Do you want to learn how to write compelling press releases in as little time as possible? Then, follow these steps:
1. Have an in-depth understanding about press releases. It is very important to know that press releases are not advertising vehicles and that they should sound very objective all the time. They must carry newsworthy information and they must adhere to the universal guidelines set for news releases. You cannot just deliver the information you have using your preferred writing format as there is a standard format that you need to follow that is quite different from other written materials. Knowing the elements that you need to use in writing your press releases will increase the chances of your copies being picked up by media organizations.
2. Universal guidelines. You must write your press releases using the third person. You must sound like a news reporter delivering an important information to your audience in a very objective and easy to understand manner. Your press releases must contain a compelling headline, a very descriptive lead paragraph, the date of publication, company information, and contact information. In addition, your news releases must be brief, to the point, and relatively short (about 500 words). They must also be able to answer the who, what, why, when, where, and how questions of your readers. Knowing what you need to include in your press releases can surely make the writing process a lot quicker.
3. Proofread. So as not to ruin your train of thoughts, ensure that you proofread your press releases once you are done writing your content. Ensure that your information are factual and that your content is free from any type of errors that can be easily taken against you. Also, check the overall flow of your content. Make sure that you use the inverted pyramid technique when sharing the information you have so you can keep your readers interested all throughout. Also, tie your ideas together to promote better understanding.
4. Practice makes perfect. You’ll be able to write press releases much faster if you practice on a regular basis. Try to write at least one press release per day. You may opt to solicit feedback from other expert news release writer so you can easily figure out your areas of opportunity. If you do this regularly, you’ll soon be able to empower yourself to write compelling copies in as little time as possible.