) to cover the wounding of racial feelings as well, Section 499 (defamation) and Section 505 (statements conducing to public mischief) to expand and include those “published in written, electronic or other media” see Singapore Penal Code (Amendment) Bill at pages 8 and 20. These amendments when passed empower the police and state prosecutors to prosecute those with offending blogs- Cf.Sections 298, 499 and 505 of the Malaysian Penal Code (Revised 1997).

There are reasons why the authorities are taking blogging seriously as half of the people that took part in the Blogging Asia: A Windows Live Report survey believe that blog contents are as trustworthy as traditional media and a quarter of the respondents believe blogs to be the quickest way to learn about news and current affairs.

With such reliance on blogs, contents containing false, incomplete or misleading information posted on blogs not only may cause panic, anger, contempt or political scandals; it may also cause political and economic instability.

The Internet presents challenges to existing laws that are slow to provide adequate protection to a party with respect to the use and content of blogs. Currently, codes of practice for Internet users including bloggers have not been proposed as part of the Internet regulatory regime currently operating in Malaysia.

Instead, bloggers need to practise self-regulation and understand the legal implications of blogging to ensure that their blogs are written in a responsible and lawful manner. In order to protect themselves, bloggers may provide terms of use and proper disclaimer to offer some degree of comfort and protection from third parties postings on their blogs.

For those bloggers who are not self-aware of the legal risks, efforts should be made to educate and raise awareness to those bloggers. Perhaps the social responsibility lies on the Internet service providers and website service providers to create a blogger’s code of ethics to educate its bloggers to be ethical towards their readers, the people they write about and the legal ramifications of their actions.

First Published at Current Law Journal April Part 2 [2007] 2 CLJ i

Online Radio – Entertainment at the Tip of Your Finger

The Internet, apart from being the largest source for information on any topic, also contains many opportunities for keeping its users entertained. One example is the availability of numerous online radios, spread over a huge number of channels. The users are free to choose their loved channels and listen to them.

As long as you have a computer and an Internet connection, you can access any online radio from anywhere in the world. For example, someone may listen to an Indian radio station all the way from Africa or Australia. Live radio allows us to listen to the latest news, political developments, business and sports news. As well as a wide variety of music. For listening to any online radio, certain streams are required, for example MP3 or windows media audio. Over a very short period of time, online radio has attracted the attention of the media. Many of these radio channels enjoy the financial support of various donors, helping the websites to bring in funds.

The Internet radio offers many advantages. One of the most important benefits is the fact that this type of radio provides a wide variety of options, extending beyond just the classic rock and pop.

For instance, if electronic music is your favorite, you may select from trance, soundtracks of video games, ambient and a lot more. It would suffice to say that, irrespective of the taste of the listeners, they can generally get streaming radio.

A very helpful feature of online radio is the fact that it carries fewer ads. The operating expenses for an online radio are lower than the conventional radio stations. As a result, they can survive even with fewer commercials.

Another reason for such radio stations to have a low number of ads is the fact that they often get financial support from donors and subscribers. This helps the listeners enjoy their favorite programs without frequent interruptions.

Another benefit of patronizing these radio stations is the fact that you require very little for listening to your programs. Basically, you only need a computer that is capable of running any edition of Windows, Linux or Mac.

And, last but not the least, another benefit of having an online radio is the fact that it delivers a superior quality of sound. The reason is the fact that this kind of radio is less compressed.

For enjoying online radio, you should search the channels as per name or genre. Many websites contain search boxes, allowing you to locate your favorite artists easily.

Once you have located the channel of your choice, you simply click it and this automatically starts the radio station, enabling you to listen to it for any length of time.

While listening to your favorite program, you should note down the details, like the site of the station, its speed of connecting, and who is its jockey. All this can help you in locating the station in the future.

When you want to stop your online radio from broadcasting, you’ll only need to click the ‘stop’ button. Please note that this radio doesn’t give the option of ‘pause’, as it broadcasts continuously.

