Information or content marketing is definitely the hottest internet marketing tool today. It’s proven that by giving out useful information, you can easily get people to come to your website. This is the reason why more and more esellers are now using article marketing, blog and forum posting, ezine publishing, eBook and CD distribution, etc. Although this is extremely effective, do you ever wonder how on earth can you possible create new content each time you’re using these tools?
Well, you don’t have to. If you’re currently doing article marketing, you can use your articles or a part of them on your blog. You can also put together some of your copies and create ebooks. Use some for your script that you’re going to use when recording your CDs or when writing your newsletters. Or you can record your teleseminars and webinars to make new informative CDs.
You see, it doesn’t matter how knowledgeable you are in your chosen niche; you’ll still run out of topics or ideas to discuss sooner or later. So it’s very important that you know how to repurpose the content that you’ve written. The secret here is knowing how to tweak them a little bit so people who saw your content on your blog wouldn’t be bored when they’re reading your website.
Here’s how you can easily repurpose your content:
Repurpose your articles. Articles are staple in any content marketing campaign. You can use these on directories, blogs, newsletters, blog series, tweet series, or you can post them on your Facebook fan page. The idea here is using the same powerful content using as many portals as possible to reach out to wider market.
Repurpose your audio materials. So, you’re planning to host teleseminars to a specific group of people. My suggestion is to have it recorded as you can use this on your audio series which you can send to those people who have signed up to your email marketing list. The content of your teleseminars can also be used on blog talk radios and on your webinars.
Repurpose your informative videos. If you’re just like other aggressive emarketers, I’m sure that you’ve already recorded or at least planning to record instructional videos for YouTube. You can repurpose this as well by sending them to other video distribution sites, to WebTV, and by converting them to DVD series. These are much effective tools in building relationship with your prospects and in building trust compare to written content.
You see, there are so many ways to get your ideas or message out as there are now so many portals that you can use when you’re trying to reach out to your target audience. The keys to success here are still the same; ensure that quality of the content that you’re sharing as it will reflect your expertise in your niche and ensure that your ideas are really yours. Copying other people’s articles or blog posts is still something that will not go unnoticed in the online arena.