Are you a network marketer? Then say hooray for the internet and internet marketing. The internet gives you the advantage of being able to get your information out in front of millions.
As we all know, warm leads are two things – usually a very short list and actually rather freezing. How many on your warm list actually sign up and do something with the business? My guess is not that many. Many old school network marketers will tell you to begin with your warm list. Let’s now waste everyone’s time with that when we have the advantage of the internet. The internet will enable us to find leads in other places.
Today the internet is making lead generation much easier. Here are three great ways to use the internet to generate your leads.
1. Article Writing
Use the keyboard as a marketing tool to get your income opportunity plan out. This is an obvious and easy tool to use. Article writing can generate leads as well as help you build relationships with others interested in your company. One well-written article can create an on-going stream of marketing leads. Once your article is published it is on the web for a lifetime. Think you can’t write? You can, give it a try. If you REALLY think you can’t write, you can find inexpensive ghost writers to do it for you.
Blogging began as personal diaries and journals posted on the web, but have fast become the platform for many business owners, including network marketers. You can include information about the marketing plan, the products, training programs, updates from the company and many other resources, as well as testimonials. These testimonials can be from successful networkers in your group or from product users. You can also put an opt-in box on your blog or even create a squeeze page in order to create a list of more leads.
3. Video Marketing
Thanks to YouTube, videos have become a great resource for marketing on the web. You can easily record a video with a simple explanation of your business and then refer people to your blog site for more information. This starts your relationship building. When people can actually see who you are and experience your enthusiasm for your network marketing company, they are more likely to respond. And, if you use the right keywords, Google will find you quickly and put you on the first page, as Google loves videos!