The IPC Instant Cash Training Center to Make Money Online

I recognize that in this make money online business arena that one of the most important aspects for a beginner, in particular, to consider is, “How am I going to duplicate the success of others who are already successful online?”

The resounding answer to that question is that training is the number one way that one can learn how to duplicate other successful members of a make steady money online opportunity.

I am going to review the training center at IPC Instant Cash to see if it is an effective source for people to learn how to duplicate the “good results” of others who already know how to make money online

I submit to you that to be an effective training center for people who are trying to find ways to make money online, that two ingredients are necessary – 1.Communicated for the newest of newbies to understand and 2. Accuracy 3.Communicated in two different medias.

Communicated for the newest of newbies

The IPC instant cash Training Center is written and spoken, in terms and with concepts that are easy for people to follow along. I see way too many training centers or Teams of trainers or mentors that seem to have their own agenda and do not speak to the ears or eyes of everyone. I have found that at IPC that a newbie or a more experienced entrepreneur can understand comfortably the instructions being given to increase the students chances to make money online fast.

Accuracy

The IPC Instant Cash training center explains the nuts and bolts of their business with accuracy and detail so that if followed anybody can make money on the internet. It begins with setting up the system. The set up process is clear that you should not move on until the setup process is complete. When the new participant follows the instruction they find there is nothing left to the imagination as the instructions are detailed to a fault, if it were to be a fault to be so detailed. I found that needing to call the support center was not necessary because the instructions were very precise.

Then when the marketing instructions are given in the IPC Instant Cash training center a newbie must feel that they have died and gone to heaven because the center actually shows you how to market, where to market, why this works, what to do to avoid pitfalls, and what to do to increase your chances for success at making the residual income online that is allowed in this program.

Communicated in two different media

How do I know that two different medias and not three are better? Well I don’t but I absolutely do know that if you speak about a subject and you also have the same information in written form as the IPC Instant Cash Training Center does, then you are increasing the chances of communicating to the style of everyone. People learn differently from each other and the Training Center teaches people how to make money online in the two ways that are most conducive to learning – they speak it, and write it plus they even have the ability for you to make a phone call to clear any questions not covered by the training center.

It would be my assessment of the IPC Training Center that gives the make money online ideas and specifics to members that it passes the test of an effective way for anybody to learn how to make money online

Capitalism, Socialism, and the Affordable Housing Market

One of the cornerstones of capitalist economic theory, as taught and practiced in the business, governmental, and academic sectors of the United States of America, is called the “efficient market hypothesis”.

That hypothesis claims that a free market is an “efficient” market, meaning that it perfectly provides for the needs of consumers in a nation, at prices they can afford.

I disagree.

“Efficient market hypothesis” claims that markets are rational, meaning that they will make automatic adjustments in prices, to match supplies of (and demand for) particular commodities (whether they be food, clothing, housing, or gasoline).

However, one of the problems with the efficient market hypothesis, is that markets are not rational, because markets are made by human beings, not computers, and most human beings (from my observation) are not rational.

In fact, from what I’ve witnessed, I would claim that most human beings appear to be famously irrational.

So it would only stand to reason, that markets made by human beings (for things like food, clothing, gasoline, and housing) will not naturally fluctuate with the needs of consumers, but rather, will usually charge prices set as high as the sellers of those various commodities can get away with charging.

But what if thousands of people, in a place like a snow-covered environment, can’t afford to pay what the sellers of housing are demanding to be paid?

Should they merely sleep outside in the snow?

I don’t think so.

Yet many of them do.

Why?

I can’t say definitively, but while visiting the city of Boston, Massachusetts in the Spring of 2012, I had the opportunity to meet a fairly large number of the many, many thousands of homeless people who resided in that city then, and what I found was shocking:

There were what appeared to be, over ten thousand homeless people in that city then, contrasting sharply with the large number of “for rent” signs I saw on various houses and apartment buildings in the city, and it’s various suburbs.

