Do you ever wonder why there are some newspapers that are really popular and have a wide readership? Then, try to take a look at their design. Remember, the first thing that people get to see in a newspaper is its layout. Nobody would bother reading the whole paper, especially if it doesn’t look interesting. So, if you want to make your publication look more appealing and increase your readership, try to do these four easy steps to improve your newspaper design.
Purchase a Publishing Design Program
Buying a software on publishing design can help a lot in creating the perfect layout for your paper. Try to look for programs that could create layouts for you, which includes typesetting and template features. It’s also a plus if it allows you to work with text and graphics.
Set Up a Basic Template
Templates not only make your task simpler and easier but can also help you come up with great layouts. You no longer have to spend so much time copying and pasting photos, text documents and other quotation excerpts. Try to, you could choose to refer to the designs of top newspapers for you to be able to take note of the preset typefaces for headlines, bylines etc. that they use.
Pick an Identifiable Typeface for Your Logo
Another thing to do to improve your newspaper design is to have an identifiable typeface for your logo. This lets your readers know the type of content your paper has. For instance, a more formal logo denotes a formal style of writing. Since the logo would be associated to your newspaper, carefully consider the typeface that you will use for it. Keep in mind that the simpler the logo, the better it would be.
Organize the Sections of Your Newspaper
For a better reading experience, try to come up with a way on how to organize your paper’s content. One good example is to separate it into sections and pages. Also, give each section a header so your readers will not be confused when looking for specific articles that they would want to read.
A newspaper’s design is an important factor in determining whether your paper will have a lot of subscribers or not. Try to buy a publishing design program to help you speed up your layout process. Create a basic template so that designing your newspaper won’t take too much time. Choose a great logo that would represent the vision and ideals of your company. And organize the sections of your paper for better readability. By following these four simple things, you’d definitely be able to improve your newspaper design.