I met former businessmen and women, many of whom had lost their jobs in the mass-company-firings of the recession of the 1990’s and 2000’s, (which apparently caused their companies to permanently downsize their jobs), in what resulted in tens of millions of Americans being put out of work (and in many cases, they and their families being evicted out of their homes).

While learning about the struggles of the homeless in the United States of America, the first thing I noticed is that the formal and informal network set up to help the homeless, in actuality accomplished very little to help in any real, tangible way when it came to housing people whose primary need was just that.

Instead, most of the organizations I contacted, and interacted with, seemed to offer everything but.

Food, clothing, toiletries, (and at a few of the better facilities, phone calls, and occasionally, showers), were often available, but real progress towards attaining permanent housing seemed to be continuously (and maddeningly) elusive, not just for myself, but for almost all of the hundreds of homeless people I met and spoke with.

That lack of the one crucial thing homeless people need the most, appeared to lead to a very high level of despair among many of the dozens of homeless people that I spoke with, and that despair appeared to often led many to engage in self-destructive behaviour, and even angry verbal outbursts.

More depressingly, that despair appeared to be intensified by the self-hatred many homeless people seemed to experience after such (usually-justified, yet often misdirected) outbursts, and many of the people I met seemed to be descending down into a deeper and deeper predicament.

Many began to resort to the habitual use of alcohol or drugs, in an apparent attempt to numb the feelings of resentment and self-hatred that seemed to engulf them.

Then, when those same suffering people went to seek housing, those incidents of self-medication with alcohol or drugs would be included in their “client profile”, and many of them would be shunted off into a “bad client” category, and often be:

1) forced leave the homeless shelters,

2) forced to “meet with the police”,

3) forced to attend burdensome anti-“substance abuse” classes and meetings, (despite the fact that some of them had no place to sleep at night),

or…

4) forced to “leave the immediate vicinity” of the homeless shelter, and go…

where?

As a result, many of the hundreds of homeless people I met in Boston, Massachusetts, Manchester, New Hampshire, Miami, Florida, San Diego, California, and Los Angeles, California, seemed to find themselves having no choice but to live outside for many months, years (and some, even decades), at a time, sometimes even in the ice and snow.

I met a few men who had spent entire previous, New England winters outside, some in tents in the snow-blanketed woods, and some feebly attempting to sleep on top of heating exhaust vent grates, to escape the bitter (and sometimes deadly), below-freezing, winter night-time temperatures.

It appeared that every few nights in one of the major north-eastern United States cities, someone would die from sleeping outside in the bitter winter cold. In a rare effort to avoid such tragedies, police officers in progressive Cambridge, Massachusetts would drive around, all throughout the night just before, and during, major snow storms, on the lookout for people who had fallen asleep outside.

While exploring the back streets of Cambridge, Massachusetts in the middle of a few of those bitter cold nights, I occasionally saw people bundled up inside cardboard boxes, feebly (and perilously) attempting attempting to survive the night without freezing to death.

Even more shocking, was the fact that most of the major cities I visited (such as Boston, Massachusetts, Miami, Florida, San Diego, California, and Los Angeles, California), all appeared to have their main homeless shelters located in their downtowns, often within close walking distance (and sometimes in sight of) luxury, high-rise, residential condominium towers, many of which had dozens of empty apartments for rent.

So, despite what many of us may have been taught in college economics courses, the fact is, the free market for housing in the United States of America is not at all efficient. In fact, if you explore the intricacies of many major, urban, United States housing markets, you will often find that they are woefully inefficient.

To make matters worse, the extreme contrast between the levels of contentment of the well-heeled, housed urban professionals, and the barely-surviving homeless appeared to lead to levels of hostility that were, not only disheartening, but even dangerous.

As a result of the predictable frustration experienced by those two extremely alienated groups of “have-more-than-enoughs”, and “don’t-have-anythings”, conflicts would often erupt, with the housed scurrying away to hide inside, and the police sometimes arriving to accost and interrogate the homeless, who were usually intimidated back to “wherever they came from”.

As a result, many of the homeless people I met seemed to be developing an increasing level of resentment towards the United States of America, and the wealthy (or those perceived to be).

After 5 months witnessing the social schisms, and other social unrest caused by homelessness and wealth inequality in Boston, Massachusetts, I boarded a bus for Manchester, New Hampshire, where I witnessed the exact same, corrosive social dynamic at work, actively undermining our national unity and sense of connectedness.

Being unable to find sales work in Manchester, New Hampshire, and knowing that the bitter-cold New Hampshire winter was quickly approaching, I boarded a plane on November 3rd, and flew to Miami, Florida.

Upon my arrival in Miami, I hopped onto a bus straight to Miami Beach, where I witnessed the exact same, depressing social inequality, occurring right alongside the winter-long festivities of one of the most lively international tourist hot-spots in the western hemisphere.

While there, I again noticed the same super-luxurious residential high-rise condominiums that I saw in Boston, Massachusetts, many seemingly built in the last decade or so, during the supposed “recession” that saw millions of American workers jobs (and paychecks) offshored to foreign countries, while corporate profits sky-rocketed, sending the Dow-Jones Industrial average, and wealthy peoples bank accounts, to before-unheard of heights.

Even more disturbingly, while in Miami Beach, I noticed that many of the poor homeless women I met seemed to feel compelled to sell their bodies, in order to afford to pay for basic, life’s necessities, such as food, clothing, shelter, or medication.

Many of the homeless people I met there appeared to spend at least half of their time hiding from the police helicopters, cruisers, and all-terrain-vehicles, that appeared to patrol the beaches relentlessly, in an attempt to chase them away from the sight of the well-heeled international visitors who flock to that city all winter long.

When not resting in my tent concealed in the sand dunes adjacent to the awe-inspiring “South Beach”, I spent my days socializing on the seawall running parallel to the beach. While walking by there one day, I met a homeless African-American Iraq war veteran, just returned home from combat.

He appeared to be suffering from a serious case of “Post-Traumatic-Stress-Disorder”, as a result of having his foot blown off by a suicide-bombers attack on the Humvee caravan he was travelling in, and he appeared to be in terrible daily pain, even though army doctors had somehow surgically re-attached his foot.

He spent his days sitting near the seawall adjacent to the boardwalk, and seemed confused, depressed, and very, very angry at the way he had been used, and apparently abandoned and disposed of, by our countries government and military establishment.

After a few months in Miami Beach, the police presence there persecuting myself, and the other homeless people, became too overwhelming, so I decided to relocate to Hollywood Beach, Florida.

Hollywood, Florida is an interesting city. Most of it isn’t anywhere near the beach, but is inland, being despairingly separated from the beachfront by the “intracoastal waterway”, and so is very humid, though very calm and sociable, inland.

The beach-front itself is almost entirely for tourists. It has a beautiful boardwalk, is very clean and quiet, and is great for:

– families with children,

– those who don’t like (or can’t tolerate) diverse or international crowds,

or

– those who need a break from the faster paced, party beaches, such as Miami Beach.

However, while in the inland part of the city of Hollywood, I met men who revealed to me that one of the homeless shelters there was charging “rent” to people who slept there, even sending disabled people out onto street corners to sell homeless-advocacy newspapers every day, in order to earn the money to pay their rent.

While walking down the street one day, I met a man in a wheelchair with withered legs due to a serious neurological disease. While listening to him speak, he recounted to me that after he had had a disagreement with the manager of the homeless shelter regarding his pain medication, he was unceremoniously evicted out onto the sidewalk a few blocks away, and left there all by himself, even though he couldn’t walk.

Subsequently, the shelter where he formerly resided was seized by the city, and condemned, and the man who operated it was intimidated out of that Florida town for being:

“too nice to criminally-prone homeless people”.

That was the first indication that there is a trend in many warm-weather cities to be hateful and hostile towards homeless people, and the more I investigated the phenomenon, the more disturbed I became.

For example, in both Florida and California, I heard repeated accounts of serious, even murderous violence being repeatedly directed against homeless people, with some cities and towns in Florida appearing to have reached epidemic levels of such repeated outbursts being directed against poor (and sometimes disabled) people living outside, as discussed in this article here:

http://www.huffingtonpost.com/2013/12/16/florida-homeless_n_4453312.html?temp-new-window-replacement=true

Sadly, such crimes appear to also be on the rise in California as well, as evidenced by this section of the “Huffington Post” news website, which discusses the rising epidemic of violence against the homeless:

http://www.huffingtonpost.com/news/homeless-hate-crimes/?temp-new-window-replacement=true

My belief is, that at least part of the reason for this, is that poor and working-class Americans are so angry and frustrated because of their recent economic difficulties, that they are striking out at convenient, socially-acceptable targets, and in the United States of America, where we worship rich people, poor people within easy reach are becoming the targets of choice.

The worship of rich people, and the resultant demonization and dehumanization of poor people, are just two symptoms of the extreme wage, income, & wealth inequality that exists in the United States of America today.

In fact, from my research, I would estimate that the last time wealth inequality was so unjust in the United States of America, was during the late 1800’s, in an age of income inequality so extreme, that the chief corporation-owning beneficiaries of our collective labors were frequently called “robber barons”.

Because of the refusal of the corporation owners of that time to equitably share the fruits of their corporations (and thus, their workers) efforts, an organized labor movement began to take shape, and by the 1950’s, it managed to secure adequate wages and working conditions for tens of millions of American workers, many of whom still do the bulk of the physical work in this country.

That organized labor movement led to the creation of the often idealized “American Middle-Class”, which many credit for the social stability that came to encapsulate the idea of the “American Dream”.

However, during the 1970’s, a new mentality began to infect the hearts and minds of the collective consciousness of the American intelligentsia, and many economists and business-people began to promote a new world-view, which disturbingly extolled the perverse paradigm that “greed is good”.

In fact, such dangerously infectious slogans were charismatically advocated by the protagonists of movies glorifying such selfish mentalities, as evidenced by Michael Douglas’ “Gordon Gecko”, in the 1987 greed-inspiring movie, “Wall Street”.

From the 1980’s, through the 1990’s, up until the victory of President Barack Obama in the mid-2000’s, this countries “greed-is-good”, and “it’s all about money” paradigms were also advanced by mind-warping, wealth-worshipping television programs, such as:

“Lifestyles of the Rich & Famous”,

and

MTV’s: “Cribs”.

As a result, the level of hyper-materialism in the United States of America reached such epidemic proportions, that people who don’t have enough money are no longer merely viewed as “undesirables”, but increasingly, as an entire underclass who are “good for nothing” but to be exterminated.

I believe that this new form of socio-economic fascism represents a very clear and present danger, not only to the millions of homeless people in our country, but also to the tens of millions of us who are merely a paycheck, illness, or missed mortgage payment away from homelessness ourselves.

So, contrary to the idea promoted by generally accepted “free-market” economic theory, the free market for housing in the United States of America does not appear to be at all adequate when it comes to meeting the shelter needs of the people who reside within our nations borders.

And so I believe that our elected government officials have, not only the right, but also the responsibility to intervene, and insure that all of the people dwelling within our nations borders of authority have their basic, housing needs met.

Unfortunately, when broaching such topics in economic discussions, it isn’t uncommon to see some contentious mass media commentators irresponsibly launch socio-economic extremist labels at their opponents, in an attempt to marginalize and demonize them, usually utilizing one of the following nebulous labels:

“Communist”, “Socialist”, “Redistributionist”, “Collectivist”, et cetera…

Yet, very little thought is often invested into what the exact definitions of those terms are.

With that in mind, I’d like to offer my opinion as to what I perceive to be the correct definition and appropriate usage of such socio-economic labels to be:

First, a “communist” is generally viewed as a person who believes in completely equal ownership of the means, and output, of production, of a nations industry.

(In the past, that goal was frequently attained by government mandate (usually through “nationalization” of a nations private corporations (a form of seizure and redistribution generally regarded as unpleasant by most.)).

On the opposite end of the socio-economic philosophical spectrum, we have what are generally called “capitalists”.

Capitalists are those who believe in allowing vastly unequal ownership of the means, and output, of production of a nations industry.

(In recent American history, that philosophy has been pursued almost to the extreme, by unjust recalibration of of our nations tax policy and codes, and has created many tens of millions of “working poor” in our nation (whose ranks appear to be growing by the day)).

Both of those extremes (of Communism, and Capitalism), have generally proven to be very ineffective forms of economic policy in the past, and sadly, they can occasionally result in widespread violence (as witnessed in the cases of both the French & Russian revolutions).

More intelligently, would be a theoretical balance between those two extremes, called “Socialism”.

Socialism, (provided it is not enforced by violence, or accompanied by racial, religious, or ethnically supremacist theories) is usually the best economic approach for a nations economy, as both the extremes of “capitalism”, and “communism” have historically proven to be ineffective models for meeting the material, and spiritual, needs of a nations populace.

Such deficiencies in meeting the needs of a nations populace can sometimes result in:

Violent internal “civil” wars (a.k.a. “revolutions”), as in the case of pre-revolutionary Russia (where a Tsarist aristocracy attempted to forcibly rule the nations repressively unequal feudalistic peasantry-based agricultural economy,

or

Violent, externally aggressive wars, such as those we are seeing in the modern-day United States of America, the leaders of which appear to be on endless Quixotic quest to (mis)-identify and displace their disenfranchised citizens rage at their increasing economic impoverishment onto convenient, external, foreign targets.

Instead, it might be helpful for our nations leaders to temper our current hyper-capitalist orientation with more socialist economic principles.

Network Marketing Business – How to Make Money in Network Marketing Even When You’re Broke!

So you scraped up your last bits of cash to join your network marketing business, and now you have no money to advertise with. This happens a lot and people will actually sometimes lose their momentum and not start to build their business until they have money to advertise with. Unfortunately this usually never happens.

This is a bad idea and usually will be a huge downfall.

The good news is that you can market your network marketing home business even when you’re broke and there are literally dozens of ways to do that. Of course some ways are better than others. Some are more effective than others, and some take a lot more time than others. But I want to give you the ones that you can start with right now, which are very effective.

Getting the Word Out FAST About Your Network Marketing Business for Free…

I’ll talk about the online ways to get traffic to your network marketing website in a minute, but first I want to tell you about a way that you can start building your network marketing business FAST starting right now…as soon as you read this article. The best way is to start talking to people that you know. Please don’t listen to all the BS hype of people telling you that the old methods of network marketing are dead.

Proof That Traditional Network Marketing Principals are NOT DEAD!

First of all they’re not and we’ve got over 60,000 people in our downline to prove it. But second of all if there’s anything more free than talking, then I don’t know what it is. Not only that but it’s likely that you dropped a good penny on your network marketing business kit when you joined, and if the opportunity you joined is worth it’s salt then there are some great promotional tools in there for you to use, so USE THEM! They’ve likely been tested and tweaked to work like crazy.

Building Your Network Marketing Business Online for FREE

First thing’s first. You need somewhere to send traffic, and to start branding yourself. You need a website for your MLM business. “But I don’t have money to buy one” you’re saying to yourself. Well you don’t need it. You can build a free site at Weebly.com, or you can set up a free Blog at Blogger.com and start running with it.

The Life Blood of any Network Marketers Chances of Success

You’ll have to start collecting leads ASAP. This means you need an auto-responder service. I suggest that here is where you should borrow money if you have to and get set-up with a service like Aweber, but there are some good free one’s out there that will be good enough for now. Just Google free auto responders and see what you can find, but it’s a must to have it to contact your leads.

Getting Traffic to Your New Network Marketing Website for Free

Ok, you’re all set up with a site, now you need some traffic to it. One of the best things that you can do is write articles and submit them to article directories like this one. EzineArticles.com is the best and you can get tons of traffic from the site itself, plus if you’re savvy you’ll get your articles ranked in the search engines. Look up The Bum Marketing Method at Google and you’ll find a great resource on finding the right keywords to use to get ranked in Google.

You’ll also want to post the articles on your own blog, and then change them pretty significantly and put them up at other article directories online as well.

Making Friends and Getting Free Traffic

You’ve probably heard about social sites like Facebook and Twitter. You may already have accounts there. It’s a great place to get traffic to your sites. Post a status or Tweet and let all your friends that you already have know that you have a business opportunity, or that you just wrote an article and link to it. And then start making new friends that are interested in making money.

Forex Manual For Successful Trading – Just What You Need To Succeed In The Forex Business

There are entire library sections full of books that claim to offer a forex manual for successful trading. But truth be told, the only thing that’s really required is a little bit of first-hand exposure to the forex market. Of course, the books do help with clarifying basic concepts and giving new traders a sense of direction. So take a look at this basic information and guidelines.

Let’s start with the fact that the forex marketplace can’t be found located in the block around the corner, or around any corner. That’s because it is just a distributed global collection of large financial institutions who trade and set currency rates. Forex traders earn money by speculating on the relative values of specific currency pairs.

To be a forex trader, one has to open an account with a broker. This margin account usually needs a minimum opening deposit of $1000 or $2000. But unlike the stock market, forex traders have a massive leverage to play with. The amount available for trades on a new margin account with minimum deposit is usually one lot, which is $100,000.

These amounts may seem scary big for a new trader, but the risks are much lower than the stock market. Pick up any forex manual for successful trading, and it will say that all that’s required is to trade based on know-how and logic, instead of giving in to emotions. Even so, it’s better to keep the total amount of trades to less than 20% of the margin account. Individual trades should be no bigger than 5-10% of the account.

Even better to start off with a demo trading account and do paper trades instead of risking money for real. Choose a forex broker who offers a demo account. Use the account to clarify concepts like how to place a trade with the broker, how much of a spread the broker takes, and how many pips of gain that leaves for the trader.

This is also a good time to understand trading strategies, systems, signals and indicators, and forex derivatives and futures contracts. One very important thing which most forex training schools neglect is to teach traders to focus only on a few specific currency pairs. Good traders spend entire lifetimes tracking one or two currencies.

Given the complexities of currency variations and the large spreads charged by brokers for fringe currencies, it is better to focus on popular and stable pairs like USD/JPY, EUR/USD, USD/CHF and GBP/USD. This information can’t exactly be labeled as a full forex manual for successful trading. However, it is enough to get started in the right direction.

Who’s Filling Your SEO Tank?

Search engine optimisation (SEO) is rapidly becoming main-stream as more marketing managers recognise the value of reaching an audience that is actively seeking their product or service. Not only do search engines deliver high value, engaged leads, but around 1/3 of search engine users believe that companies which rank highly are more credible than those which don’t.

Our experience has been that many organisations leave SEO activities to someone in the IT group who has an “interest” in SEO and more often than not have skilled themselves up through public forums, blogs or articles that appear online. There are indeed many credible and excellent forums, websites and blogs on SEO, but there are just as many which at times include blatantly wrong or misleading advice with no liability taken for the effect it can have on search engine rankings. Often advice that seems too good to be true is just that, and can include “black hat” or deceptive search engine practices.

While some bad advice may have no effect and prove a waste of time, often you run the risk of having rankings penalised by the search engines for spammy or deceptive practices. Not all SEO advice content is born equal and judging what to trust and what not to can make the difference. If your website is a critical channel to market for your business, getting this right is vital because a mistake can cost not just your rankings but also your reputation and lost revenues.

The current Australian market is short on skills and formal education in SEO. A large organisation may hire a self taught SEO and have little idea whether their tactics and approach will work, or are even ethical. In the meanwhile, ignorance is of little consequence as your website disappears out the index. In some cases techniques that worked on smaller, simple websites are not scalable for large dynamic database driven websites. A further issue is that many standard practices in IT may have negative impacts for search engine ranking purposes.

So if you have worked out that SEO cannot be ignored, you will also appreciate the need for the right skills and education. Services and training are fast becoming critically important to build in-house SEO skills and strategies in Australia’s larger organisations. In addition management need to have search engine marketing on their agenda and prioritise and support the process throughout the organisation.

SEO also affects a number of departments within an organisation, including in most cases marketing, sales, IT and operations. Getting the right and relevant knowledge to the relevant people in each area is key. Building standards which will help, not harm search engine optimisation efforts and gaining clear management understanding and support as well as the relevant performance measures in place are critical.

Finding credible training that is firstly able to support all of these initiatives, secondly goes into sufficient depth, thirdly, provides a methodology and clear ethical guidelines to avoid penalisation of search engine rankings and finally is supported by a powerful toolset is key. When considered against the cost of a monthly ad-words campaign, the return on investment of a successful SEO campaign is far superior.

Keep an eye out for our next article on considerations when selecting SEO training.

Mobile Applications: What Is The Future Of Mobile Apps?

Mobile phone apps are being used for virtually everything… from texting, checking Facebook and email, to checking the weather, the stock market, gas prices, and much, much more.

Popular games like FarmVille and World of Warcraft also use applications.

Smartphone apps have become the rage because they have more advanced connectivity and capabilities than traditional phones.

There is now a greater demand for smartphones than for any other type of mobile phone, according to Wikipedia.

Almost half of America uses smartphones, according to Huffington Post.

Seventy nine percent of all smartphone users reach for their phone within 15 minutes of getting out of bed (All Twitter survey).

This percentage climbs to 89% among those between the ages of 18 to 24.

Smartphone users have an average of 7.4 social/communication apps on their mobile device.

They see their phone as an important tool to keep them connected.

Other interesting smartphone user stats:

  • 34 percent post photographs on Instagram
  • 27percent post updates on LinkedIn
  • 26 percent direct message through Twitter
  • 25percent check a Facebook news feed
  • 22percent check a Twitter feed
  • 20percent check an Instagram feed
  • 16percent use text messaging

A smartphone is like a PC in your pocket.

The average smartphone user checks Facebook 14 times a day and spends approximately half an hour a day on Facebook (Source: A recent study commissioned by a company in Menlo Park, California).

By 2015, it is estimated that mobile Internet usage will surpass desktop usage.

Considering the countless ways that people now use smartphones, some have compared the smartphone to a Swiss Army Knife.

Since mid-April of 2013, an underdog apps company has been paving an untrodden frontier that will soon be rolling out a newfangled breed of apps, only this time, with an innovative spin.

These applications will include gaming apps, social media apps, and more.

Clearly, the company intends to become the head honcho in the application industry, as stated in their promotional materials.

A recent company newsletter states that their goal is to reach one million users before June 15, 2013, which will be a record.

They are over halfway there as of May 22, 2013, even though none of their sign-ups have seen any of the company apps. In fact, the company is yet to go public.

Q: So why would half a million people join an app company without seeing the apps?

A: It’s the innovative spin, i.e. combining apps with what the company calls “incentivized sharing.” The company guarantees that their users will be rewarded through a sharing model similar to a network marketing pay plan. The difference is, the cash rewards will come primarily from the generation of advertising revenues rather than the selling of products.

The company will track these revenues through an app that has been designed for smartphones.

The apps will most likely also work on desktop computers and laptops, like most other apps.

There is still much about this company that we do not know.

Whether or not this company will live up to the aforementioned hoopla is yet to be revealed.

But with over a half-million sign-ups in a month, eyeballs sure are popping!

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